Post on 19-Jul-2015
transcript
Walk, Don’t Wait.
Walk About will
encourage public transport users
to beat the bus
and walk to the next stop,
rather than waiting.
Why Walk About?
Exploits commuting
"dead time"
Addresses a mass
market
Reduces barriers to
walking
User Journey 1: Flora
Flora is a commuter in London.
Age: 32
Occupation:
Works full-time, is single and social and
an inactive gym member.
Home-life:
Busy with many after-work activities
1. Flora struggles to fit exercise into her busy lifestyle.
2. Flora sees a Walk About ad whilst on the bus to work.
3. She downloads the app while on the bus.
Walk About
4. She starts the application and sets her pace
5. On her way home she arrives at the bus stop and selects her location.
6. She sees she has plenty of time to walk and sets off confidently.
7. She arrives in time for her usual bus.
8. She can view her weekly progress.
User Journey 2: Margaret
Margaret is looking forward to
retiring in a few years time.
Age: 61
Occupation: Works part-time
Home-life: Keen to stay healthy
and active
1. Margaret attends a Wellbeing Club once a week
2. She searches on Google Play and downloads the Walk About app.
3. She sets her motivation and goals.
4. She adds in her office address as a new destination.
5. Next morning she selects maximum walking and chooses her route.
6. At the end of the journey she gets positive feedback.
7. The app shows her nearby additional walking opportunities.
How does it work?
Uniquely brings together:
Real time
transport
information
Journey
planning
Local
activity
suggestions
Motivations
and
triggers
Who is it for?
Public transport commuters
Tool for intermediaries who
are promoting walking
People wanting to be more
active
Market Size = 1 million
At 1% usage 10,000 members
1 million kilometres extra walking
per year
And that’s only in London!
Impact for Individual
Increase daily walking
Option to log calories burnt
Locate nearby additional health and wellbeing activities
Track time and distance walked
Self-reflection on motivations for walking
Productive use of dead time
Impact for Population
Increase walking across broad
range of the population
Reduced levels of current & future obesity,
plus associated medical conditions
Share health and wellbeing
opportunities
Improved physical and mental health
Tackle physical inactivity
Our Phase 2 Proposal
Phase 1 Phase 2
App Mock Up
Feasibility
Research
User Engagement
Partnership
Commercial
Opportunities
Continued User Engagement
iOS & Android Apps
Programme Materials
Interest Group and Network
of Intermediaries
Local Health and Wellbeing
Information
Pursue Commercial
Opportunities
Walk About Structure
Walk About
Data
National
Rail
Enquiries
Walk About
Interest
Group
ALISS
Users
iOS App Android
App
Programme
Materials
Transport
for
London
Local
Health
&Wellbeing
Activities
Walking
Intermediaries
Commercialisation of Walk About
Corporate Social
Responsibility
Plus, additional
opportunities
identified via Interest
Group and networks
Health and
Wellbeing Promoters
Site Based Mobility
Plans
Beyond Phase 2
• Expand into a range of cities in UK and internationally to target
with current functions of Walk
About
• Utilise Interest Group and
networks to identify future
developments
• Feed Walk About data back to sponsors and Interest Group
Why should SBRI and DH fund?
Creation of walking data set
Tool to implement walking recommendations in
NICE Guidelines, producing long-term savings
Database of motivations for walking
and local wellbeing assets
Roadmap includes versions designed for
more clinical GP/consultant use
Support for an ‘unconventional’ business
model as apps need to be free to compete
The Team
Project
Management
App design,
testing and
maintenance
Behaviour
change lead Server
support and
maintenance
Engagement
with
intermediaries
Collect local
wellbeing
information
ALISS platform
utilised for Walk
About
Access to
health networks
ANDY
HYDE
Why Walk About?
Exploits commuting
"dead time"
Addresses a mass
market
Reduces barriers to
walking
RESERVE SLIDES
12 Month Plan
6 Months 3 Months 9 Months 12 Months Start
Android
Final
Android
Beta
iOS Final iOS Beta
Three
Business
Campaigns
Interest Group
Development
Note 1
Interest Group
Development
Note 2
Three Info
Workshops
Programme
Materials
Launch
Reporting
Routes to Market
Via Sponsor-led
advertising
Via Employers Via GP referral
Via Walking
Intermediaries
On the Apple App
Store & Google Play
Milestones
Milestones Completion Date Cost to Deliver
1 Initial Beta for iOS complete End- Week 8 £40,000
2 Interest Group Development Note 1 End- Week 11 £8,000
3 Final iOS app complete End- Week 17 £22,000
4 Interest Group Development Note 2 End- Week 24 £5,000
5 Initial Beta for Android complete End- Week 26 £20,000
6 Facilitation of three Local Health and
Wellbeing Workshops End- Week 28 £28,000
7 Final Android app complete End-Week 30 £13,560
8 Programme Materials Complete End-Week 31 £18,900
9 Completion of three Business
Campaigns End- Week 33 £25,000
10 Walk About Launch End-Week 46 £0
11 Final Reporting End-Week 50 £2,000
Work Packages
Work Package Cost
1 iOS App Design and Development £62,000
2 Android App Design and Development £33,560
3 Technical Support and Maintenance £16,000
4 Business and Strategic Development £25,000
5 Walk About Interest Group £29,000
6 Local Health & Wellbeing Information £28,000
7 Programme Materials £18,900
8 Launch £0
9 Project Management £8,300
TOTAL £220,760
Cost Summaries
Contractor and Sub-
Contractors Cost
MMM Group £49,200
Curvor £101,760
ALISS £8,000
Andy Hyde £21,000
Designer(s) £10,000
Collect Publish
Growing set of
local open data
Walks
Groups
Parks
Views
Classes
Gardens
Cycling
Dancing
Manage
Activities near to you
“Walking is reported to be the
most common...recreational
and sporting activity
undertaken by adults in Britain
...
As a result, it is the most likely
way all adults can achieve the
recommended levels of
physical activity”
Interest Group
Intermediaries
Advise on local needs
Using Walk About to support increasing activity
Providing local knowledge
Provide commercial links Advise on future app
development Make links with public health policy
Travel organisations Intermediaries App developers Public health Sponsors
Big data Design
Weight management groups General Practitioners
Workplace wellbeing groups
Community development Health and Wellbeing orgs
Local Authorities Walking Groups
Active Travel
NHS
Network
User Engagement