Post on 12-Apr-2017
transcript
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Federico Demartini Creative Technologist
Tw: @demapersempre
Thursday, 17th December 2015
INFUSIONV i r t u a l R e a l i t y
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I’m a VR enthusiast.
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And I am not alone.
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Mark Zuckerberg acquired Oculus Rift
in April 2014 for 2Billions $.
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Googlelaunched their Google Cardboard
during Google I/O 2014.
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Andrea Bianchi & Andrea Sghedoni tried Oculus Rift in late June 2014
at Game Over Festival.
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Cannes Lions FestivalGoogle Cardboard won the Gran Prix
at Cannes Lions 2015.
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Disney In September 2015, invested 65 Millions $
in Jaunt, a VR production company.
Virtual Reality seems to be the next
- or the current - Big Thing
Actually the only thing I see it’s a great opportunity
together with an even greater challenge
We’ve a (not so) new technology but we must stay relevant both for our customers,
and customers of our customers.
Let me say: we should be Overground.
Not Underground Virtual Reality must be considered
a medium for communication, not an edge for technical experiments.
Not Mainstream We cannot propose a 30” commercial
in a Cardboard.
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Let’s go to see some way to stay relevant, and… overground.
“We’re trying to target real professionals who want to create immersive stories. We think this is a very compelling way to tell unique stories. We know that lots of filmmakers want to work with us.”
TONY BATES PRESIDENT OF GOPRO
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After Google Cardboard show off during Google I/O 2014
they released Google JUMP during Google I/O 2015!
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A specific hardware A dedicated software A strong partnership
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JUMP is the first project that enables directors without
specific competences in 3D technologies to VR storytelling.
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#360Video Channel
YouTube's 360° Channel is your destination for the most popular and
compelling virtual reality videos.
http://bit.ly/1I84dJb
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With hundreds of Videos in dozens of Playlists.
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Hundreds of thousands views for pets-related contents,
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Curated Issue and Important Contributors…
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may they are right!
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Facebook 360°
If you want a targeted audience you can also sponsor your 360° Video on
Facebook!
https://www.facebook.com/Facebook360
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You won’t be alone.Corona, AT&T, Nescafe, Ritz,
Samsung, Walt Disneyalready did it!
https://www.facebook.com/Facebook360
“Virtual reality is a completely different way to storytell. I’d love people to be amazed not just with story, but the technology that engages all senses”
ANDY GOLDBERG GENERAL ELECTRIC’S CHIEF CREATIVE OFFICER
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In its continuos research for enhance customers’ experience, North Face was a pioneer in Oculus Rift adoption for
in store phygitalisation.
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Within the global campaign Never Stop Exploring, customers can
virtually join some of the most important climbers of the worlds in
their adventures.
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Exploring a world filled with spectacular landscapes, the player is tasked with awakening an ancient
civilisation using the power of their mind.
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Samsung’s Gear VR headset allowed Ustwo Games to combine their
experience in mobile game design and interactive storytelling with the exciting
possibilities of new virtual reality technology.
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Sundance Festival
A revolution in the making, Sundance Institute celebrates the 10th
Anniversary of its New Frontier program with an exhibition of new
work at the 2016 Sundance Film Festival.
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It includes an extensive lineup of documentary and narrative mobile VR experiences and an inside look at the
innovations being developed at some of world’s leading media research labs.
Qhttp://unknownphotographer.nfb.ca/
Qhttp://jobsimulatorgame.com/
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10th Anniversary exhibitions will also be presented with MoMA in New York City in
April, and the Walker Art Center in Minneapolis as part of Northern Spark in
June.
“What VR will do is us a chance to travel to worlds where humans could otherwise never go: inside a hurricane, a patient’s brain, a spiral of DNA or a black hole from across the galaxy--and those are journeys virtually millions of us are ready and willing to take.”
THE ECONOMIST INTELLIGENCE UNIT “VIRTUALLY REAL, ACTUALLY HERE?” OCTOBER 2015
Qhttps://www.google.com/intl/en/maps/streetview/
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Street View
Even if Street View project is no longer revolutionary,
it remains visionary.
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Explore world landmarks, discover natural wonders, and step inside
locations such as museums, arenas, restaurants and small businesses with
Street View.
Explore
http://bit.ly/1J7oH1R
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Google Fleet
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Personal device
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and a complete world for coding!
Qhttps://www.google.com/edu/expeditions/
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Expeditions
Expeditions is a virtual reality platform
built for the classroom.
QGuided tours where school buses can’t go
QTeacher can guide up to 50 students wearing CardBoards
QCan you imagine a lesson… under the sea?
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There’s another place a common human can visit only thanks
Virtual Reality.
Qhttps://www.google.com/edu/expeditions/
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Thanks!(And remember to stay overground)
INFUSION is the weekly report released by Alquimia WRG.
Every Friday morning we have breakfast exploring insights on the edge of creativity, strategic thinking and technology.
If you'd like to get infused, feel free to contact us at infusion@alquimiawrg.com
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