Post on 23-Dec-2014
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WaterstoneSmart 3D Geospatial Software
July 2010
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US Air Force — 13 Bases / $5M Contract Award
• DOD needed to make more accurate environmental science, management and tactical decisions — faster
• Highly-interactive Smart 3D Geospatial Software increases speed of cognition and decision-making
• Waterstone was contracted to virtualize 13 USAF bases in 3D during wartime in order to operate and manage facilities more efficiently.
• Waterstone built its reputation solving complex environmental issues with advanced data-modeling
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US Air Force — 13 Bases / $5M Contract Award
USAF manages Environmental Risks withWaterstone's Smart 3D Geospatial Software
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US Air Force — 13 Bases / $5M Contract Award
• Smart 3D Geospatial Software accesses all GIS layers and global coverage real time:
Geology / Vegetation / Surface Water / Flora / Soils / Faults / Energy Resources / Groundwater / Weather / Fauna / Facilities & Roads / Utilities / Endangered Species / Contaminant Plumes / Land Ownership / Emergency Response
• Delivers private and public data at any scale
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US Air Force — 13 Bases / $5M Contract Award
USAF manages Environmental Impacts of its operations on adjacent offsite housing
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US Air Force — 13 Bases / $5M Contract Award
• All documents geo-referenced and available with a click
• Documents and decisions archived for perpetuity
• Contract and contractor management tools
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US Air Force — 13 Bases / $5M Contract Award
• Communication, social networking, collaboration
• Automated report preparation and schedule features
• Highest security features
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US Air Force — 13 Bases / $5M Contract Award
USAF manages Environmental Impacts with accurate, real time risk analysis
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US Air Force — 13 Bases / $5M Contract Award
Waterstone granted 5 software patents in 2010
Triple-layered software architecture designed and implemented
Patents and Smart 3D Geospatial Software owned by Waterstone
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Software ArchitectureTriple-Layered Smart Architecture
Smart Core Platform
Smart Tools
Smart Interface (GUI)
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Our Earth — The Most Natural User Interface
The world's data, real time information, media feeds, social networks, and user-generated content are ‘scraped then draped' onto commercial or custom globes leveraging the natural, intuitive, human… 'power of where.'
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Big Market OpportunitiesWhere Smart 3D Geospatial Software Makes Money
1. Energy, Environmental, Business Intel
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Big Market OpportunitiesWhere Smart 3D Geospatial Software Makes Money
1. Energy, Environmental, Business Intel
2. Commercial 3D Websites2.1.
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Big Market OpportunitiesWhere Smart 3D Geospatial Software Makes Money
1. Energy, Environmental, Business Intel
2. Commercial 3D Websites
3. Themed .com Playgrounds
2.1.
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1. Energy, Environmental, BI How Smart 3D Geospatial Software Makes Money
$75K - $1M /yr/clientCustom Software Solutions
Service Contracts
O&M Contracts
13 - 20% Net Profit
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1. Energy, Environmental, BI Markets
Environmental Protection
Renewable Energy
Clean Green Tech
Telecommunications
Transportation
Mining/Oil & Gas
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1. Energy, Environmental, BI On-Going Clients
Union Pacific Rail Road
Enviro Protection Agency
US Air Force
Global Cooperative Forum
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Union Pacific Rail Road
UPRR manages Environmental Risks with layered visualization
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Union Pacific Rail Road
UPRR manages Environmental Risks with operational impact assessments
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Union Pacific Rail Road
UPRR manages Environmental Risks with real-time ecological awareness
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Global Cooperative Forum
GCF/A-Sphere tracks global food shortageswith Waterstone's Smart 3D Geospatial Software
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1. Energy, Environmental, BI New Clients
Level 3
Tartoosh
Recovery.gov
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TelecommunicationsSmart 3D Tools layer video and data via a click on the landscape
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Recovery.govMaking Economic Recovery smarter at large and local scales by improving public accountability and transparency
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Commercial Investments BIShop international real estate markets virtually
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TransportationMonitor live traffic and weather conditions, emergency routes, major corridors, and alternative roads
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1. Energy, Environmental, BI Renewable Energy Customer Needs
Ampt
GeoEnergi
Natural Capitalism Solutions
Green Advantage
Main Street Power
EEMAP
NESCO
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Ampt
An engineering manufacturing company that has developed optimization technology for photo voltaic systems monitoring of system performance.
