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Roo ReynoldsRoo ReynoldsMetaverse Evangelist, IBMMetaverse Evangelist, IBM

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Over the past few months, we have actively solicited input from you, the Second Life residents, on such design features as public spaces, guest rooms and exteriors – everything from color palette to space planning. After reviewing all of your comments, several changes to the overall design of aloft are a direct result from your feedback. Not only have these changes been applied to the virtual hotel, they will also be reflected in the “real-life” aloft hotels.

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aloft

“We developed Scion City to connect with the trendsetters. That's our target demographic - people who do things first. Trendsetters are instrumental in promoting brands.”

Adrian Si, Interactive Marketing Manager, Scion

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