3

The invisible is essential.

Values Education

in Media

OBJECTIVES:1. Define values.

2. Identify the Myths promoted by media.

3. Explain how media distorts some traditional values.

4. Enumerate the bible’s guidelines in using and enjoying media.

OBJECTIVES:

5. Name a movie which addresses the guidelines in using and enjoying media.

VALUES These are things that really matter to each of us specifically ideas and beliefs we hold as special.

*Caring for others, for example, is a value; so is the freedom to express our opinions.

Media has the power to influence

our values.

Profanity

Disrespect for others

Violence

COOLNESS!

Values Distorted by Media

Traditional Values Distorted Values

BEING - A Child of God- Who you are

HAVING-It’s not what you are but what you

have

NEEDS WANTS

COOPERATION COMPETITION

Values Distorted by Media

Traditional Values Distorted Values

PRODUCT PACKAGE

SAVE SPEND

SPIRITUAL MATERIAL

TRUTH VERSIONS of TRUTH

Myths promoted by Media

The world is dangerous, we need ammunition to protect us.

Myths promoted by Media

The “Good Life” consists of things which require a lot of money

Myths promoted by Media

Happiness, Satisfaction, Sex Appeal are made available by products

Myths promoted by Media

Your body is not good enough.

The Bible’s Guidelines for the Use and Enjoyment of Media

• Morally Upright (Philippians 4:8)• Inspiring (Colossians

3:1-3)• Christ-Centered (2 Corinthians 10:5)• Evangelistic

(Romans 10:17)

CODE OF ETHICS(Association of Accredited

Advertising Agencies-Philippines)

Includes the following guidelines: Fair Competition Respect Truthful Presentation/Honesty Decency, etc…

1. Producer2. Song/Script Writer3. Advertiser4.Company Owner

• Which part of the lesson would you focus on? Why?

• How can you apply these concepts in media production?

REFLECTION:Pair Work

1. Discuss among yourselves a movie which addresses the bible’s guidelines in using and enjoying media.

Pair WorkAnswer the following on a size 4: (10 pts)

1. Why do you consider this movie an example of good media?

2. Identify the most valuable lesson you learned from the film.

• Oslo paper (to be provided)• Coloring materials (to be

provided- oil pastels only)• Optional: Old

magazines/newspapers

Materials:

Values Education

in Media

For Today:

Create a poster opposing the myths promoted by media.

Project2: Myth Busters

1.Choose one from the 4 Myths Promoted by Media.

2.Compose a statement which disproves the myth.

3.Create a poster using your composed statement as tagline/slogan.

4. Accompany your poster with an image/s which complements your poster.

5. You are free to use drawings or magazine cutouts .

• Creativity and Originality……………….. 40• Cohesiveness to the

Concept………….40• Effort and Perseverance…………………

20• TOTAL……………………………………...100

Criteria: