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Victor Valley College Office of Institutional Effectiveness :: Fall 2012
Taking the Educational Master Plan to the Streets
Community Focus Groups 2012
Victor Valley College Office of Institutional Effectiveness :: Fall 2012
EMP Next Step > Community Focus Groups
What do community members think of the game
plan so far?
Where do we go
next?
Take the EMP to the High Desert streets…
Where have we been?
Where are we now?
Victor Valley College Office of Institutional Effectiveness :: Fall 2012
Focus Groups > Where were they held?
Apple Valley Chamber Office Apple Valley High School AVUSD Offices Citizen's Business Bank Desert Valley Hospital Excelsior High School Hesperia Chamber Office Residence in Hesperia Hispanic Chamber Lucerne Valley Community Center Marriott Courtyard, Sherman Oaks Phelan Community Center Shear Realty, Spring Valley Lake VV African-American Chamber Victorville Chamber of Commerce Victorville City Hall Victor Valley College
18 locations across the region
Victor Valley College Office of Institutional Effectiveness :: Fall 2012
▪ 27 sessions over 15 days (9/13/2012 to 10/3/2012)
▪ 170 participants
▪ 24 years average High Desert residency
▪ 18 years average time worked in the High Desert
▪ First "extended stay" in the High Desert ranging from 1945 to 2012
▪ Multiple sectors represented (duplicated counts)
Participants > Who are they?
Faith-Based Org
VVC Student
Government
Community-Based Org
Other
VVC Employee
Business/Industry
Education
10
17
19
22
24
40
57
58
Victor Valley College Office of Institutional Effectiveness :: Fall 2012
▪ Participants’ interactions with VVC range from being graduates or students, attending cultural events and/or participating in meetings on the campus
▪ Only 2 of 170 participants indicated never having any interactions with VVC
▪ Participants represent a robust cross-section of High Desert residents capable of providing valuable perspective and insight into VVC’s past and future
Participants > Who are they?
Victor Valley College Office of Institutional Effectiveness :: Fall 2012
Protocol > What did you do?
Developed systematic focus group protocol
Trained group of volunteers from among VVC workforce to facilitate
PIO & VVCF arranged groups across the region
Facilitators deployed protocol with groups of 4 to 8 community members
1 to 2 hour discussions gathering feedback on VVC goals, priorities, and public image
Victor Valley College Office of Institutional Effectiveness :: Fall 2012
Feedback > What did you learn?
VVC is perceived as very important to the community and to participants personally
There is general support for the goals set by the Board of Trustees, albeit with valuable constructive criticism
Opportunities exist to improve perceptions about VVC’s fiscal responsibility and service to students
Educational quality is perceived to be positive
Broad support is found for the strategic directions set forth in the Educational Master Plan—in fact…
Victor Valley College Office of Institutional Effectiveness :: Fall 2012
Feedback > What did you learn? All 7 of the Strategic Priorities identified in EMP
2012 are perceived as worthy of “Top 3” status in the eyes of our community members—with the most popular priorities related to
Increasing student access (SP1)Responsible development of new programs (SP3)Collaborating with community partners (SP5)
Victor Valley College Office of Institutional Effectiveness :: Fall 2012
Feedback > Strategic Priorities
SP1 - Meet the needs of
all students through a
variety of scheduling
options, class locations,
service delivery methods,
and universal access to
programs and services.
61%
27%
21%
12%
39%
Victor Valley College Office of Institutional Effectiveness :: Fall 2012
Feedback > Strategic Priorities
SP2 - Expand the use of
technology to improve
instructional programs,
student support services,
and campus support
operations.
29%
4%
12%
13%
71%
Victor Valley College Office of Institutional Effectiveness :: Fall 2012
Feedback > Strategic Priorities
SP3 - Develop innovative
education and training
programs guided by
market demand and
available institutional
assets and resources.
52%19%
15%18%48%
Victor Valley College Office of Institutional Effectiveness :: Fall 2012
Feedback > Strategic Priorities
SP4 - Improve
institutional performance
on measures of student
success, institutional
effectiveness, and fiscal
responsibility.
42%9%
17%15%58%
Victor Valley College Office of Institutional Effectiveness :: Fall 2012
Feedback > Strategic Priorities
SP5 - Collaborate with
regional K-12 schools,
business partners, and
community-based
organizations to improve
college and career
readiness of High Desert
students.
48%21%
15%12%52%
Victor Valley College Office of Institutional Effectiveness :: Fall 2012
Feedback > Strategic Priorities
SP6 - Provide consistent,
high quality customer
service to empower
students, community
members, and fellow
employees throughout
the campus.
26%6%
8%12%74%
Victor Valley College Office of Institutional Effectiveness :: Fall 2012
Feedback > Strategic Priorities
SP7 - Foster an inclusive
campus climate where all
are welcomed, respected,
and valued.
19%7%
4%8%81%
Victor Valley College Office of Institutional Effectiveness :: Fall 2012
Feedback > Summary
Strategic priorities in EMP 2012 adequately cover most community concerns
SP1, SP3, and SP5 most popular
These priorities must be core considerations in planning and allocating resources
[SP1] Alternativ
e, accessible schedulin
g
[SP3] Innovative,
feasible training
programs
[SP4] Performanc
e on accountability measures
[SP6]High quality
customer service
[SP7] Inclusive,
welcoming campus climate
[SP2] Expanded
technology use
[SP5] Collaborati
on with community
partners
Victor Valley College Office of Institutional Effectiveness :: Fall 2012
Feedback > Summary In addition to gathering feedback on the EMP, participant
perceptions of VVC’s image were assessed.
Participants provided suggestions for how we can achieve the district “image” goal—that is, having a reputation of being a high quality educational institution.
Opportunities for improvement of public perceptions of VVC’s fiscal responsibility and services to students should be addressed.
Participants were asked to describe VVC in one word—depicted by the word cloud on the next page.
Victor Valley College Office of Institutional Effectiveness :: Fall 2012
Feedback > VVC in One Word
Victor Valley College Office of Institutional Effectiveness :: Fall 2012
Feedback > Final Notes
Where do we go
next?
Where have we been?
Where are we now?
VVC is necessary, import-ant, and essential to the community.
Community support is found for the EMP, but there is a lot of work ahead.
We have an opportunity now to continue evolving and improving.
Victor Valley College Office of Institutional Effectiveness :: Fall 2012
Now what?For more info or to join the effort
email Virginia.Moran@vvc.edu