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TABLE OF CONTENTS
1.0 Executive Summary 1.
2.0 Background & Objectives 4.
2.1 Background 4.
2.2 Objectives 4.
2.3 Research Methodology 5.
2.4 Interviewing Breakdown 6.
3.0 2014 Findings 7.
3.1 Demographic Profile Trends 7.
3.2 Country of Origin 10.
3.3 Today’s visit to the Waterway 11.
3.3.1 Information Sources 11.
3.3.2 Purpose of Visit 14.
3.3.3 Activities Undertaken 14.
3.3.4 Association Membership 16.
3.3.5 Party Composition and Size 17.
3.3.6 Duration of Waterways Visit 18.
3.3.7 Rating of the Waterways 19.
3.3.8 Rating of Waterways Ireland Facilities 21.
3.3.9 Waterway Access and Sharing 23.
3.3.10 International Waterway Users 25.
3.3.11 Waterways Expenditure 27.
3.3.12 Waterways Ireland 28.
3.3.13 Equality 30.
4.0 Conclusions
Appendix
The Questionnaire
1.
1.0 Executive Summary
This survey was conducted with a sample of 1,247 recreational waterway
users in October and November 2014.
The 2014 fieldwork took place later in the season than in previous years (the
2014 project was awarded in the last days of August) and is likely to be a
contributing factor for some of the survey changes that have occurred since
the 2010 research.
Demographic Profile
The waterways continue to have widespread appeal with all ages and socio-
economic groupings represented within the 2014 research.
The gender profile of users has become more balanced since the benchmark
survey of 2004 when c. one third of users (32%) were female. This proportion
has increased in the intervening period to stand at just over 4 in 10 female
users (43%) currently.
However, the profile of users appears to be ageing over time. In 2004, one
third (34%) of waterway users was aged 50 years or older. This has risen by
ten percentage points over the past ten years to the point where over 2 in 5
waterway users (44%) are now aged 50+ years.
There is some fluctuation in the country of origin for waterway visitors over the
past two surveys (specifically fewer visitors from Germany from 7% to 1% in
2014) which may be attributed to the timing of the research.
The issue of timing is also likely to have affected overseas guests in their
motivations for visiting Ireland. In 2010, 4 in 10 international visitors (41%)
claimed to visit Ireland specifically to use the Waterways but this level has
reduced to just 1 in 6 (16%) in the current survey.
2.
Information Sources
For the most part, users are aware of the waterways as a consequence of
local knowledge – 45% live in the local area up from 33% in 2010. This
suggests a significant increase in usage by local populations over the past
four years.
Word of mouth from friends and/or relatives remains a key source of
waterways information, mentioned by 3 in 10 users (30%) in 2014 but
showing a decline since 2010 (39%).
Although all other possible information sources are mentioned at considerably
lower levels, Waterways Ireland social media (measured for the first time in
2014) were used by 1 in 14 respondents (7%) with Waterways Ireland website
the Lakelands website and the internet all showing a (possibly correlated)
decline in use.
Purpose of Waterway Visit
3 in 10 survey participants (30%) claim to be regular waterway users.
Although this continues to be the most widely mentioned purpose of visit, it is
at a level considerably lower than 2010 (40%) but may be accounted for, at
least in part, by the increase in local users (from 21% to 26%).
This change in user type (i.e. fewer regular waterway users and more local
users) combined with the survey timing is likely to contribute to the reduced
proportion who claim to use the waterways for recreational activities (from
52% to 37% currently) and the increase in those who claim to be habitual
users (enjoy coming here/visit regularly up from 2% to 14%).
These factors have in turn impacted the type of activity undertaken.
In 2014 we see increased numbers taking part in walking and attending an
event activities but a decrease in the numbers who were using the waterway
for angling and/or private cruiser/barge activities.
3.
Party Composition
The shifting pattern of user and activities undertaken may also explain the
increase in solo users over time – from 33% to 37% currently - and the length
of time spent on the Waterway - 70% spent a half day or less on the waterway
up significantly from the 56% recorded four years ago.
Rating of the Waterways
Happily, users continue to rate the waterways very highly (95% gave a
very/good rating) with some rating variations evident across the seven
navigations.
The rating of specific waterways facilities (such as mooring facilities, car
parking, playgrounds and so on) is also very positive, however, some
attention may need to be given to towpaths, accommodation along the
waterway and fresh water sources each of which was rated less highly in
2014 than in 2010.
Awareness of Waterways Ireland
The proportion of respondents who claim to be aware of Waterways Ireland
shows no real change since 2010 with three quarters (74%) of users recorded
as being aware of the organisation. However, there is increased awareness
of Waterways Ireland’s responsibilities.
