Vroom short presentation

Post on 08-Apr-2016

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Document containing the clue for the Shazamable question during the Skynet Road Trip on April 2nd, 2015.

transcript

Vroom.be Skynet Advertising

94% of consumers use the Web to research automobiles — perhaps the most profound car buying trend of the past 10 years. Source: Cap Gemini, “My Car, My Way”, Dec 2013

PREMIUM car website with high quality news and reviews

More than 50.000 visits / day* Part of the MEDIAHUIS group

(Het Nieuwsblad, De Standaard, GVA, Het Belang Van Limburg…)

*Source: CIM, Q4 2014

Everything you need to know about new and second hand cars…

With contents ranging from car news, road test to second hand cars

Car news Road tests

New car prices Second-hand cars

Source: CIM – monthly averages 2014

Reaching a mass audience: 5 millions Page Views per month 2 millions Visits per month 400.000 addresses for a daily emailing

A male audience but also MALE and UPSCALE…

AGE GENDER/LANGUAGE

12 – 34 40%

35 – 54 44%

> 55 16%

70,8%

29,2%

51,4%

48,6%

Source: CIM metrics – Q1 2012

65% SC 1-4

SOCIAL CLASS

71% MALE

77,7% 18-54

Vroom.be is… Qualitative content

Mass audience

400.000 contacts available by email

Traditional & impact formats

Responsive site

Talk to us & contact us 02/202 46 78 sales@team.skynet.be

www.skynetadvertising.be facebook.com/ proximusskynetadvertising @skynet_regie