Post on 31-Jul-2015
transcript
Case Rabobank – InPageVideo campaign
Case Rabobank - VMG InPageVideo campaign 2
CAMPAIGN OBJECTIVES
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Rabobank NL Participate
IPG INITIATIVE choose the VMG Network and the VMG
InPageVideo format to reach a specific target audience
for Rabobank. An business professional audience that is
otherwise very difficult to reach with preroll advertising.
Purpose of the campaign is to generate awareness for
two different commercials. Both commercials are
proportionally rotated within the campaign. The two
videos are also measured separately to get a clear view
on any performance differences between the video
creatives.
The campaign was targeted on the VMG Network’s B2B
Channel to achieve optimum results.
Case Rabobank - VMG InPageVideo campaign
RESULTS VMG INPAGEVIDEO
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The campaign is aired in two flights (December 2014 and Q 1 2015) and generates almost half a million
video starts.
The average view-through-rate (VTR) is almost 40%, significantly above the VMG Network average (30 %).
This indicates that targeting the specific VMG Network B2B channel is fruitful. The campaign generated a
CTR of 0.4% as well, which is on average.
Case Rabobank - VMG InPageVideo campaign
VMG INPAGEVIDEO
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InPageVideoInPageVideo
Case Rabobank - VMG InPageVideo campaign
VMG INPAGEVIDEO
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InPageVideoInPageVideo
Case Rabobank - VMG InPageVideo campaign
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InPageVideoInPageVideo
Case Rabobank - VMG InPageVideo campaign
VMG INPAGEVIDEO
CONTACT DETAILS
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Robert Black
MD UK
+31 6 53 75 7185 or robert.black@videomediagroup.com
John Nota
Client Director
+31 6 28 88 690 or john.nota@videomediagroup.com
Ronald Wassenaar
Group CEO
ronald.wassenaar@videomediagroup.com
Case Rabobank - VMG InPageVideo campaign