Videos Without Borders

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Video is the most powerful and effective communication medium known to humanity, delivering twice as many click‐throughs online and five times higher retention, sell‐through rates, and search engine result rankings than traditional text based media and storytelling. Language, however, continues to be a major barrier preventing the full power of video to be experienced by most of the 7 billion people in the world. As the video explosion continues, how will global brands, governments, NGOs, teams, and individuals communicate with the entire planet? This session will analyze language powered video technology, illustrating key markets and applications. Participants will walk away knowing how they can leverage the trends driving adoption and be able to better serve the needs of their industry and their stakeholders. http://dotsub.com Presentation delivered at GALA 2014 in Istanbul on March 25, 2014. http://www.gala-global.org/

transcript

Videos Without BordersLeading The Language Powered Video Revolution

@gala_global #galaconf

Questions

1. Who is an LSP? 2. Who is an Enterprise user? 3. Who represents a Technology

platform?

1. Online video revolution

2. Examples 3. Q&A

David OrbanCEO, Dotsub

!

http://dotsub.com !

@davidorban @dotsub

1. Online Video Revolution

Network Age

jurvetson

Because

It has the broadest emotional bandwidth

But

Video is a black box to search engines

Abode of Chaos

And

English only? It won’t be understood by 90% of the World

syphlix

Technology is Key

2. Examples

Platform

72 hours of video uploaded to YouTube every minute

Cisco Visual Networking Index: Forecast and Methodology

Complex Picture

HTML5

A B C ...

Advertising

Web Mobile Tablet Satellite

Subscription

Social Networks Search Engines

Sponsorship

D

Monetization

Global Distribution

Industry Vertical

Content Discovery

Technology

Licensing

Javascript RESTful API Location Social Graph 3D ...

Video Discovery

“shield of red shadows”

Video Discovery次に何が起こるかなんてさっぱりわからない

I have no idea what will happen next

Viral Geographies

Explosive spreading

in Czech, and French

for a video in German

Czech French French

38% French

24% Czech

4% Slovenian

10% German

9% Dutch

7% English 5% Slovak

Reaching of Full Potential

Partnerships

Aggregate Curate

Distribute Monetize

Health & Wellness

A Publicis Healthcare Communications Group company

"hygiene sanitation hand washing breast feeding"

Learning

Mobile ApplicationsConcentrating on low and middle income countries

Video Creation

Conferences

http://bitly.com/vwb-video

Language Powered Online Video

davidorban.com @davidorban

!

@dotsub @gala_global

#galaconf

3. Q&A