Sample of some before and after shot from Hyperdome redevelopment Relish Café – 33% increase YTD Before

After

Before “pause zone” After

Before columns After Columns

Before Signage After Signage

Robina Development Before tenant training – Loots gifts. They could not move this stock in 10 months. After instore visual merchandising training – moved in 2 weeks.

Before – shocker entrance display After – after instore training with staff & mgt.

Before – hot pink borders to highlight the meat, dated images, huge product range, cutting boards were facing away from the customer so customers would walk away, hand written signs, no product grouping,

tons of signs and poor display

After – new images, border, tickets

before

After

Before

After

Before – No Food Colours After – food colours (ideally it would have been nice with red trays but the fittout had mainly orange)

$15,000 increase from a the new display format

Before Westpoint Blacktown

After with only $800 to spend – 43% increase YTD – would have liked more “food images” and illuminated board.

Homewares Before – Mitre 10 Noosa After – entire range sold

Before windows – pre training - could not see the store due to the heavy reflection & lack of colour

After Training

Before – flat and uninviting. No Food colours used. This café was about to close. After – spending $150 the average lifted from $4 to $6.50. As well as repositioning the bread under the lights and maximised take home impulse lines near the till with an offer and ticketing. Sales increased and they remain in business.

After shots (no before shots) – used timber boards and repetition display techniques. Increased the lighting level to warm white rather than cool LED. After shot – Italian butcher. Used “food colours” to enchance the meat, new ticketing, new displays, and increased light levels.

Before – lunch time shot – Bakery & Cafe

After – props, colour, elevations, cases, display mat and heavily styled cakes

New – alternation technique used, texture and same bases with descriptive ticketing New – Fruit and Veg store – Colour by alternation technique and hot price pointed signage.

After shots – lifted the average sale at this Italian Deli

After shot – organic foodmarket (small operator)