Post on 03-Jul-2015
transcript
A PARTNERSHIP WITH
brand sponsorshipv.i.p. brand sponsorship
value. impact. prestige.
the right message to the right audience
The leading medical aesthetics training organization in the United States
More than 2000 medical aesthetic professionals projected to graduate in 2013
Future purchasers, consumers and ambassadors of your product line
Promote and put your product in the hands of people who will be your repeat customers and who will create more repeat customers
Comprehensive multimedia skincare and beauty entities; including website, video, e-zine, exceptional events and more
Targeted niche advertising for people already interested in your products
Interactive marketing to communicate directly with your customers
Ever-increasing email list direct to 100,000+ aesthetic professionals and students, as well as consumers
value. impact. prestige.
v.i.p. - value. impact. prestige.
value. impact. prestige.
why brand sponsorship…
value
•Investing marketing dollars with
multiple advertising venues can cost tens of thousands of dollars per month and not reach a targeted market. VIP brand sponsorship reaches your target market for nearly half that investment
•You will be able to enlist the clout of our powerful email list to market to industry professionals
•Use top industry authorities to endorse your brand to
aesthetic professionals and savvy consumers
impact
•Your products will be in the
hands of thousands of aesthetic professionals
•Your brand will have compelling 3rd party recommendations by top authorities in skin care
•Your message will also be delivered by a variety of multimedia, including online, video, email marketing, digital ezine, and more
prestige
•National Laser Institute, the
leading laser and medical aesthetics school, will be an advocate for your brand to thousands of industry professionals
•Your products will be included in the esteemed InWithSkin
approved program
•You can be a partner at our exclusive Skin Scene events across the country, featuring your products
multiple
impressions
to reach
your most
valued
consumersponsorship
logo for
NLI / IWS
direct
student
access
editorial
contributions
event
sponsorship
web
advertising
digital
media
targeted
exhibitor
events
featured
products
blasts
value. impact. prestige.
interested in advancing their clinical and
business skills
influential or interested in
medical aesthetics, skin
care, health and beauty,
and wellness markets
keenly interested in the
advancement of their
business and in the
beauty industry
medical professionals,cosmetic professionals,
and
aesthetic professionals
the National Laser Institute community /
our professionals
value. impact. prestige.
beauty enthusiasts that
have a high interest in
skin care, fashion,
make-up, and health and
wellness
frequent users of
professional medical and
laser aesthetic services
interested in products and
services for their personal
well-being and
appearance
high desire to be informed
about new products, new
science and new
procedures
very social and heavy
users of new media and
social media of all types
The InWithSkin.com community /
both professionals & savvy consumers
value. impact. prestige.
provide editorial content: InWithSkin digital ezine„tip of the day‟ advicewith your product InWith…daily newsletterindustry expert bloggerverified expert forumcontributor
InWithSkin.com readers:industry professionalssavvy, sophisticated, selectiveage 35 - 55
web advertisingweb banner adsfeatured brand productsfeatured video brandsponsored partner logovideo sponsorshipIWS approved product video
digitalmedia
value. impact. prestige.
editorial
contribution
web
advertising
•reach 4,000 attendees, established in or entering the aesthetics industry.
•enjoy multi-geographic exposure
across the nation.
provide samples in VIP beauty bags
step & repeat logo wall
rep pass to attend reception
print media slot position for brochures/literature
session introduction recognition
welcome poster representation
included in social media presentation of event
value. impact. prestige.
event
sponsorship
exclusive sponsorship opportunities
value. impact. prestige.
Embedded advertising
Click above to open our magazine
Click above to open our website
value. impact. prestige.
direct
student
access
featured
products
be a featured product brand: InWithSkin.com websiteInWithSkin daily newsletter, InWith… “Skin Scene” eventsInWithSkin.com “Product Tips”National Laser Institute VIP gift bags
direct access to 2000 medical aesthetic students:
3rd party endorsement by aleading medicalaesthetics authority course text book inclusion be the product students look to use as recommend by NLI
sponsorship
logo for
NLI / IWS
your logo featured on:
National Laser Institute website
InWithSkin website
National Laser Institute
classroom materials
exposure –the
aesthetic consumer
put your brand in front of 2,000 medical aesthetic professionals per year
influence future product ambassadors when their minds are most receptive to your ideas
combine the power of your brand with the authority of the leading medical aesthetics training organization in the United States
direct communication translates to sales of your brand to their practices
be the brand aesthetic professionals choose for their practices and sell to future repeat customers
value. impact. prestige.
VIP Brand Sponsorship - Dollars and Sense!
What revenue can you expect with your marketing investment?#
Year One - $535,000Year Two - $265,000Year Three - $135,000
Maximum exposure with future aesthetic professionals who will not only buy your product, but will influence their customers to buy.
#Conservatively assumes; investment of $5400 per month, maximum exposure
to over 2000 aesthetic students, influencing 35% successfully and assuming 75%
become aesthetic professionals, and 10% of products sold by professionals will
be advertisers products. Drop in sales for years two and three, based on
assumption that 50% professionals remain in industry year one, 25% year two.
value. impact. prestige.
What is the cost of acquiring
a new consumer?
The average marketing cost to acquire a •new uncategorized consumer is:
$250-$500*
VIP Brand SponsorshipThe approximate cost to reach your specific market with the VIP Brand Sponsorship:
•aesthetic professionals - $160•beauty enthusiasts - $120
VIP Brand Sponsorship gives you much more value for your marketing dollars by specifically targeting the market that your company needs to reach, with far less investment of
your marketing dollars.
*Jeff Haden CBS Money Watch
A wiser, targeted investment for your marketing dollars.
$125,000 marketing value, including:
reach 2,000 NLI graduates with your product and literature - $75,000•provide samples for VIP student bags•full page advertisement in textbooks to continually reinforce your message• session introduction talking about brand•inclusion on logo wall during al class sessions
marketing to your consumers through digital and social media - $50,000•6 full page ads in IWS digital publication
•4 newsletter blasts going to over 100,000 persons both medical professionals and consumers•sponsorship logo on key pages of IWS and NLI websites •featured product page on IWS website•banner advertising on IWS---rotational• social media•tip of the day 4 times a year•guest blogger
•one editorial article for IWS digital magazine•verified forum contributor on IWS
$5,000.00 per month*12 month minimum
value. impact. prestige.
includes:
All benefits of gold sponsorship
plus an additional $110,000 in marketing value:
•main sponsor of NLI Skin Scene Events----enjoy multi-geographical reach and impact a minimum of 4,000 attendees, most of whom are in or entering the aesthetic industry and be able to have samples of your products first hand (triple the reach of gold package) •IWS approved video•one embedded ad for digital magazine
•home page feature on product•review of product by editor •press release•3rd party endorsements by a leading authority in medical aesthetics•product tip sponsor - featuring your product as solution
$7,500.00 per month*12 month minimum
value. impact. prestige.
800.222.1128
www.inwithskin.com
www.NLIonline.com
Get
your brand
in front of
thousands of
professionals
and savvy
consumers
contact us…
for your free
v.i.p. brand sponsorship
consultation
value. impact. prestige.