Post on 28-Nov-2014
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@UWTwtrBook
Visual CommunicationVisual Communication
by Filiz Efeby Filiz Efe
@UWTwtrBook
Visual communication Visual communication is the conveyance of is the conveyance of
ideas through the ideas through the visual display of visual display of
information. information.
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old media vs. new mediaold media vs. new media
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visual communication sectorvisual communication sector
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verb
al v
s. v
isua
lve
rbal
vs.
vis
ual
why this sector?why this sector?
2- How do they manage their
conversation on a text-based
platform? (tools, links)
3- What is their tone of voice on
Twitter? (tweet analysis)
1- How do visual communicators represent their brands or
organizations on Twitter? (profile pages)
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methodologymethodology
keywords: keywords: visualvisual, communication, , communication, imageimage, , photographyphotography, imagery, , imagery,
video, video, graphic graphic design, design, creativecreative, illustration, digital, , illustration, digital, mediamedia, ,
TV, channel, TV, channel, animationanimation……
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best practicesbest practices
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case study 1 : case study 1 : @CreativeReview
Following: 6,367 Follower: 13,324 Tweets: 818 since 23 Feb 2009
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case study 2 : case study 2 : @KodakCB
Following: 9,840 Follower: 10,013 Tweets: 3004 since 29 Apr 2008
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Case study 3 : Case study 3 : @Lilipip
Following: 3,169 Follower: 2,892 Tweets: 2,665 since 13 May 2008
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common factors common factors (interview analysis)(interview analysis)
@CreativeReview @KodakCB @Lilipip
WHY started Twitter?
To promote blog To build 1:1 communication
To promote blog
Other Social Media
facebook, Flickr, YouTube, MySpace,
NotCot
facebook, Flickr, YouTube
Facebook, Vimeo, YouTube, Biznik,
WHY to follow?
-good source for sector news
-Interesting RTs-Customer Service &
Subscriptions
-good source for sector news-Promotional
surprises-Customer Service
-good source for sector news
WHO do they follow?
Anyone relevant to the sector (unless
it’s a robot)
Anyone who follows them (unless it’s inappropriate)
Anyone who has something worth
while to say(unless it’s a robot)
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common factors common factors (Interview Analysis)(Interview Analysis)
@CreativeReview @KodakCB @Lilipip
Identity Representation
More brand, less personal tweets
Personal tone in corporate
communication
Less brand, more personal tweets
Auto-Tweets NO NO NO
Success Measure
qualitative qualitative qualitative
Favorite @zappos @zappos
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conversational tone conversational tone (tweet analysis)(tweet analysis)
* 100 Tweets/profile
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common success factorscommon success factors
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creditscreditso Filiz Efe Filiz Efe @filizefe – filizefe@uw.edu@filizefe – filizefe@uw.eduo Image Credit: Slide Image Credit: Slide Visual Communication : Images With Messages by lwtclearningcommons, ,
http://www.flickr.com/photos/26323050@N02/3443305164/sizes/o/ o Image Credit: Slide Drink. by Image Credit: Slide Drink. by Jason Permenter
http://www.flickr.com/photos/volcanologist/2859115624/in/photostream/ o Image Credit: Slide See No Evil.Hear No Evil.Speak No Evil by Image Credit: Slide See No Evil.Hear No Evil.Speak No Evil by amy-wong.com
http://www.flickr.com/photos/siutou_amy/2605416146/ o Image Credit: Slide Benetton ads by Image Credit: Slide Benetton ads by iladymarley
http://i727.photobucket.com/albums/ww274/iladymarley/charity%20inspiration/benetton.jpg o Image Credit: Slide Benetton ads by Image Credit: Slide Benetton ads by Oliviero Toscani http://www.olivierotoscanistudio.com/ o Image Credit: Slide Benetton Soldier Ads by Image Credit: Slide Benetton Soldier Ads by Oliviero Toscani Oliviero Toscani http://www.olivierotoscanistudio.comhttp://www.olivierotoscanistudio.comReferencesReferenceso The History of Visual Communication http://www.citrinitas.com/history_of_viscom/ The History of Visual Communication http://www.citrinitas.com/history_of_viscom/ o Wikipedia http://en.wikipedia.org/wiki/Visual_communication Wikipedia http://en.wikipedia.org/wiki/Visual_communication o Visual communication: images with messages By Paul Martin Lester http://books.google.com/books?Visual communication: images with messages By Paul Martin Lester http://books.google.com/books?
id=6oibH9roTmkC&dq=images+with+messages&printsec=frontcover&source=bn&hl=en&ei=nWiLSqq8N4KIsid=6oibH9roTmkC&dq=images+with+messages&printsec=frontcover&source=bn&hl=en&ei=nWiLSqq8N4KIswOHz4TVDQ&sa=X&oi=book_result&ct=result&resnum=8# wOHz4TVDQ&sa=X&oi=book_result&ct=result&resnum=8#
o Creative Commons License:Creative Commons License:share-and-share alike; non-commercialshare-and-share alike; non-commercial
o http://uwtwitterbook.com/about/2009-presentationshttp://uwtwitterbook.com/about/2009-presentations