VIRTUAL REALITY & MIXED REALITY I M M E R S I O N

NEW MEDIA DAYTON | 3/10/2017Patrice Hall, Marxent Labs | @patricehall @marxent

“Virtual Reality was once the dream of science fiction.

But the internet was also once a dream, and so were computers and smartphones.

The future is coming.”MARK ZUCKERBERG, FaceBook post, March 25, 2014

VIRTUAL-WHAT?

4IMAGES FROM GOOGLE EARTH

5IMAGES FROM GOOGLE EARTH

MIXED REALITYIS MORE THAN

HEADSETS:Changing how we live,

learn, and shop.

6IMAGES: By Stephenbalaban - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=23187179 | GOOGLE CARDBOARD

STEREOSCOPY

1800s-1900s TODAY

7

MARKERLESS

8

WHY?

10HYPE CYCLE BY GARTNER

HOW?

AdoptingAR/VR

12

RETAIL PRODUCTS

DESIGNSTORYTELLING

EDUCATIONTRAINING

ENTERTAINMENTGAMINGTRAVEL

360 VIDEOSHOW 3D PRODUCTS

BUILD AN APPJOIN A PLATFORM

Marketing with virtual

reality

13

Become a user

Build your own

experience

Showcase your

products

Leverage a platform

Tell your story

14

SNAPCHAT

IMAGES: SNAPCHAT.COM

POKEMON GO:“Over 35,000 locations—ranging from Starbucks to Sprint retail stores—paid to become sponsored locations in the game.”-FORTUNE, FEB 27, 2017

More features are expected to be added this year.

Pokemon GO: Getty Images

16

Nat Geo:educate

Image: National Geographic

17

Make It fun

Image: Ikea

Image: Marxent

Empowerusers

Creating Virtual Reality

19

GAME DEVELOPERAPP DEVELOPER

3D ARTISTDESIGNER

HARDWARELICENSES

APP STORESHOSTING

What the computer in virtual reality enables us to do is to recalibrate

ourselves so that we can start seeing those pieces of information

that are invisible to us but have become important for us to

understand.

- Douglas Adams

The Virtual Future

21

MARKERLESSIMMERSIVE AR

PLATFORMS

VIRTUAL REALITY COLLABORATION

COMMUNITIES

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HOLOLENS

Image: Microsoft

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HOLOLENS

Image: Microsoft

Reference

1. Stereoscopic Image By Stephenbalaban - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=23187179

2. http://fortune.com/2017/02/28/pokemon-go-niantic-mwc-2017/

3. https://www.snapchat.com/ads/sponsored-geofilters

4. http://vrscout.com/news/microsoft-to-power-virtual-reality-headsets/

5. https://techcrunch.com/2016/02/21/virtual-and-augmented-reality-will-be-mobiles-demand-driver-not-its-replacement/

6. http://www.nationalgeographic.com/news-features/son-doong-cave/2/#s=pano37