A DV E R T I S I N G video.twitter.com/about June 2015

V I D E O O N T W I T T E R

Twitter Inc. internal confidential information. Please only disclose with the intended audience and parties. For further information please consult video.twitter.com/about

Reach a highly engaged mobile audience.

90% of Twitter’s video views occur on a

mobile device. Reach this engaged, discovery

oriented audience at scale with video on

Twitter.

100% viewability. No exceptions.

Demand a new standard in viewability. Video

views on Twitter are now defined as 3

seconds of play in 100% view, or if a user

clicks to expand and un-mute.

Layer on Twitter’s best-in-class targeting

capabilities to instantly distribute videos to key

audiences. Target based on dozen of dimensions

including keywords, interests, and even TV

conversations.

Exclusive targeting at your fingertips.

video consumption growth on Twitter

from Q4’14 to Q1’15

increase in engagement with native

videos on Twitter vs 3rd party

embedded videos

all videos on Twitter are 100%

viewable

+400% +170% +100%

V I D E O O N T W I T T E R D R I V E S D I S COV E RY & E N G AG E M E N TVideo on Twitter now offers more impact and effectiveness at scale. With Twitter’s new media-forward

consumption experience, videos on Twitter are more exciting for consumers and more effective for brands

Source: Twitter Internal Data, April 2015