Using Technology to Engage Your Community

transcript

USING TECHNOLOGY TO ENGAGE YOUR COMMUNITYLONG ISLAND LIBRARY CONFERENCE 2013

Emily ClasperSuffolk Cooperative Library System

ENGAGING OUR COMMUNITY MEMBERS

http://richmondconfidential.org/2009/12/24/story-time-for-a-special-season/

New York Public Library, 1910. http://bit.ly/13JezIS

http://library.ucmo.edu/reference/

Librarian Katherine Case at the Pack Memorial Library Bookmobile in Asheville, NC. Circa late 1940s – early 1950shttp://ashevilleandbuncombecounty.blogspot.com/2010/10/pack-memorial-library-bookmobile.html.

Photo courtesy Justin Hoenke http://justinthelibrarian.files.wordpress.com/2009/11/299047_4714473913337_540065376_n.jpg

ENGAGEMENT THROUGH TECHNOLOGY Our new and improved

Problem Solving Toolbox!

Interconnected with the experiences and needs of modern communities

More opportunities to connect, serve, and promote growth according to individualized needs

Connect

ServeGrow

ENGAGEMENT THROUGH TECHNOLOGY

CONNECT THROUGH TECHNOLOGY

ENGAGEMENT = CONNECTIONS

Connecting with members in their own physical and digital spaces

Creating relationships with members, partners, and colleagues

Interacting to serve needs and facilitate discussion

CONNECTING THROUGH SOCIAL MEDIA

Creating Relationships Raising Awareness Starting Conversations Staying Informed Sharing Experience Promoting Literacies Encouraging Learning Creating Content Empowering members

I’VE GOT AN IDEA!!!

Hey! Let’s use Tumblr! What can we use it for? What kinds of things can

we post? How do to get people to

follow us? How do we get the buy in

from the boss?

College age patrons are not using the library much.

We want more feedback and interaction with college age patrons.

What do we want to get out of this interaction?

What available tools can help us get to that place?

Will these tools scale, adapt, and provide room for growth?

Hey, Let’s Use Tumblr!

LEVERAGING SOCIAL MEDIA FOR ENGAGEMENT

What kind of engagement are we looking for?

Who are we engaging with? What measurable goals can we

set for this engagement? Which tools help create

sustainable and evolving engagement?

What tools should we use to reach these goals?

Problem

Solution

CHOOSING SOCIAL TOOLS

CONNECTIONS THROUGH COMMUNITY PRESENCE

We can only connect by being there.

Technology gives us chances to be present in the community. Presence in the Virtual

Space Presence in the Physical

Space http://bit.ly/12Q4FVY

PRESENCE IN THE HYPERLOCAL VIRTUAL SPACE

Urban Librarians Unite: Volunteer Library Brigade http://on.fb.me/101eVXf

ADVOCACY IN THE COMMUNITY Showing off your services first

hand – in the WILD.

SERVE THROUGH TECHNOLOGY

THERE’S MOBILE…

… AND THEN THERE’S MOBILE.

Penn State “Ask Cart” http://www.libraries.psu.edu/psul/berks/about/the_ask_cart_with.html

BRINGING LIBRARY SERVICES INTO THE COMMUNITY

Poppy Johnson, Floyd Memorial Library http://bit.ly/Z9xYVI

ISN’T THAT OUTREACH?

Going out to bring members in

Services promoted in community

Brief interactions Usually independent of

technology

Having new members fill out paperwork to get a card

Going out to engage members there

Services provided in the community

In-depth interactions Often technology dependent

Using online self-registration to issue a card on the spot

Outreach Embedded Services

Audrey Barbakoff presents “Ferry Tales” on the Bainbridge Island-Seattle commuter ferry. Photo courtesy Kitsap Regional Library, WA

Kokomo-Howard County Public Library Mall Reference Service http://on.fb.me/14OyoCh

San Francisco Public Library – Sidewalk “Pop-Up” Library http://bit.ly/13Sm2cF

Photo Courtesy Glen Ellyn Public Library http://www.dailyherald.com/article/20130424/news/704249938/photos/AR/

Ambulance Riding Librarian, Indianapolis http://www.ambulanceridinglibrarian.com/

http://bit.ly/Zn7sBv

TECHNOLOGY TAKING THE LIBRARY…

… OUT OF THE LIBRARY.

Leeward Community College – University of Hawaii http://bit.ly/12IATWp

Free Library of Philadelphia –Train Station Virtual Library http://bit.ly/ZFY2bi

Warwickshire Library Bookmobile – London, England http://bit.ly/10Mh0YU

WHAT IS THIS?

