1. E V E RY O N E I S TA L K I N G A B O U T H O W C O N T E N T I S K I N G A N D H O W O N E N E E D S T O P R O D U C E A L O T O F I T T O S U C C E E D O N L I N E .

2. C O N TE N T M A R K E T I N G O F TE N L A C K S A P L A N, O R A N Y T Y P E O F A S T R AT E GY B E H I N D I T.

3. T H E M A J O R I T Y O F O N L I N E B U S I N E SS E S I N V E S T I N C O N TE N T M A R K E T I N G S I M P LY B E C A U S E T H E I R C O M P E T I T O R S D O S O O R B E C A U S E T H E Y H AV E B E E N T O L D T H E Y N E E D T O.

4. V I P R A B U S I N E SS I S T H E N O. 1 S E O F I R M T H AT H E L P S T O B O O S T Y O U R O N L I N E B U S I N E SS A N D I T S C O N T E N T M A R K E T I N G S TR AT E GY.

Improve your Content Marketing Strategy without Investing Heavy Cost

1. Optimize for leads

Content builds trust and loyalty.Content is right on top of your conversion

channel drawing people in. Did you know that email is still the most effective

form of marketing there is? Buzzfeed is one of the most popular websites ever

created. Their emails have a high open rate, and in 2013 it raised their traffic by 700%!

Make an ebook, offer it for free if they sign up for the newsletter.

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2. Optimize for Search Engines

Search Engine traffic remains the major point of success for most businesses marketing online.

Google traffic is highly-targeted and hence converts very well. 

A good search diagnostics includes indepth keyword research (which will also give you more content ideas), optimization recommendations, usability fixes and more.

Small businesses that cannot afford an ongoing search engine optimization report, can use tools like BlueJay offering a on-demand pay-as-you go report which looks good. 

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3. Target social media shares.

Social media is another solid source of free traffic business can tap into, provided they understand how do it right.

 BuzzSumo is a good social media analytics solution allowing you to monitor what goes hot in your industry.

The first is the big one, and that is infographics. Of all forms of visual media, these seem to do the best across all basic social networks: Facebook, Twitter, Google Plus, Instagram, Pinterest, etc. 

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4. Connect with a cause

This success story is a great reminder about how a cause can bring you and influencers together. 

In a month they saw a jump from next to no awareness to more than 2500 images circulating the social network with their campaigns hashtag. 

This success story is a great reminder about how a cause can bring you and influencers together. 

There are companies that specialize in connecting a business to a cause for mutual benefits including charity, PR, awareness and more.

5. Don't ignore the trend: videos!

You see videos everywhere and the trend shows no signs of fading out.

Video hosting sites are probably the most fascinating of all social networks these days. 

Unlike something like Facebook, which creates its own insular circles, site like YouTube gives you a platform which you can use to speak to the whole world without limiting yourself to a circle of people that chose to listen to you.

VidRocket is one option here giving you an easy way to connect to Youtube influencers. 

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Conclusion …

Content marketing strategy is tough: It involves a lot of experimenting and creativity.

 But don't let that stop you: Once you find a tactic that is really working, it will be a rewarding experience bringing you new marketing possibilities you would have never thought of otherwise.

Thanks you : Vipra Business