Post on 29-Jan-2015
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by Evan Hsu
What Do They Do?• Messaging and VoIP
• Calls and Texts to Viber Users for Free
• ViberOut: Low Rate Calling
Company History• Founded in 2010 by: Talmon Marco, Igor
Megzinik
• December 2010 - Initial launch for iPhone
• May 2011 - Android pre-release appeared
• May 2012 - Blackberry & Windows Phone launch
• Feb. 2014 - acquired by Rakuten for $900 million
Financial Information• No revenue initially
• Revenue source: Sticker Market & Viber Out
• Viber bought by Rakuten for $900M
• Rakuten valued at $17.96B
• Rakuten generated $5.1B in revenue
What’s Hot?
• Viber Sticker Market
• 90% of stickers are free
Secret Sauce
• Easy setup
• Free VoIP calls (including internationally)
• No Ads
What’s Interesting?
CyprusIsrael
China
Belarus
Talmon & Igor
Competition
• Initially Competing with Skype
• Asian Competition: WeChat & Line
• Other Competitor: WhatsApp
Prediction
• WhatsApp, WeChat, Line & more…
• Previously lost e-reader battle to Kindle
“The goal is to reach one billion, two billion users, not to stop yet,”
-Mikitani, Rakuten CEO
Q&A