Café Table Reference Desk

Christian Zabriskie, Queens Library http://on.fb.me/Z2rEJz

I have long contended that a room full of books is simply a closet but that an empty room with a librarian in it is a library.

R. David Lankes, The Atlas of New Librarianship

LIBRARYBOX: DISTRIBUTING DIGITAL CONTENT

Photo Courtesy http://mentalfloss.com/article/49458/sxsw-these-days-libraries-are-about-more-just-books

LibraryBox: http://jasongriffey.net/librarybox/

WHERE CAN YOU SNEAK THIS LITTLE GUY?

Site Requirements: Waterproof Accessible Power Source Owner’s Permission

http://hackeducation.com/2012/05/16/librarybox/

http://commons.wikimedia.org/wiki/File:Jonathan_my_PediCab_Driver_at_SXSW.jpg

http://www.streetartutopia.com/?p=9248 http://commons.wikimedia.org/wiki/File:LIRR_Train_2820_leaves_Cedarhurst.jpg

http://www.flickr.com/photos/henryalva/7475718066 http://www.flickr.com/photos/sharynmorrow/181551417

http://www.flickr.com/photos/tijsb/2178329574http://www.flickr.com/photos/versicolor/4233852940/

http://www.flickr.com/photos/jayjayp/3774486023 http://www.flickr.com/photos/48941514@N04/5021484539

GROW THROUGH TECHNOLOGY

LIFELONG LEARNING!

http://gettingsmart.com/2012/06/no-enclosures-creating-the-environment-for-summer-learning/

THE ERA OF THE LEARNER

Garry Golden, Futurist www.garrygolden.net

Era of Apprenticeship

• Learning defined by individual “masters”

Era of Institution

• Learning defined by schools and academic norms

Era of Learner

• Learning defined by a learner’s personal needs and experience

NEW LEARNING MODELS AND PLATFORMS

The Web as a platform for Lifelong Learning

Big Changes! Big Questions! What motivates us to learn? What models are available to

facilitate learning? How we think about digital

literacies?http://www.seangrainger.com/2013/02/some-answers-need-questions.html

“FLIPPED” LEARNING

Technology-driven learning model

Lecture & Exercises = Homework

Practice and Experimentation = Classwork

http://www.billselak.com/wp-content/podcast/2012/04/flip-learning.jpg

WEB AS PLATFORM FOR LEARNING MEDIA

Self-paced Personalized Mastery-oriented Interactive Multimedia

Short tasks Skill building Rewards, rankings, points,

mini-credentials Progress tracking

https://www.khanacademy.org/about

Khan Academy is an organization on a mission. We're a not-for-profit with the goal of changing education for the better by providing a free world-class education for anyone anywhere.

WHAT DO YOU WANT TO LEARN??

LEARN FROM EXPERTS… OR BE AN EXPERT

Major Players in the MOOC Universe, Chronicle of Higher Education:http://chronicle.com/article/Major-Players-in-the-MOOC/138817/

LIBRARY AS LEARNING PLATFORM

http://commons.wikimedia.org/wiki/File:Study_in_group_in_the_HHS_library.jpg

TECHNOLOGY-DRIVEN LIBRARY LEARNING MODEL

Technology Exposure and Instruction

Enhancing digital and other literacies

Facilitating connections between learners and experts

Providing spaces and forums for learning

http://www.flickr.com/photos/jiscinfonet/291373032/

Photo Courtesy Detroit Public Library

COLLABORATION, CREATION, CREATIVITY

Photo courtesy of Fayetteville Free Library

#MAYkerMonday

Photo courtesy of Chattanooga Public Library

Cleveland Public Library’s Tech Central http://bostwickdesign.tumblr.com/post/25517230871/the-grand-opening-of-tech-central-at-the-cleveland

Photos courtesy Darien Library

http://coderdojo.com/

THE MISSION

The mission of librarians is to improve society through facilitating knowledge

creation in their communities. R. David Lankes, The Atlas of New Librarianship

IMPROVING SOCIETY THROUGH…

Knowledge – How is knowledge created?

http://www.flickr.com/photos/justininsd/8496770124

Facilitation – How do we serve our members to make this happen?

http://www.flickr.com/photos/choconancy/7626796636

Communities – Participation and Engagement in varied settings.

http://www.flickr.com/photos/altuwa/4670194481

ENGAGEMENT IS KEY…

… Technology can help get us there.

http://www.flickr.com/photos/shapeshift/86339994

EMILY CLASPERSuffolk Cooperative Library Systememily@suffolknet.org@eclasper

Today’s presentation available at: http://slidesha.re/130Q23c