“Our market has been large corporations and governments. We see a way to expand our market and gain a competitive edge by displaying our system function visually. We want to meet quickly to see how we change our current software coding to include a 3D user dashboard developed with Waterstone.”
NewClient
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GeoEnergi
Provides clean energy to local communities and companies by constructing small-scale micro utilities producing geothermal energy for heating and cooling, utilizing wind or solar resulting in a true zero-emission concept. by charging for the future energy used for a fixed term, typically 10 years.
"Our product has been extremely successful in Europe and we could introduce it in the US with a clear visual dashboard that shows our system operation on a virtual landscape. We have never seen a better way than Smart 3D to demonstrate our systems capabilities."
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Natural Capitalism Solutions
Educates senior decision-makers in small and large businesses, governments and civil society about the principles of sustainability, and then recovers that capital cost by charging for the future energy used for a fixed term, typically 10 years.
“The key words for us are ‘SUSTAINABILITY in 3D.’ We love your ability to show how communities work to create sustainable alternatives by visually presenting deep data about the business environment on the virtual globe. We see partnerships between Waterstone, Natural Capitalism Solutions and our non-profit funding sources.”
NewClient
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Natural Capitalism Solutions
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Smart Energy Management Tools help environmental assessment decision makers and stake holders
Energy Management Tool can be re-skinned for many renewable projects and industries
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Green Advantage
Developing a certification program for contractors involved in remodeling for energy efficiency to upgrade contractor skills and talents.
"Infrared fly-overs and other energy audits provide leads for us to sell to construction companies. If we could display this data on a visual platform and include training for the industry, we greatly enhance our entire business model.”
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Develops tools and training programs for energy audits of homes and small business.
“We can show big box retailers an intuitive easy way to sell to homeowners by displaying data from home energy audits on 3D virtual homes. We will provide an interactive visually exciting way to display this information and promote their products using kiosks in their stores. We will help them sell energy efficient products in a way that makes cost sense to their customers.”
EEMAP
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NESCO
Creates community energy plans for public entities and large private industry. Enables financing, provides technical design and project manages local vendors during construction.
“We need a way to clearly demonstrate energy plans for communities by showing data overlaid on the actual streets and buildings. This will enable decision-makers in government to better understand our audit tools, training programs and funding options.”
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Main Street Power
Provides funding and management for public sector and non-profit entities for sustainability through the deployment of solar energy. Management of engineering, procurement, construction, and power output for all its solar installations.
“The available technology is not visually intuitive and does not display energy system data on solar developments. We want a turnkey system that is a visual learning and educational tool for us to include in our proposals to schools and government. With your platform we can show mayors of cities, planners and budget departments a way to manage solar energy data with their own city on display. We think you could take enormous market share away from companies like Fat Spaniel, who want to charge us $250,000 for a flat user interface.”
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1. Energy, Environmental, BI 6 Month Funding Ask
$100K forSales and Marketing
Generates $1M new contracts1.
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2. Commercial 3D Websites How Smart 3D Geospatial Software Makes Money
$10K - $250K /yr/clientTemplate Software Solutions
Custom Upgrades
Sponsorship/Ad Revenue Share
Advertise on Landscape
20 - 40% Net Profit
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2. Commercial 3D Websites Markets
Sports
Charities
Travel
Real Estate
Healthcare
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2. Commercial 3D Websit3 Google Endorsement
“The best application of Google Earth we have ever seen.”
B. Polderman VP, Director of 3D modeling, Google Earth, 2010
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2. Commercial 3D Websites Google Partnership
Google Earth provides high- resolution satellite imagery and 3D modeling at no cost to Waterstone in a unique partnership.
