Post on 13-Apr-2017
transcript
UX
SHAHRIZAR
VIDEO GAMEDESIGNER
STARTUPFOUNDER
PHYSICIST
ARTIST
FATHER,HUSBAND
MANUFACTURINGINDUSTRYTRAINER
There is no shortcut in good UX design
Good UX design comes from continued testing, and improvements to the product and service.
Visual Design
System Design
Visual Design
System Design
Branding in the Physical world
Customer service
Packaging
Product Unboxing
This is
UX
What influences your experience?
Human Emotion determines UX
What emotions should good UX target?
COOL
INTERESTINGBEAUTIFUL
UX Designing for Emotions
Techniques
HumorYou remember humorous Ads more than the serious ones.
RecognizeHumans are
drawn to things that we relate to.
Golden Ratio.
PatternHumans like to
recognize patterns. Provide
a pattern to follow.
Techniques
EngageGive them an
interactive tool to engage. Like,
Comment, Rate.
Talk We value authentic
communication. Talk like a friend,
not a faceless entity.
RelationshipIts no longer
about making a sale. Its about
building a relationship.
PRODUCT
Direct Stakeholder
Indirect Stakeholder
Wider Environment
Key PointsOne reason products fail is because teams do not solve the problems that are important to the right users. These personas are not always obvious, as they may be associated with the product through indirect connections.
With Customer-Centric, you can identify the vast web of people your product impacts and explore the complex butterfly effect; doing so reveals which stakeholders are most important and what your product requirements are.
CUSTOMER-CENTRIC GAME
Ergonomics of User Interface
Ergonomics guideline
ConsistencyPrinciple of Least
Astonishment. Consistent icons,
terms, etc.
SimplicityBreak complex
tasks into simpler tasks.
Human Memory
LimitationOrganize
information into small chunks.
Ergonomics guideline
Cognitive Directness
Reduce abstraction and reuse real world
metaphors.
FeedbackProvide actionable feedback. Not just an error message.
User Centered “There was a
problem copying files to your disk”
rather than “Error 309”.
Ergonomics guideline
Anthropomorphization
Avoid “Have a nice day” messages
from your computer.
ModalityForce users to
complete one task before moving to
another. Allow escape routes.
AttentionNudge user
attention, rather than trying to
force them. Gentle
animations.
Strongly Strongly disagree agree 1. I think that I would like to use this system frequently 2. I found the system unnecessarily complex 3. I thought the system was easy to use 4. I think that I would need the support of a technical person to be able to use this system 5. I found the various functions in this system were well integrated 6. I thought there was too much inconsistency in this system 7. I would imagine that most people would learn to use this system very quickly 8. I found the system very cumbersome to use 9. I felt very confident using the system 10. I needed to learn a lot of things before I could get going with this system
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System Usability
Score(SUS)
www.usability.gov
> 68%Above Average
< 68%Below Average
System Usability Score
(SUS)
Influence of Design on UX
Which is nicer?
1981Apple Macintosh
Visual cues, such as the arrow on a pop-up menu, help people recognize familiar elements. People learn to associate certain behaviors with specific elements based on their appearance. For example, people recognize push buttons by their rounded shape…
— OSX Human Interface Guidelines
Professor Nänni, author of theexemplary Visual Perception, a bookdetailing our best-to-date scientificunderstanding of the processes involvedin visual cognition, is sayingthat rounded rectangles are literallyeasier on the eye.
Put another way, compared to square-edged rectangles, rounded rectangles aremore computationally efficient for thehuman brain.
Simplifying Interactions -minimalism
To accomplish simplification, user experience designers employa variety of design exercises to make the UI more efficient.
We limit the amount of choices available to a user, reducethe size of content and site copy, progressively disclose UIoptions, and synthesize unruly navigation elements.
Essentially though, these are just exercises in numericalreduction.
Ask Who? What? Why? & When? to simplify User Interactions.
Who is your new website for? Who are your users, and how many user personas can they be categorized into?
What sets (or will set) your brand(s) and your website apart? What is your user looking for on your site? What problems do you solve for them?
Why are users visiting your site? Why are they choosing you over the competition?
When is the right time for you to redesign your UX, or to include UX design in your next project?
Influencing human habits
Gamifying Interactions and Experience