Viewability for content

Post on 12-Apr-2017

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CONTENT VIEWABILITY SOLUTION

We make Brand content and influence marketing campaigns more effective

Content and Influence marketing arehere to stay

The percentage of total marketing budgets allocated to content marketing has increased from 13% two years ago, to 23% currently, and is expected to account for 33% two years from now.ʽ̔

The State of Content Marketing – 2015 – The Content Council

If you want to beat ad blockers, harness quality content

thedrum.com

…no consistent measures of success for Brands

Impressions and clicks are not adapted

Social engagement doesn’t mean content was read or fully watched

Lack of a unified KPI for different platforms and formats

B2C Content Marketing : 2015 benchmarks, Budget and trends – North America

But still …

A recent survey by the CMI revealed the key challenges B2C marketers are facing. Measuring content effectiveness continues to be a major challenge.

NO VIEWABILITY STANDARD

WE HELP YOU FOCUS ON THE RIGHT METRIC: Time spent

Engagement

ADMESHER platform is specifically designed to track KPIs that matters to content marketers and influencers.

Report on metrics relevant to your work.Get usefull insights to manage your campaigns.

and

IT’S

When it should be as simple as…

COMPLICATED

VIDEO(Watch Time)

ARTICLE(Reading Time)

WE GUARANTEE YOUR CONTENTWAS SEEN*

*Introducing viewability for content WE HELP YOU FOCUS ON THE RIGHT METRICS

Engagement and time spent

VIEWABILITY

Total Visits

Total time spent on content

Average time spent on content

Traffic sources (Direct, links, social, search)

Today’s stats

Mobile / Desktop

OVERVIEW

Total Visits

Traffic from social networks

Top Referrers

Top domains

Most viewed content

Most shared content

Content with hightest attention time

CONTENT

Total shares

Total likes

Facebook Shares, comments, likes

Twitter shares & RTs

Linkedin Shares

Engagement Time line

SOCIAL INTERACTIONS

Twitter mentions

Instagram mentions

Twitter thread

Instagram thread

Timeline

HASHTAGS TRACKER

Up to 5 Hashtags per campaign

INSIGHTS

Comments raise time spent on content by

20% on average

comments37% of users read them

Facebook and Blog aggregators are best

referers in term of time spent

Users spend 15% more time on content…

…on desktop Vs mobile

Get in touchmonitor your campaigns.Thanks for your attention.To test our solutions, for custom needs and consultancy, please contact us at :

amaury@admesher.com00 33 6 77 98 80 71