Cheryl Luzet from Wagada

Demystifying Search Engine Optimisation:

Effective creative strategies

Cheryl Luzet from Wagada

Google wants to:

• Identify the topic of EACH PAGE

• Identify the subject matter of the website as a whole

• Assess the relevancy of your website to the search term

• Compile a list of QUALITY websites

Cheryl Luzet from Wagada

Technical vs Creative SEO

Technical CreativeWell-formed code Keyword research

Fast loading pages On-page keyword inclusion

Clean URL structure Strong usability

No frames Easy to navigate

No links inside JavaScript Link bait

Not 100% Flash Well-written content

XML site maps Fresh and unique content

301 redirects Competitor research

Blog writing

Link building

Cheryl Luzet from Wagada

Tip #1

Using your keyword research for marketing

Cheryl Luzet from Wagada

Tip #2

Seek out the long-tail search terms

Cheryl Luzet from Wagada

The long tail of search

Cheryl Luzet from Wagada

Cheryl Luzet from Wagada

Cheryl Luzet from Wagada

Google Keyword Tool

Cheryl Luzet from Wagada

Tip #3

Lay out your website in a clear and logical fashion

Cheryl Luzet from Wagada

No clear hierarchy of content

Cheryl Luzet from Wagada

Clear hierarchy of content

Cheryl Luzet from Wagada

Tip #4

Know where to put your keywords for greatest effect

Cheryl Luzet from Wagada

Keywords on your page

Cheryl Luzet from Wagada

Tip #5

Do your competitor research

Cheryl Luzet from Wagada

Cheryl Luzet from Wagada

Tip #6

Write a blog

Cheryl Luzet from Wagada

Cheryl Luzet from Wagada

Cheryl Luzet from Wagada

Cheryl Luzet from Wagada

SEO

Why bother?

Cheryl Luzet from Wagada

Cheryl Luzet from Wagada

Cheryl Luzet from Wagada

Cheryl Luzet from Wagada

Cheryl Luzet from Wagada

Cheryl Luzet from Wagada

The bottom line:

If Google can’t find you, then neither can anybody else…