Make a Difference and Put Your Hand Up

Volunteering with ASAPMarch 2, 2010

Agenda

• Overview of Participants• Brief Overview of ASAP• Why Should You Volunteer?• Volunteering Opportunities

Overview of Participants

Overview of Participants

Mission

The Association of Strategic Alliance Professionals (ASAP) is the leading global professional association dedicated to the formation and practice of strategic alliances. We provide a forum to exchange alliance best practices and resources. 

ASAP: Brief Overview

Non-profit professional membership organization Founded in 1998 Global Reach

Members throughout the Americas, UK, Europe, and Asia 2,000 members

Individual, Corporate, Global Sponsors in the areas of IT/High Tech/Communications; BioPharma/BioTech; Finance; Insurance

Governed by Board of Directors who are Senior Executives from Fortune 100 Companies

Our Focus

Professional Development

Networking

Resources

ASAP Global Sponsors

Corporate Members

Chapters

Silicon ValleySilicon Valley

MidwestMidwest

New EnglandNew England

SE/Central/South America

SE/Central/South America

Tri-StateTri-State

UKUK

ScandinaviaScandinavia

NetherlandsNetherlands

FranceFrance

TorontoToronto

RTPRTP

DenverDenver

TexasTexas

Asia Pacific JapanAsia Pacific Japan

SoCal Communities

SoCal Communities

Mid-Atlantic

Pacific NW

Minnesota Community

SpainSpain

Why Should You Volunteer?

Personal and Professional Development and Growth Opportunity to take a leadership role Learn more about the profession

NetworkingAccrue service points for eligibility for the

CSAP exam or maintain CA-AM certificationBusiness Development

Share expertise New opportunities

Examples of Volunteer-Led Projects

Certification ProgramAdaption of CA-AM into FrenchBlogCommunity DevelopmentSocial Media Playbook for Alliance

Professionals

Volunteer Opportunities

Industry CouncilsCommitteesEventsChapter/Community Development

Councils

BioPharma Council Its mission is to provide a central forum–or platform–for sharing,

disseminating and discussing biotech/pharmaceutical alliance management issues.

Collaborative Innovation Council A learning and discussion forum to explore the mindset, skill set,

and toolset of collaborative innovation. Academic Council

A council comprised of faculty members who teach courses on strategic alliances and individuals focused on research for publication on strategic alliances.

HiTech Community Individuals committed to identifying best practices and innovative

solutions for strategic alliances

BioPharma Council

Volunteer Opportunities Programming Marketing/PR Membership Japan/EU/UK

Requirements Member in good standing In many case, full membership or inclusion on a global sponsor

or corporate member roster is required Be able to play an active role

Contact Pam Goodell, pgoodell@strategic-alliances.org, 781-972-5495

IT/High Tech Community

Volunteer Opportunities Inaugural event Webinar Value proposition Increasing participation

Requirements Member in good standing Be able to play an active role

Contact(s) Pam Goodell, pgoodell@strategic-alliances.org, 781-

972-5495

Committees

This webinar talks about 4 ASAP Committees Awards Marketing Professional Development Membership

General Requirements Membership in good standing

Awards Committee

Purpose Reviews applications for Alliance Excellence and chapter

awards

Volunteer Requirements Member in good standing Must be able to play an active role between December –

January time frame Thorough review of applications for Alliance Excellence Awards

and Chapter Awards Participation in 2-3 lengthy discussion calls

Contact Art Canter, acanter@strategic-alliances.org or 781-972-

1343

Marketing Committee

Purpose Building Awareness of ASAP with a specific focus on social media Development of Campaigns to Drive Attendance at ASAP Events Support of Certification Program Support of Membership Recruitment and Retention Campaigns Develop and Implement Public Relations Campaign (with external assistance) Support in the Development of the Strategy and Process to Assess Potential

Partners

Volunteer Requirements Member in good standing Must be able to play an active role throughout year Marketing/PR background is helpful but not required Passion for strategic alliances and strong desire to roll up your sleeves and get

involved

Contact Jan Twombly, jan@rhythmofbusiness.org

Professional Development Committee

Purpose Strategic Alliance Management Development

Education Road Map Resource Clearinghouse

Certification Program: CA-AM & CSAP Operationalizing Marketing Globalization

Education & Training Development of collegiate /university strategy External Partnerships (e.g., LES, AMA) Training Partner Program

Committee Goals through 3/2010

Development and implementation of a plan to promote certification

Recruitment of additional volunteers for this committee Insuring that the process for CSAP is fully vetted Driving the number of CA-AM certified individuals to 30% of

membership Maintaining and improving current relationships Driving the number of CSAP certified individuals to 5% of

membership Finalizing the Training Partner Program Translation of CA-AM Exam into French

Committee Goals through 3/2011

Continuing promotion of CA-AM and CSAP certification Driving the number of CA-AM certified individuals to 50%

of membership Driving the number of CSAP certified individuals to 15% of

membership Implementation of Training Partner Program Development of an education road map for alliance

management Exploration of additional alliance management certification

programs Formalization of relationships with LES and CHLA

Translation of CA-AM exam into Japanese

Professional Development Committee

Volunteer Requirements Member in good standing In many cases, certification is required (CA-AM or

CSAP) Willingness to take a leadership role Ability to participate in a monthly one hour call

Contact Pam Goodell, pgoodell@strategic-alliances.org, 781-

972-5495 Keith Gaylord, kgaylord@us.ibm.com

Membership Committee

Purpose assess current membership levels and segments and

profile of members assess ASAP’s current membership benefits propose new initiatives to provide the ultimate value

to each membership segment and offer that value at a competitive price point

research and implement strategies to increase growth and retention

develop effective tools for assessment of member growth and satisfaction

Membership Committee

Volunteer Requirements Member in good standing Willingness to take a leadership role

Contact Rayna Minder, rminder@strategic-alliances.org, 781-

972-1347

Events

ASAP’s Global Alliance Summit (Summit Planning Committee) Marketing Programming/Content Sponsorship Technology

Webinar Programming (Program Task Force) Content Sponsorship

Contact Pam Goodell, pgoodell@strategic-alliances.org

Next Steps

Review presentation Decide on area of interestContact me or main contactVOLUNTEER!

If you want to help, we can find a place for you!

For Further Information

Association of Strategic Alliance Professionals250 First Avenue, Needham, MA 02494 USATel: (001) 781-972-1340 (US Eastern Time)

Art Canter President and Executive Directoracanter@strategic-alliances.org

Rayna MinderManager of Member Services

rminder@strategic-alliances.orgPamela Goodell

Manager, Marketing Communications, and Business Developmentpgoodell@strategic-alliances.org

Support StaffMaria Perdoni mperdoni@strategic-alliances.orgCassandra Maker cmaker@strategic-alliances.org

Diane Lemkin (Accounting) dianel@strategic-alliances.org

www.strategic-alliances.org