Post on 19-Mar-2016
description
transcript
V I S U A L
or_der.
content
figure/ground
similarity
proximity
closure
continuance
translation
rotation
reflection
glide/reflection
dilation
symmetric balance
asymmetric balance
ambiguous balance
neutral balance
figure/ground Figure stands on ground to be noticed/
Ground lays behind figure to help it be noticed/
.
similarityObjects that have the same size/
Objects that have the same color/
Objects that have the same shape/
Objects that have the same direction/
proximityThe farness between objects/
The closeness between objects/
closureA quality of objects that a viewer understands as complete,
encapsulating or finished despite their true physical state/
A quality of object groups that a viewer understands as
complete, encapsulating or finished despite their true physical
state/
continuanceWhen an object communicates a distance, direction or shape
beyond itself to a viewer/
translationWhen an object is replicated next to the original.
This may continue in a straight line.
rotationWhen a replicated object shares a single point with it’s original.
reflectionWhen an object is rotated off the the visible plain,
back to the visible plain aparently backwards.
glide/reflectionWhen an object is reflected accross an axis and translated
accross the other.
dilationWhen an object expands evenly from a central point.
symmetric balanceWhen the visual weight of a piece is the same in placement and
value on both sides of an axis.
asymmetric balanceWhen the value of the visual wieght, but not the placement of the
weight, is the same on both sides of a sentral axis.
ambiguous balanceWhen there may or may not be ballance.
nuetral balancewhen weight value and weight position are spread evenly through
out the composition.
® Eos Chu, 2013z
completed as a requirement for visual communication course in the
graphic design program at the kansas city art institute.
michael kidwell, assistant professor.