PrivateRetail Brands

Evolving big money maker’s

Distilling thedesign to itsbasic core. The challenge — how do we reduce print production costs by making the design simpler?

The Answer — the product line will share one common bag and illustration, while the principle display information will be contained in a colour-coded diecut sticker.

Design I Option A with fair tradelogo prominently featured.

Option B with fair tradefeatured on the back, tomake space for largerproduct information.

Design II Option A features abullseye diecut shape.

Option B features moreprominent product namewith fair trade info movedto the rear of pack.

Final The black ink base hasbeen dropped to revealthe bare metallic silversubstrate. While thecustom diecut stickerhas been refined to asleeker 3 colour shape,to better accommodatethe application & printing.

Bringing homethe Resto

Wrong box fora restaurantquality burger. The challenge — how do we maintain strong colour coding, while introducing appetite appeal? How do we bring homethe restaurant experience?

The Answer — redesign the banddevice to contain all the product info, leaving the remaining space for premium imagery.

Freezer Shelf Set Before:underwhelming

Design I A shelf blocking pack, featuring large colour coding & bbq recipe windows.

Design II Modern diner styling with an aggressive poster band, over a recipe sneak peak.

Design III An editorial layout with checkered colourblocking, ingredient story & appetite image.

Design IVA traditional wood pub plaque device over a kitchen prep scene with bright modern lighting, featuring lots of appetite appeal.

FinalDesigner • Art Director • Photo Director • Copy Writer

Freezer Shelf Set After:the new #1 seller at Walmart

Elevating thesausage

The old GV designSwitching to premium

The new Sam’s designFollowing the burgers

Cuttingthrough clutter

Simplifyingfrench fries

Initial ConceptThumbnails

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Design I

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Design II

Design III Thumbnail

FinalDesigner • Art Director • Photo Director • Copy Writer

Steve FeeneyCreative

Creative Direction

Design Strategy

Art DirectionCopy Writing

Custom TypographyPhoto Direction

Digital Illustration

Graphic Design

stevefcreative@gmail.com