Using YouTube, Pinterest, and Google+ for Job Search

Brooke Roegge and Jackie Buck SPHR

Minnesota Department of Employment and Economic DevelopmentJuly 17th, 2012

Introduction

YouTube:

– Creating a video resume

– Promoting your video resume

– Other ways you can find work via YouTube

Creating a Video Resume

Creating a Video Resume

A video resume should supplement your real resume, not replace it.

Creating a Video Resume

Before starting, ask yourself:

•How does the video resume differ from the paper resume?

•What extra information does it offer?

•Are you prepared for the risk of going viral?

Creating a Video Resume

Technical tips:

•Capture good audio (no background noises or echos)

•Have decent lighting

•Record segments until you get them right

•Edit out mistakes (using Windows Live Movie Maker, iMovie, more)

Creating a Video Resume

Traditional Creative

Traditional Video Tips

Traditional Video Tips

Keep it professional (dress, appearance, content)

Traditional Video Tips

Background should be clean and simple

Traditional Video Tips

60-90 seconds long

Traditional Video Tips

Look into the camera and speak clearly

Traditional Video Tips

Write out and practice what you want to say ahead of time(don’t read a script or use cue cards)

Traditional Video Tips

DON’T share everything about you – especially your personal life.

Traditional Video Tips

Keep the special effects to a minimum

Traditional Video Tips

Be mindful of your body language

Creative Video Tips

Creative Video Tips

Sing about why they shouldhire you…

Creative Video Tips

Show off your design skills…

Creative Video Tips

Use humor to stand out…

Promote Your Video Resume

Promote Your Video Resume

Link to video from:

•Paper resume•Online resume•Website•Online portfolio•Business card•LinkedIn account

Image source: http://us.moo.com/partner/youtube-cc/

Promote Your Video Resume

Make it findable (YouTube tags)

Tip: use quotes for phrases, like “video resume”

Other Things You Can Try

Other Things You Can Try

Post and Hope (aka the Justin Bieber approach)

Other Things You Can Try

Build It / Demo approach

Other Things You Can Try

Online contests

Questions?

The Pinterest Phenomenon

Virtual pinboard

Create boards on any topic

Visual branding tool

#3 Most active social media site site

Highly addictive

Discover your passions

• Get the facts

Recruiting jobs

•Build a portfolio or pin your visually appealing resume

Pinterest cannot be used solely for selling yourself

Before applying . . .

• Find and investigate prospective employers on Pinterest

Want to work forGoogle??

Accessibility and privacy

• Link to Facebook and Twitter accounts

• Set privacy settings accordingly

• Employers research candidates on social media sites

• Check Pinterest’s help section for tips on privacy settings

Extra tip:• Schedule “Pinterest breaks”

Google +

New ways of sharing all across Google

Google has power

Think of SEO as you build your profile

Nurture new and existing relationships

Use it as a complement to LinkedIn

What you won’t find on •Lots of job postings

Getting started on Google +

• Join it• Create your profile• Set your privacy settings• Share at least on interesting update• Create ‘circles’ and start connecting • Add to your stream• Participate in video conversations ‘Hangout’

Circles

Google +

Introduce yourself Follow interesting folks

Connect with friends and family

Choose who you share with

Say “hi” & communicate

Brooke Roegge

&

Jacqueline Buck SPHR

Department of Employment & Economic Development

Follow us on

@minnesotaworks@positivelymn