Post on 22-Sep-2020
transcript
Brand Guide Poster
Logo
Typography
Photography and Graphics
TypeStyles
Colors
Corporate Brand Colors
Corporate Brand Neutrals
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+=-<>?/.,:”;’
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+=-<>?/.,:”;’
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+=-<>?/.,:”;’
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+=-<>?/.,:”;’
Magma Red
#B00020
176, 0, 32
21, 100, 99, 14
Lava Black
#000000
0, 0, 0
75, 68, 67, 90
Storm Grey
#555555
85, 85, 85
64, 56, 55, 31
Fire Orange
#F0692E
240, 105, 46
1, 73, 91, 0
Cloud Grey
#CCCCCC
204, 204, 204
19, 15, 16, 0
Ember Gold
#FA9B24
250, 155, 36
0, 46, 90, 0
Snow White
#FFFFFF
255, 255, 255
0, 0, 0, 0
Island Green
#00A49B
0, 164, 155
80, 12, 45, 0
Sky Blue
#009AD6
0, 154, 214
77, 24, 0, 0
Ocean Blue
#004879
0, 72, 121
100, 77, 28, 12
Our Photography is an important tool that helps us relate and communicate joy, wonder, energy that learning evokes and engagement with our products and the learning environment
Polygon pattern is a graphic background element that provides grounding and visual interest.
Avenir Next is the primary brand typeface that we use for print and some digital properties. Its round and geometric letter-forms are approachable and modern.
Nunito Sans is our house font used for in house company distribution and web properties
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+=-<>?/.,:”;’
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+=-<>?/.,:”;’
Arial is our default font when other fonts are not available.
These are the core colors to the brand of Promethean, all internal pallets are based on these six colorsThe Word mark stands solid without a mark, only in a light or dark presentation. Never color the Logo but the logo can be places on color.
This is a one page brand guide to introduce you to the new wave of Promethean Branding and visual direction. A more in-depth brand book is soon to follow, but for now, enjoy a taste of the new direction.
v1.4 2020
Polygon backgrounds
ParagraphAvenir Next Regular11pt / 16pt
SubheadingAvenir Next Demi Bold16pt / 20pt
Heading 1Avenir Next Bold24pt / 32pt
Display 2Avenir Next Medium
40pt / 48pt
Display 1Avenir Next Bold
40pt / 48pt
Body text should provide an efficient and pleasant experience on every viewport size. Readable text makes good use of alignment, spacing, line length and height, and contrast. Spacing between typographic elements should be open enough to feel light, but close enough to establish a proper relationship between elements.