INFORM Network Meeting

Bucharest, 11 December 2015

Visual identity tool kits, electronic project application systems and more -

POLISH SOLUTION

OPERATIONAL PROGRAMMES IN POLAND

16 REGIONAL PROGRAMMES (ERDF + ESF, TA financed by ESF)

5 NATIONAL PROGRAMMES:

1. Infrastructure & Environment (EFDF + CF, TA financed by CF)

2. Smart Growth (ERDF)

3. Digital Poland (ERDF)

4. Technical Assistance (CF)

5. Knowledge, Education, Development (ESF)

1 MACROREGIONAL PROGRAMME:

Eastern Poland (ERDF) for 5 voivodhips

PL hosts MA for 3 INTERREG PROGRAMMES:

2014-2020 2007-2013

POLAND has decided to continue visual identity adopted for the 2007-2013 period throughout the 2014-2020 perspective. Same changes have been introduced to simplify the sign.

Have you seen this sign before? YES 2007 - 7% 2014 – 48%

Polish accent

EU colours

64%

79% 83%

88% 85%

89% 90%

21%

44%

54% 57% 56% 56%

63%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2006 2007 2008 2009 2010 2011 2012 2013 2014

Familiarity with the terms “European Funds” and “EU Funds” in Poland

I am familiar with the termEuropean Funds

I am familiar with the termEuropean Funds and I knowwhat it means

LOGO FAMILY

The visual identity system comprises: brand logo „European Funds”, OP logos, Partnership Agreement logo, European Funds Information Centres logo, European Funds Portal logo. This system can be enhanced by adding new logos, built according to the rules provided in the Visual Identity Guide.

BRAND LOGO „EUROPEAN FUNDS”

PROGRAMME LOGO are based on BRAND LOGO

A mandatory set of signs:

THE LOGO OF PROGRAMME WHICH IS CO-FINANCING A PROJECT

THE EU LOGO WITH THE NAME OF THE FUND WHICH IS CO-FINANCING

A PROJECT

„European Funds” brand logo Name of the OP

Name of the cohesion policy

fund

Two common documents for all programmes:

• Cohesion Policy 2014-2020 Applicant and Beneficiary Manual on Information & Promotion

• Visual Identity Guide - a technical document with detailed graphic information

Cohesion Policy 2014-2020 Applicant and Beneficiary Manual on Information & Promotion

FOR APPLICANTS: What should you know before you became a beneficiary?

1. How to formulate the project title?

2. How to write a short description of the project?

3. What kind of information will be placed in the List of operations?

4. How to plan information and promotion activities? – in case the MA requires „proposal of indicative promotional activities” in applications

The short guide how to plan information and promotion activities can be also used by beneficiaries during project implementation.

Cohesion Policy 2014-2020 Applicant and Beneficiary Manual on Information & Promotion

FOR BENEFICIARIES: a clear distinction between INFORMATION obligations resulting form EU regulations 1303/2013 & 821/2014 and additional optional PROMOTIONAL activities & good practices.

1. What are beneficiaries obligations?

2. When to start informing about the project?

3. How to mark documents and informational/promotional activities?

4. How to mark location of the project?

5. What information has to be placed on Internet sites?

6. How to inform project participants & final users?

7. How to document informational and promotional activities?

8. What are other rules to observe?

9. Where to look for assistance?

Cohesion Policy 2014-2020 Applicant and Beneficiary Manual on Information & Promotion 1. How to use logos? (technical part)

• horizontal and vertical sets of signs,

• fonts,

• colours,

• black & white version,

• monochrome version,

• colour background,

• small objects

• other language version

2. Where to find logos to download?

3. What are legal basis ? (links to documents)

OP VISUAL ID CARDS – an example of Eastern Poland OP

VIS

UA

L C

AR

DS

AR

E A

PP

END

IXES

TO

A

PP

LIC

AN

TS &

BEN

EFIC

AIR

IES

MA

NU

AL

OP VISUAL ID CARDS – an example of PODLASKIE OP

Regions include in the set of logos and on billboards/

plaques/poster a sign of their

voivodship

FOR BENEFICIARIES:

All logos and their sets are downloadable from one Internet site (European Funds Portal) and sites of each programme (sign attributed to a given OP)

To see information and promotion requirements on the Polish European Funds Portal click: http://www.funduszeeuropejskie.gov.pl/strony/o-funduszach/promocja/

Visual Identity Guide

Provides information on: construction and proportions of signs, colours, fonts (UBUNTU), size of the basic field and the protective field, rules for creating sets of signs, etc.

Each programme has a set of colours attributed to it:

Uniform template for all temporary & permanent billboards/plaques (mandatory)

Uniform template for posters layout is optional under the condition that all mandatory information is

included and clearly visible

15 grudnia 2015

One Common Portal with Internet Sites for All Programmes – Coherent Architecture and Layout

www.funduszeeuropejskie.gov.pl

Uniform Recommended Layout for Brochures, Leaflets, Documents

All institution involved in the European Funds system are encouraged to copy it from INTRANET and use based on a free licence from Ministry of Development

Most often asked questions:

• Where to locate posters? in every location where operation is implemented (e.g. in training facilities during training, in workplaces which use grants to upgrade the workplace?)

• How to inform project participants & final users? - shall posters be located e.g.. at schools, playgrounds where users use facilities? are other ways appropriate?

• When a beneficiary can use EFSI? eg. can institutions use EFSI always if the entire programme is two-fund (even if the TA is financed only by one fund)?

Aleksandra Sztetyłło-Budzewska

aleksandra.sztetyllo@mir.gov.pl

+ 48 22 2737371

Department of Information and Promotion (Partnership Agreement Coordinating Institution

in the area of communication)

Ministry of Development

POLAND

www.funduszeeuropejskie.gov.pl