(Banco Votorantim) (Jornal Estadão)

Andres Bruzzone

Overview

Briefing

“We want to make the users life easier when buying a car, turning their experience more efficient, easier and better, helping them

buying better”

Needs

BUSINESS NEEDS USER NEEDS

Jornal do Carro •  More article views Meu Carro Novo •  Sell Finance Plan

Buyers •  Find a car in a easy and safe way Sellers •  To be contacted by buyers

Mobile App

Mobile App

Research&Survey

Research

96% Research on Internet

before buying

86% Check online car stores/

dealer reputation

45% Ask family and friends to

decide

93% Research about Make

and Models

Research

84% Will post their

experience on SM

47% Would buy online

38% Webmotors Audience

use their App

49% Buy 1st car by 21 yo

Survey

CCA&Benchmarking

Benchmarking

Persona&Scenario

Persona: Buyer

Anna, 24 Young Professional

Mobile Laptop

NOT Need Help

90% 10%

Need Help NOT Need Finance Need Finance

NOT Use Apps Use App

TECH SAVVY

EXPERIENCE

Nutritionist, loves her smartphone and wants to buy her first car, but doesn’t have much saved money.

Has no experience in buying a car.

“I don’t feel confident in buying a car. I need my

family and friends to help researching!”

Scenario

Ana has decided to buy a car. She already talked to her friends, boyfriend, and family. She thinks a Nissan Altima can be a good option. She has a low budget to buy the car and will probably need a Finance plan. Although she has been recommended to chose a Nissan Altima as her first car, she is still not 100% confident and might need extra information.

User Journey

Anna is planning to buy her first car.

She asks her family and friends for opinions.

She browses the internet for the right car.

One day on the bus, she fell in love with a car.

She asks her friends again for advice on a specific car listing.

She calculates the financing cost.

She contacts the seler.

PLAN CONSULT RESEARCH CONSULT FINANCE BUY

h"p://invis.io/X83LXG77A  

Mobile App

“I am so happy with my new car! I already posted on my all Social

Media channels: I love MeuCarroNovo!”

Next Steps

APP WEBSITE

•  Test current flow •  Finalize other screens •  Design Seller Flow and

screens •  Test, test, test •  Plan new versions/features

•  Interviews/CCA/Benchmarking •  Define phases and features •  Design flows and wires •  Test, test, test

Questions?