Verge Lisbon

So(Pho)LoMoNuno SantosOgilvy Paris - Head of MobileBrandEmotivity - Partner, Strategy

Lisbon, 6 June 2011

Friday, 8 June 12

So, lets get started...

Friday, 8 June 12

So (Pho) Lo Mo

So, lets get started...

Friday, 8 June 12

John Doerr

Venture Capitalist

Partner at KPCB

Friday, 8 June 12

Mobile

Social Local

The “magic” intersection

Friday, 8 June 12

The world’s Third Nation

Mobile

Social Local

Friday, 8 June 12

The world’s Third Nation

Mobile

Social Local

Source: Mashable

Friday, 8 June 12

160 Million Professionals

Mobile

Social Local

Friday, 8 June 12

The fastest ever social network growth

Mobile

Social Local

Friday, 8 June 12

Social TV

Mobile

Social Local

Mobile

Social Local

Friday, 8 June 12

While watching TV

12%

7%

11%

24%

46%

13%

10%

13%

24%

41%

Daily Several times Week Several times month Once a month or less Never

Source: Nielsen Q2 2011

iPad Smartphone

Friday, 8 June 12

Mobile

Social LocalThe precursor of “Local”

Friday, 8 June 12

Mobile

Social Local83 million subscribers - 16 million buy deals

Friday, 8 June 12

Livingsocial just raised 25 million dollars

Mobile

Social Local

Friday, 8 June 12

Community buying power

Mobile

Social Local

Friday, 8 June 12

Fund beyond ROI

Mobile

Social Local

Friday, 8 June 12

If your business is for the community

Mobile

Social Local

Friday, 8 June 12

4 million active users - 1 billion rewards

Mobile

Social Local

Friday, 8 June 12

Enabling Local Businesses

Mobile

Social Local

Friday, 8 June 12

Social, Local, Mobile Gamification!

Mobile

Social Local

Friday, 8 June 12

Started as “neighbours helping neighbours”

Mobile

Social Local

Friday, 8 June 12

Everyone can become a “Gigwalker”

Mobile

Social Local

Friday, 8 June 12

Mobile

Social Local

Friday, 8 June 12

Mobile

Social Local

Facebook1 Billion members

PermanentGeographic Context

Around meNear my heart

Community Enablement

1.3 Billion 3G Connections

PermanentSocial Context

Friday, 8 June 12

So (Pho) Lo Mo

Friday, 8 June 12

Path / Pinterest / Facebook...

Friday, 8 June 12

Tell amazing stories...

Friday, 8 June 12

That inspire people...

Friday, 8 June 12

... and get people to inspire other people...

Friday, 8 June 12

Mobile

Social Local

SoLoMoThe Structure

Friday, 8 June 12

(Pho)The Story. The Brand.

Mobile

Social Local

SoLoMoThe Structure

(Pho)The Essence

Friday, 8 June 12

Thank you!

Obrigado!

nuno.santos@ogilvy.com

nuno.santos@BrandEmotivity.com

London Paris Singapore Shanghai

Friday, 8 June 12