Introduction

• Part of the STC Group, launched in March 2010.

• Targets both businesses & individuals.• Initiatives: VIVA JUSOOR. (flow of Information)

Introduction

• Partnerships: Manchester United, VIVA Karting Track, Royal Golf Club

Introduction

Introduction

• VIVA has around 18 stores located in different areas in Bahrain

Store Locations

Their service mix for individuals consists of:• Devices • Mobile Plans• Broadband Plans• Roaming• Entertainment

Service Mix

Their service mix for individuals consists of:• Devices • Mobile Plans• Broadband Plans• Roaming• Entertainment

Service Mix

Offers a collection of the newest Smart Phones and Tablets in the market

Their service mix for individuals consists of:• Devices • Mobile Plans• Broadband Plans• Roaming• Entertainment

Service Mix

Service Mix

VIVA helps to find the most suitable plan (website)

Their service mix for individuals consists of:• Devices • Mobile Plans• Broadband Plans• Roaming• Entertainment

Service Mix

Their service mix for individuals consists of:• Devices • Mobile Plans• Broadband Plans• Roaming• Entertainment

Service Mix

Their service mix for individuals consists of:• Devices • Mobile Plans• Broadband Plans• Roaming• Entertainment

Service Mix

• Customers Oriented• Researched Bahrain Market before entering.• Great advertisements attracted both individuals and

businesses.• Attractive promotions.

Market Strategy

VIVA offers great promotions

Promotions & Pricing

VIVA sets the most appropriate pricing method based on research and data gathering.

Promotions & Pricing

Examples:• Favorite country (upto 90% discount)• The Big Offer (Free calls)•1 BD addon ( 300 sms + free calls per week on net)

To make it easier for all types of customers, VIVA created 7 ways of payment

• Quick Pay• Online Payments• Payment Over The Phone• Self-Service Machines• Direct Debit• Retail Outlets• SADAD Machines

Payment Methods

• Theme Design + Promotional ads found in every outlets• Dress Code for Representatives• Informational screens & Devices exhibition.• Comfortable furniture

Facilities & Interior Designs

• Recruitment Process consists of 7-steps.• Employees are measured using KPI’s system

Recruitment & Evaluation Process

• The website is not just informative, but interactive as well.

E-Services VIVA Website

• Interview with an employee from VIVA• VIVA’s website : www.viva.com.bh• Wikipedia : performance indicators :

http://en.wikipedia.org/wiki/Performance_indicator

References

1. Product

2. Pricing

3. Place

4. Promotion

5. People

6. Process

7. Physical Environment