uxst ratUX Strategy: lessons from

by krispian emert

Hello!and thank you

lessons fromuxst rat

UX design therapy@UXdesigntherapy

ux strategy

about me@krispian krispian@gmail.com

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Visual designer: Gary De Guzman

ux strategy

TACTICS vs StrategyLET’S DISCUSS THE DIFFERENCE BETWEEN

UX PYRAMID: TACTICAL ACTIVITIES

TACTICAL UX

Credit: Anthony Colfelt / Different

who’s to blame?

IF THE UX SUCKS,

STRATEGIC UXA BETTER APPROACH

Credit: Anthony Colfelt / Different

frameworkfoolproof’s ux strategy

HOW IS THIS ACCOMPLISHED?

!UX STRAT 2013: Tim Loo, Workshop: Redesigning business culture and thinking around the customer

FOOLPROOF EXPERIENCE STRATEGY FRAMEWORK

full deck atplease view tim loo’s

http://www.slideshare.net/UXSTRAT/ux-strat-2013-tim-loo-workshop-redesigning-business-culture-and-thinking-around-the-customer

FOOLPROOF EXPERIENCE STRATEGY FRAMEWORK

it all starts with

RESEARCH

so, where are we today?

connected uxMailCHIMP’s aarron walter

!using evernote to gather disparate info about current experience

Aarron Walter

please visitfor aarron walter’s slides

http://www.slideshare.net/UXSTRAT/ux-strat-2013-aarron-walter-connected-ux

communicate THE current stateIMPACTFULLY

where are we today?

MORE TIPS FROM FOOLPROOF

YOU’VE COMMUNICATED CURRENT STATE, STAKEHOLDERS HAVE TAKEN NOTICE, AND ASK:WHAT SHOULD WE DO?THE NEXT STEP, COMMUNICATE THE SOLUTION

FOOLPROOF EXPERIENCE STRATEGY FRAMEWORK

Ben Crothers

EXPERIENCE PRINCIPLES DON’T HAVE TO BE FANCY

http://www.uxapprentice.com/

www.theservicedesignprogramme.org

YOU DON’T NEED TO BE AN ARTIST TO COMMUNICATE FUTURE STORIES (OR SCENARIOS OR STORYBOARDS)

Ben Crothers

NOTE THE REFERENCE TO EXPERIENCE PRINCIPLES!

future stories defineOUTCOMESAND WE WANT THE OUTCOME TO BE GOOD

Good?but… what DO WE MEAN BY

what is goodpart 1: defining

EXPERIENCE PYRAMID: SIMPLIFIED

amazing?what does it MEAN to be

EXPERIENCE PYRAMIDYOU NEED TO GET THE FOUNDATIONS RIGHT BEFORE SETTING YOUR SIGHTS ON ‘AMAZING’

UI

Interaction Design

Information Architecture

Content Strategy

User Research

UX PYRAMID IN NON-JARGONESE

DESIGNING AT THE TOP OF THE EXPERIENCE PYRAMID, DOES NOT MEAN WE START AT THE TOP OF THE UX PYRAMID. FOUNDATIONAL ACTIVITIES MUST OCCUR FIRST.

THANKS TO THE BRILLIANT DORIAN TAYLOR FOR HELPING ME TO COME UP WITH THE PYRAMIDS

INSPIRATION CAME FROM A DIAGRAM IN HIS ARTICLE: User Experience Design: The Mirror Image of Marketing

I WAS INSPIRED TO CREATE YET ANOTHER PYRAMID, AN ANALOGY THAT HELPS STAKEHOLDERS TO UNDERSTAND THE VALUE OF FOUNDATIONAL ACTIVITIES IN A REALM IN WHICH THEY UNDERSTAND

UX PYRAMIDFEEL FREE TO USE AND SHARE

EXPERIENCE PYRAMIDFEEL FREE TO USE AND SHARE

what is goodpart 2: measuring

!

UX STRAT 2013: Dan Klyn, DETERMINING WHAT GOOD MEANS

CREDIT: DAN KYLN

THE STAKEHOLDER AND I: A SINGLE VISION

CREDIT: DAN KYLN

OUR SHARED VISION WILL RESULT IN THE EPITOME OF SIMPLICITY

CREDIT: DAN KYLN

ACTUAL STAKEHOLDERS! ALL WITH DISPARATE VISIONS

CREDIT: DAN KYLN

ACTUAL PROJECT!

Performance Continuum

DAN KLYN GOT THE INSPIRATION FROM AN ARCHITECTURE TEXTBOOK

CREDIT: DAN KYLN

THE ATTRIBUTES ARE NOT OPPOSING “VERSUS”, RATHER, THINK “YET” NOT ZERO SUM, BUT A MODEL FOR DISCUSSION AND ACCOUNTABILITY

CREDIT: DAN KYLN

CAN APPLY TO ENTIRE PROJECT, OR TO A DISCRETE FEATURE CREDIT: DAN KYLN

please visitfor DAN KLYN’S slides

http://www.slideshare.net/UXSTRAT/ux-strat-2013-dan-klyn

FOOLPROOF EXPERIENCE STRATEGY FRAMEWORK

FOOLPROOF EXPERIENCE STRATEGY FRAMEWORK

case study

tableHoly SH*T: I got a seat at the

INSIGHTSuser research

BEHAVIOURAL PROFILES

experience principles

mapexperience

WRAP UP

uxstrathttp://www.slideshare.net/UXSTRAT

ux design therapyhttp://www.meetup.com/UX-Design-Therapy/

join us!

THANK YOU