Visual Literacy in the Age Of the Common Core

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Keith D. SchroederDistrict Library Media Specialist

School District of MarinetteEducational Consultant

https://todaysmeet.com/visualliteracy

Visual Literacy in the AgeOf the Common Core

Viual Literacy BasisDeath and TaxesEducation Infographics

Our AudienceIn the United States, the average teenager

spends 22,000 hours watching television by the time he or she graduates from high school.

Humans process images an amazing 60,000 times faster than text.

According to Time magazine, the vocabulary of the average 14-year-old dropped from 25,000 words in 1950 to only 10,000 words in 1999.

Our AudienceChildren 0 – 6 spend as much time in front

of a screen as they do playing outsideOne in 4 children under the age of 2 have

a television in their bedroomVideogame play has exceeded print media

consumptionBy age 21, spent 10,000 hours

videogaming, received 200,000 texts, 10,000 cellphone talks, and read print material for under 5,000 hours

Why Visual Literacy?Today’s environment is highly visualLiteracy relies not only on text and wordsHighly dependent on digital images and

soundFast becoming as important as textual

literacyNeed to integrate it into the curriculum

Visual LiteracyDepends on technologyRequires artistic expressionEncourages storytellingNew language of expressionIncorporates pictures, words, sounds and

videoHas high appeal for intended audienceIs collaborative/participatory

Visual Literacy DefinedAbility to understand and produce visual

messagesSeeing something and at the same time

having and integrating other sensory experiences

Ability to interpret messages as well as images for communicating ideas and concepts

Students who are visually literate:Have working knowledge of visuals

produced or displayed through electronic media;

Understand basic elements of visual design, technique, and media;

Are aware of emotional, psychological, and cognitive influences in perceptions of visuals;

Comprehend representational, explanatory, abstract, and symbolic images;

Students who are visually literate:Apply knowledge of visuals in electronic

media;Are informed viewers, critics, and

consumers of visual information;Are knowledgeable designers, composers,

and producers of visual information;Are effective visual communicators;Are expressive, innovative visual thinkers

and successful problem solvers

http://www.newworldencyclopedia.org/entry/Info:Main_Page

Visual Literacy Fundamentals

ContentThe sensory, subjective, psychological or

emotional properties in response to an image. The emotional or intellectual message, and the

expression, essential meaning, significance or aesthetic value of an image.

In exploring an image, were your initial observations based on facts, figures, or other information found within the image itself.

Does your observation of the image lead you to tell a story about the image

ContextThe set of circumstances or facts that surround a

particular event, situation, etc. This could include when a work of art was made, where, how and for what purpose. This could include historical information on the artist or issues or things the artist references.

Did you raise questions about who produced the image, how it has been utilized, where it has appeared? If so, then you may wish to further explore questions of the context of an image.

Creating VisualsSmoreThinglinkDesigntaxiEasel.lyBlock PostersPiktochart

Visual Literacy ResourcesSpyrestudiosAnalyzing Images as TextVisual Literacy RubricACRL Visual LiteracyVisual Literacy Lesson PlansVisual Literacy 7 – 12Jakes Visual Literacy Resources

Further LearningVisual Literacy.org’s courseEdutopia’s interview with Martin ScorseseVisualization methods

QUESTIONS?

Visual Literacy in the Age Of the Common Core

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