Post on 17-Jan-2015
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A CALL TO CANCEL THE FIREWORKS AND DONATE THE MONEY TO THE QLD FLOODS
Forfeit or Play On?National Perspective
National Challenges
WA, Carnarvon FloodsDecember and January
NSW, Widespread Floods (North/North West/Mid West/Clarence Valley)Mid January
VIC, Widespread Floods (North West)Mid-January
WA, Perth Bush Fires (Waroona LGA))Mid-January
Stakeholder and Media ManagementChallenges
The national body...Does not produce all eventsDoes provide coordination between
states/territories Does not provide coordination between communitiesDoes provide national media commentTension• We couldn’t decide to cancel or proceed• Needed to comment in a timely way
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orks
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NADC’s Position
Needed to stop the groundswellLittle money to be saved by cancelingSuggesting to event organisers:• to collect donations• to appropriately reflect disasters in events
Needed to be compassionate and understanding
Really little chance of communicating this to all 780 local committees
Remaining Challenges
Couldn’t move without QLD position clear Needed agreement in position with states/territories Needed to address WA, NSW and VIC disasters too Needed confirmation of collectors at major events Legalities around collecting funds Working with partners ABC TV and Radio,
Commonwealth Bank and Woolworths Needed a central on-line donation portal
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LessonsSocial media has different rules• Easy to ‘like’ and move on• Fast turn around• Superficial not investigative• New for stakeholders
Be so well prepared that you have time/resources to respond
Need to have excellent communication in place in advance
Not
yet
fully
reso
lved