#WANTEDNESS « I want you to want me »: d’un consommateur loyal à une marque loyal"

Post on 22-Jan-2018

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transcript

WANTEDNESSA N E W A M B I T I O N F O R B R A N D S

`

WE WANT YOU

TO WANT US

OLD SCHOOL

I WANT YOU

TO WANT ME

WE INCREASINGLY SEEK THE

‘BEST’ BRANDS – AND MOBILE

HELPS US DO IT

‘B E S T ’ IS A

STA N D A RD

SET A C R OSS

C ATEGOR IES

61% MAKE MY L IFE EASIER

‘BRAND ME’

89% SHARE MY VALUES

79% CARE ABOUT ME

74% EXCEL IN SERVICE TO SET A NEW STANDARD

3/4 EXCEED

EXPECTATIONS

THE

PLAYBOOK

1: GET TO KNOW ME

…TAKE A

WALK IN

THEIR SHOES

2: DELIVER UTILTY AND VALUE TO ME

3. BE ORIGINAL AND TRUE TO YOUR VALUES

WWW.WANTEDNESS.COM