VIRAL MARKETINGThe OMFG! Factor

by Le Do Nguyet Minh | Intern | iconnect360M_kanoji@yahoo.com | behance.net/kirimy

TO CREATE SOMETHING REMARKABLE.

DEFINITION

REMARKABLE

RAREPOWERFULINSPIRING

REMARKABLE IS…

UNCOMMON.

EXTRAORDINARY.

STANDOUT.

ENCOURAGES INDIVIDUALS TOPASS ON A MARKETING MESSAGE

TO OTHERS

WHY GO VIRAL?

UTILIZES EXISTING COMMUNICATION NETWORKS

CLUTTER FREE!!!

EXPONENTIAL REACH

KEY SUCCESS PARAMETERS

THE WOW FACTOR

FINDER vs SPAMMER Forwarder should be looked upon as the Finder.

Finder should be seen as cool and receiver of the forward should be entertained.

CRITICAL USER BASE

Viral marketing success comes from self-publishing Web content that people want to share…It’s about harnessing word-of-mouth, the most empowering form of marketing there is.

LET’S LEARN FROMTHE BEST!!!

ELF YOURSELFBRAND: Office Max

Allows users to upload images of themselves, friends or loved ones, then watching them dance as Christmas elves

Launch in 2006

Has become a holiday tradition website every Christmas

Website: http://www.elfyourself.com/

THE BEST JOB IN THE WORLDBRAND: Tourism Queensland

Encourage people worldwide to apply to be a “Caretaker of the Island” to “house-sit” the islands of the Great Barrier Reef for half a year with the salary of AUD$150,000

Launch in 2009

By the campaign’s end, Tourism Queensland generated more than US $200 millison of global publicity value for just US$1m

Christmas Miracle: real-time givingBRAND: WestJet

Collect Christmas wishes from 250 WestJet guests using a virtual Santa Claus booth. The specific gifts then purchased and wrapped at the other side of the airport, in time for when the travellers touched down.

The video was launched in 2013, receuved 192,500 Youtube likes and 172,800 shares.

Grew brand awareness globally, increased sales by 86% compared to 2012. Additional 4.58MM views on OTHER WestJet Youtube videos.

“The power of the Internet makes it easier for people to fall in love with you faster.But beware – it also makes it easier for them to fall out of love with you faster.”