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2. Commercial 3D Websites New Clients and Prospects
PGA Tour
Sports Illustrated
US Equestrian Federation
American Tennis Professionals
US Olympic Committee
Tour de France
Virgin
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PGA Tour
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Creates a rich and immersive golfing experience, a new way to advertise, and a 3D web interface for live events
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Sports Illustrated / Golf.com
Waterstone’s sports division – EarthgamZ – provides 3D fly-throughs of the Top 100 Golf Courses in the US
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US Equestrian Federation
USEF dynamically engages its memberswith Waterstone's Smart 3D Geospatial Software
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Tour de France
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Versus combines the power of place with racing passion using Waterstone's Smart 3D Geospatial Software
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Global CharitiesA site that personalizes smart global giving
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Real EstateSmart 3D landscapes reveal all real estate property datain context with key local information at your fingertips
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2010 Winter OlympicsSmart 3D is dramatically being there, connecting to people and place
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VirginVirgin makes the world's Extreme Festivals vivid with the reality of where and what it's about
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2. Commercial 3D Websites 6 Month Funding Ask
$100K forTemplate Development
Tools Development
Marketing Demos
Generates $1M in new business
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3. Themed .com Playgrounds How Smart 3D Geospatial Software Makes Money
$8M Avg Y4 Revenue
Advertising on the landscape
Licensing, revenue share
e-comm, merchandising
Sponsors
Subscriptions
Mobile Apps
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3. Themed .com Playgrounds
EarthgamZ.com global and local sports
EarthNews.com world and local news
CitiesIn3D.com global 3D marketplace
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EarthgamZ.comEarthgamZ is the first one-stop-shop web application to show information such as teams, players and events on a Smart 3D landscape.
This realization of Web 3.0 unites the most fundamental aspects of human behavior— geography (a sense of place), the need for social interaction, a passion and interest in a specific sport or team, and the excitement of purchasing around that passion.
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EarthgamZ.comBy combining a Smart 3D virtual globe with sports and a social network, EarthgamZ creates an immersive online experience of being as close as possible to being there live.
EarthgamZ displays and organizes public, personal, and live content, social networking, location-aware devices, and self posting of local teams and players — as well as relevant e-commerce for major sports activities on the Earth.
Viral trading cards and other games promote playful interaction and competition around the world.
EarthgamZ.com connects people to their passion of sports — through the power of place.
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EarthGamZ.com
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EarthNews.com is a next generation news network. EarthNews aggregates all of the worlds news, sports and entertainment on a Smart 3D virtual earth. The user navigates to news and stories by place — unlike any other news site.
EarthNews.com
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EarthNews.com
Top news is pinpointed on the globe enhanced by HD video, high resolution pictures and compelling text.
Global, national and local news populates on the globe based on the level of zoom.
Headline news is presented in its native format resulting in reduced production costs unlike competition.
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EarthNews.com
Content includes general world news, business, sports, arts, technology and environment etc.
The user can choose any news topic to create their own personal globe (e.g. sports, arts, travel pages).
Users can upload their own video and pics from live events on the ground without the distraction of traditional network commentary.
EarthNews will meet the social demands of all generations.
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CitiesIn3D.com
An revenue generating machine for Waterstone and for our customers, CitiesIn3D leverages the relationships of cities with the businesses in those cities to generate large viewership and income from a new way to advertise.
“This could be the greatest economic development tool I have ever seen. The Chamber would promote this site to all of our members and create advertising partnerships to fund it if we could brand it as a Chamber partnership with Waterstone” Susan Graf President Boulder Chamber of Commerce
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Zoom around any city on earth and learn all you need to know about any place in that city by clicking on WHAT YOU SEE:
• Real estate — including homes, buildings and neighborhoods in context with the surroundings (location, location location the motto of all realtors).
• Businesses — including descriptions, year founded, employment opportunities
• Sports venues, hiking trails, bike paths
CitiesIn3D.com
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CitiesIn3D.com
• Non profits, local governments, schools and universities
• Energy, sustainability, transportation, water and environmental impacts
• Health care facilities and services, retail, arts and entertainment
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Content rich city sites organized and displayed with deep data, news, user generated content, photography, video, social media, and 3D imagery all available with a click on any place.
CitiesIn3D.com
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3. Themed .com Playgrounds 6 Month Funding Ask
$100K for EarthNews.com
Website Launch
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Total 6 Month Funding Ask
$100KGenerates $1M Energy, Environ, BI Sales
$100KLaunch EarthNews.com
$100KCommercial Website and Marketing Tools completedGenerates $1M sales3.
1.2.
$ 300K for 1, 2, 3
$ 200K for Staff/OH
$ 500K Total
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Waterstone
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Place Matters