UWS Library Workshop

transcript

Social media strategy | policy | guidelines

a workshop for

by Ana ADI

4 (little) hours

1. starting point

2. social media assessment & strategy

3. Social media policy

4. monitoring

@ana_adi | www.anaadi.wordpress.com

part 1

B4 web 2.0

web as platform

dynamic

collaborative

opensource

user generated content

user generated functionalities

user directed content

web 2.0@ana_adi | www.anaadi.wordpress.com

After web 2.0

Who/What is Social Media?

What makes social media “social”?

Aspects of Social Media

Communicationblogs|microblogs|social

networking| events |information aggregators |

advocacy

Collaborationwikis | bookmarking |

news |social navigation | content management |

document management & editing tools

Multimediasharing | streaming

Reviewsproduct |business |

community Q&A

Entertainmentviewing | gaming |virtual

worlds

Brand monitoring

monitoring | metrics | analytics

What could work for a library?

What can social media do?

connect | amplify | feedback

What do other libraries do?

Archives | Aggregate

Blog | Bookmarks

QR Codes | Tag clouds

Photosharing | RSS

Podcasting | Video Spoof

part 2

social media audit

What does UWS Library currently do

online?

1. identify what are the social media presences of UWS Library?

2. analyze their form, content, strategy.

3. determine their objectives.

4. compare the objectives you identified with those that you know.

5. suggest improvements

part 3

policy vs. guidelines

Why need a policy?

http://www.slideshare.net/socialmediainfluence/social-media-screw-ups

What should a social media policy

cover?

1. expectations 2. disclosure 3. training 4. Company time5. ownership 6. technology 7. escalation8. consequences

what are social media guidelines

1. purpose 2. tone (voice/messaging) 3. participation4. response (how To)5. disagreements & negative commentary 6. responsibility7. idea sharing

things to consider

authenticity

Transparency

access

1. draft a social media policy for UWS Library.

2. Draft a social media guidelines for UWS Library.

3. discuss formulations and challenges.

team 1: http://socialmedia.policytool.net/

Team 2: http://socialpolicygenerator.com/

Team 3: http://socialmediatoday.com/tompick/191412/how-write-social-media-policy and World Wide Web expectations

Mic Adam, 2010

part 4

Are you actually listening?

your social media objectives will tell

you what you need to monitor

Let’s put it the strategy and policy

into practice!

UWS Library Workshop

Education