BREAND MANAGEMENT

OF VKC

Prsented by

Ramalingam J

Profile of vkc Group of companies

VKC Group of companies are the leading

Footwear manufactures especially in southern

Region of India. The group established on August

17, 1984 with its Administrative office at Calicut,

Founder of the group Mr.V.K.C. Mammed Koya

PRODUCT LINE

Vkc credit and forex services ltd

Vkc bag

Vkc footwear

In earlier days, Cost+Profit= Price

Now, Price‐Cost=Profit

The price is fixed by the market forces and the challenge today is ‘Cost reduction by all available methods’.

Our motto which we have been constantly abidingright from the very inception is “Quality at reasonable price”.

Products

VKC Pride

VKC Lite

Slipons

Smartak

VKC Junior

VKC Trendz

product

Providing high quality low prices products aimed

at providing the best value to the customer.

The company's flagship product, is much feted

for its durability, quality, styling, comfort and

innovative designs.

Product use

Mon

Women

Boys

Girls

kids

PRODUCT MIX

prices

Vkc is low cost price. Starting price rest

250

Penetrating attack markets with lower

prices.

Promotion

Innovative Design & Technology

The Company treats the advertising as the main

mode of marketing to improve the sales of their

products.

One of the main marketing techniques of the

company is the different schemes for their

customers and dealers

Promotion

INDOOR MEDIA

TV CHANNELS

NEWS PAPERS

MAGAZINES

CATALOGUES, DANGLERS,

CALENDERS, & STICKERS

OUTDOOR MEDIA

NAME BOARDS & A BOARDS

HOARDINGS

MALAYALAM

KANNADA

TAMIL

TAMIL

Marathi

PLACE

The Channel of Distribution followed by the Company;

Manufacturer Wholesalers

SEGMENTATION

Age

Occupation

Gender

Target Market

Low level and medium level of people only

targeting the VKC company

Positioning

The VKC group strive to be the globally leading

and most popular sporting goods brand

Focuses on innovation and technology.

THANK

YOU