Vomitspawn hotel business plan

Post on 17-Jul-2015

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Members :

Yeo Kai Wen

Audrey Ting

Chow Kah Yien

Lim Zi Shan

VOMITSPAWN HOTEL

You can check in…

But you may never check out …!

Business Background

Located in Bukit Bintang, Kuala Lumpur

Excitement

Hotel and Restaurant Services

Fun and Enjoyment

VOMITSPAWN HOTEL LOCATION MAP

WHY?

WE ARE THE ONLY ONE

TEENAGER LIKES HORRORGAIN INCOME

Our targeted customers is students who study nearby at the area.

We know that the customers that needs awesome services at a

reasonable price.

The market has seen growth in services such as restaurants and hotels

by 6% which has lead to an increase 5% this year and a forecast

growth of 6% in next year.

5%Market Analysis

Our competitors Hotel Maison Boutique

STRENGTH AND WEAKNESS

Hotel Maison Boutique

Strength

● Provide various themes of room

● Staffs are friendly and helpful

Weakness

● Area is still under development

● There’s no parking lot provided

● Hotel is quite far from monorail

Escape Room

Strength

● Provide different mysteries-solving rooms

● Has franchise all over the world

Weakness

● Price is quite high for students

● Facilities are hard to maintain

Let the world know about our

Marketing Strategies

★ Our rooms are decorated with horror themes ★ Our employees are dressed up as zombies

★ Customers can experience real life horror★ Provide services such as pulling pranks

Hospital Restaurant

Sales Strategy❖ Online Discount

❖ Cross Promotion

❖ Travel Agents

Pricing

Prices of our hotel rooms :

● Standard room - RM150 per night

● Superior room - RM200 per night

● Deluxe room - RM250 per night

( Breakfast Included )

Advertising & Promotional Activities

Utilize Social Media to Engage Patrons Offer Deals Through Group Buying Platforms

MANAGEMENT STRATEGIES

Business Legal Structure

● Limited Liability Partnership (LLP)Hmm, what is

partnership ?

Partnership :

- the business involve at least 2 or more owners (or partners)

- share management and profit

Why LLP ?

Reason adopting this structure :

1. Liability Protection

2. Tax Advantages

3. Flexibility

Role of each members :General Manager - Zi Shan Auditor - Chow

Director Food & Beverage - Audrey Resident Manager - Carmen

VOMITSPAWN

Director of Sales & Marketing Department

Carry out the business development activities by operating ,researching and developing marketing

opportunities.

Director of Chief Engineer

● To ensure the project completion in an efficient manner

● Manage each phase of the installation, equipment maintenance or service development.

Resident Manager

● To operate the staffs

● Assure proper maintenance of the hotel and restaurants.

● Plan business strategies, market portfolios, pricing and open up new markets.

Controller

● To assist the finance & accounting information and also forms of tax

compliance needs

● Review & approve the budgets and projections needs

Human Resources Director

● To monitor the performances of the staffs

● To ensure that the staffs have a in term of a skills and experiences

● To train and develop the staffs to enhance their performance

● and make sure it achieve business aim

Director of Food and beverages

● Manage kitchen personnel and food planning in hotel & restaurant

● To serve to enhance and influence the overall guest experience

● create and maintain menus that satisfy customers.

FINANCIAL

PLAN

FUNDBank Loan

US$ 60,000,000

Owner’s

Capital

Zi Shan

US$ 1,000,000

Chow

US$ 1,000,000

Audrey

US$ 1,000,000

Carmen

US$ 1,000,000

Cost of Material and Human Resources

Items Cost (US$)

Start up expenses 50 mil

Material/Furniture 9.8 mil

Labor 8.9 mil

Machine 935,000

Marketing and advertising 10,000

Legal 3,000

TOTAL

69,648,000 mil

Sales Forecast

Year 1st year 2nd year 3rd year

Rooms $370000 $390000 $420000

Restaurant $150000 $190000 $210000

Total Sales $520000 $580000 $630000

Months Profit

January 3500

February 24000

March 27000

April 19000

May 18000

June 15000

July 5000

August 6500

September 7900

October 9000

November 19000

December 25000

Forecasted Monthly Profit

Forecasted Profit

Year 1st year 2nd year 3rd year

Sales $741,000 $915,000 $1,022,000

Expenses 200000 115000 122000

Net Profit

541000

800000 900000

Profit and Loss

Revenue - Expenses= Profit100% 60% 40%(10% each)