Post on 18-Sep-2014
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VIRAL VIDEOS
« NORMAN »’s GOT MORE SUSCRIBERS THAN ANY BRAND
- “Norman fait des vidéos” on youtube1,111,221 subscribers
147,634,442 video views
- “Nike Football” on youtube424,103 subscribers160,785,907 views
CRUNCH DECIDED TO USE NORMAN’S INFLUENCE
- On “Crunch France” Youtube channel :
From February 17 - > March 30 2012- 8 videos- 23,848 subscribers -9,896,030 views
THE INGREDIENTS
FUN
http://www.youtube.com/watch?feature=player_embedded&v=SFsHPFhtEYQ
PROVOCATION / POLITICALLY INCORRECT
http://www.youtube.com/watch?v=4sbxOlk-Z1E
FAKE OR NOT ?
https://www.youtube.com/watch?v=bVq0u1BTGgE
SPECIAL GEEK CULTURE
https://www.youtube.com/watch?v=nITLob098W8
THE STREET/GUERRILLA MARKETINGREPORTING
Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment.
- What is guerrilla marketing :
https://www.youtube.com/watch?v=nJ4uCOJjDF8
- The dinosaur meat :
https://www.youtube.com/watch?v=gCUJrn68uSM
- The Carlsberg Bikers :
https://www.youtube.com/watch?v=RS3iB47nQ6E
Sometimes people in the street marketing video reports are just actors. It becomes fake stunt marketing.
THE FAKE STUNT MARKETING
- TNT PUSH THE BUTTON :
42,485,888 views
http://www.youtube.com/watch?feature=player_embedded&v=316AzLYfAzw
- CONTREXPERIENCE :
14,518,592 views
http://www.youtube.com/watch?feature=player_embedded&v=yEH4Yum4nN4
BEWARE OF THE BAD BUZZ
- MICES IN A QUICK RESTAURANT :
180,592 views
http://www.youtube.com/watch?v=DHD_ySAAf9k
- LA REDOUTE NAKED MAN:
- LA REDOUTE NAKED MAN:
-Crisis communication :
-http://www.youtube.com/watch?feature=player_embedded&v=Et6ULKDtj5A
- THE RESPONSE FROM “Les 3 Suisses”
- Jesuisbonne.fr