Managing Your Firm’s Online Identity

Seth Levine

Foundry Group

©2009, Foundry Group LLC, Proprietary and Confidential

Many firms are already blogging…

©2009, Foundry Group LLC, Proprietary and Confidential

… and using social media

©2009, Foundry Group LLC, Proprietary and Confidential

VC partners using social media

©2009, Foundry Group LLC, Proprietary and Confidential

Foundry Group’s use of social media

©2009, Foundry Group LLC, Proprietary and Confidential

Foundry Group’s use of social media

©2009, Foundry Group LLC, Proprietary and Confidential

Some of the benefits to blogging

©2009, Foundry Group LLC, Proprietary and Confidential

Why people come to our blog

©2009, Foundry Group LLC, Proprietary and Confidential

People come to our blog to learn about:

• our companies

• our investment focus• our themes

How to have a successful venture blog

• Be clear about your motives

• Full buy-in from your partners

• Set boundaries

• Figure out your editorial control

• Create original content

• Be regular

©2009, Foundry Group LLC, Proprietary and Confidential

Even if you don’t want to participate

People are talking about you and your portfolio companies . . .

©2009, Foundry Group LLC, Proprietary and Confidential

. . . right now

©2009, Foundry Group LLC, Proprietary and Confidential

Technologies to help you pay attention

Gist

©2009, Foundry Group LLC, Proprietary and Confidential

Technologies to help you pay attention

Filtrbox

©2009, Foundry Group LLC, Proprietary and Confidential

Final Thoughts

©2009, Foundry Group LLC, Proprietary and Confidential

Engage

Thoughtfully

Now