The main sources of information for Waterways Ireland echo the more general
waterway information sources – local knowledge (27%) and world of mouth
(17%).
Equality
Give the proportion of users from the Republic of Ireland, Northern Ireland
and the UK (89%) it’s not surprising that English is the first language for the
vast majority (90%) of users.
One third (35%) of users have a caring responsibility and 1 in 25 (4%) have a
disability of some kind.
4.
2.0 Background & Objectives
2.1 Background
Waterways Ireland is a North/South Implementation body established under
the British Agreement in 1999.
Waterways Ireland is charged with the management, maintenance,
development and restoration of the inland navigable waterways for
recreational purposes. The seven navigations under the remit of Waterways
Ireland are:
The Barrow Navigation
The Erne System
The Grand Canal
The Lower Bann Navigation
The Royal Canal
The Shannon-Erne Waterway
The Shannon Navigation
2.2 Objectives
In 2004 and again in 2010, Waterways Ireland commissioned research to
obtain information on the demographic profile of waterway users, to gather
data on waterway products and to measure awareness of Waterways Ireland
as the management authority of the navigations.
In 2014 Waterways Ireland commissioned Amárach Research to update this
research, maintaining the previous objectives of:
Obtaining a demographic profile of waterway users
Measuring awareness of Waterways Ireland as the waterways
management authority
Obtaining a profile of waterways products used and to identify
emerging niche products
Measuring the market in terms of market share held by different
products
Providing comparisons with historical research data were
appropriate
5.
2.3 Research Methodology
The research was conducted face-to-face with a sample of 1,247 waterways
users, that is those using the waterway in any way for recreation or leisure
purposes.
The activities covered under the definition of recreation/leisure included:
Angling
Attending an event
Boating – boat trip
Boating – day boat
Boating – hire cruiser/barge
Boating – power boating
Boating – private cruiser/barge
Canoe Polo
Canoeing
Cycling
Jet Skiing
Rowing
Sailing
Sea plan
Triathlon (added in 2014)
Wakeboarding
Walking
Water skiing
Windsurfing
Interviewing was confined to users aged 16+ years and took place between
1st October and 31st November 2014 at twenty three sampling points across
the seven waterways.
Each survey participant completed a face-to-face questionnaire (finalised in
agreement with Waterways Ireland) which took 10 minutes on average to
administer and all interviews were undertaken by trained Amárach field
personnel.
6.
2.4 Interviewing Breakdown
The total number of interviews achieved on each navigation and at each
sampling point is illustrated below:
79
158
48
139
186
240
397
Barrow Erne Grand Canal Lower Bann Royal Canal Shannon Erne Shannon
2010 (216) (129) (152) (137) (188) (229) (574)
2010 2014
Barrow Navigation Athy Public Mooring, Kildare 78 18
Graiguenamanagh, Kilkenny 21 20
Carlow Town, Carlow 117 41
Erne System Round O and Bus Depot Moorings, Enniskillen, Fermanagh 63 115
Carrybridge, Fermanagh 25 16
Lusty Beg, Fermanagh 11 14
Castle Archdale, Fermanagh 30 13
Grand Canal Shannon Harbour, Offaly 126 12
Edenderry, Offaly 6 16
Grand Canal Basin, Dublin 20 20
Lower Bann Coleraine Marina, Derry 99 102
Drumaheglis, Antrim 14 9
NewFerry, Derry 24 28
Royal Canal Dublin Bridge – Green Bridge, Mullingar, Westmeath 125 119
Kilcock Harbour, Kildare 41 31
Spencer Dock Dublin City 22 36
Shannon Erne Waterway Leitrim Village, Leitrim 51 58
Keshcarrigan, Leitrim 92 112
Ballinamore, Leitrim 86 70
Shannon Navigation Waterways Ireland jetties, Limerick City 90 109
Dromineer, Tipperary 38 -
Athlone, Westmeath 179 52
Carrick-on-Shannon, Leitrim 267 222
Terryglass n/a 14
The breakdown of interviews achieved at each point within the seven waterways is as follows:
7.
3.0 2014 Findings
3.1 Demographic Profile Trends
Waterway users are a microcosm of the adult population in terms of gender,
age and occupation. Although the gender of users has become much more
balanced over the past ten years, the age profile of users has become older
over the same period.
There are some variations in the gender profile of each of the navigations
surveyed, with Barrow and Shannon users having the most male profiles.
3241 43
1 3 37 7 9 6 6 8
6859 57
1111 12
30 32 30
1 23
2226
29
62 61 61
5 4 1
3628
28
6 7 7
17 1819
2416 18
13 139
5866 63
Male
Female
16-24
25-34
35-49
50-64
65-74
75+
Married/ living as married
Single
Wid/Sep/ Divorced
RoI
NI
GBGermany
USAOther
Gender Age Marital Status Country of Origin
2010
(1,625)
%
2004
(1,449)
%
2014
(1,247)
%
2010
(1,614)
%
2004
(1,449)
%
2014
(1,239)
%
2010
(1,606)
%
2004
(1,449)
%
2014
(1,239)
%
2010
(1,625)
%
2004
(1,640)
%
2014
(1,247)
%
5763
51 5057
51 48
67
4337
48 5043
49 52
33
Male
Female
Grand Lower Royal Shannon
2014 Barrow Erne Canal Bann Canal Erne Shannon
(1,247) (79) (158) (48)* (139) (186) (240) (397)
% % % % % % % %
Waterway
*Caution small base
8.
In 2014, the Lower Bann and the Shannon exhibit the oldest user profiles
whilst the Barrow and Erne waterway users have the youngest age profiles.
The marital status of users in 2014 in very much in line with that of 2010 and
shows once again that those using the Barrow, Lower Bann and Royal Canal
are more likely than average to be single.
16-24 9 83 -
15 18
7 9
19 25
2322
2024
16 14
28
3238
33
16
28
3026
29
2722
30 33
23
28 34
129
139
145
16 14
3 - 17
1 2 4 4
Waterway
Grand Lower Royal Shannon
2014 Barrow Erne Canal Bann Canal Erne Shannon
(1,239) (79) (157) (46)* (138) (186) (238) (395)
% % % % % % % %
*Caution small base
25-34
35-49
50-64
65-74
75+
Married/ living as married
61 6066 65
58
48
65 65
30 33 2421 35
46
23 28
9 610
157 6
128
Waterway
Grand Lower Royal Shannon
2014 Barrow Erne Canal Bann Canal Erne Shannon
(1,239) (78) (157) (48)* (139) (182) (239) (396)
% % % % % % % %
*Caution small base
Single
Widowed/ separated/ divorced
9.
All manner of occupations can be found amongst waterway users though
there have been some changes in the degree to which these occupations are
represented on individual navigations.
In 2014, those using the Shannon Erne Waterway were most likely to be from
a professional background. Conversely, users of the Lower Bann and the
Royal Canal had the greatest proportion of semi/unskilled workers.
10.
3.2 Country of Origin
8 in 10 waterway users were from the island of Ireland, as was the case in
2010.
Overseas visitors came from a wide variety of countries within Europe, North
America and the Antipodes.
The Erne and the Shannon Erne had the largest proportion of international
visitors – 30% and 27% respectively – whilst the Shannon had the fewest
overseas users (9%).
North America
Canada 1%
USA 3%
Northern
Ireland 18%
Republic of
Ireland 63%Great Britain 7%
Rest of World 1%Australia 2%
New Zealand 1%
Europe
France 1%
Germany 1%
Italy 1%
Spain 1%
Austria *
Belgium *
Denmark *
Netherlands *
Portugal *
Sweden *
Luxembourg *
Finland *
Greece *
Norway *
11.
It is perhaps not surprising to see residents of the Republic of Ireland are
most likely to be users of the Barrow, Grand Canal, Royal Canal, Shannon
Erne and the Shannon i.e. waterways located within the twenty-six counties.
Correspondingly, Northern residents are most strongly represented on the
Erne and the Lower Bann – the waterways of Northern Ireland.
3.3 Today’s Visit to the Waterway
3.3.1 Information Sources
Almost half of users (45%) claim to know about the waterway as a
consequence of living locally to the amenity. This was previously recorded at
a level of 33% which suggests there may be greater engagement with the
waterway at a local level since the last survey was conducted.
The second most widely mentioned waterway information source was word of
mouth from friends/family members (30%), showing a decline of 9% since
2010.
Other information sources are used at more modest levels.
45%
30%
13%
10%
9%
7%
4%
4%
4%
3%
2%
2%
2%
1%
1%
1%
*
2010
(1,625)
Live in the Area
Friends/relatives/WOM
Waterways Ireland Website
Internet
Regular User
Waterways Ireland Social Media
Tourist Office
Newspaper/Magazine
Radio/TV
Leaflets/Posters
Cruise Hire Company
Tour guide
Tourist Guide Book
Lakelands Website
Waterways Ireland Office
Lock Keepers
Other
33
39
15
14
16
N/A
7
4
1
5
4
2
9
7
6
4
4
2014
(1,247)
Waterway
Barrow Erne
Grand
Canal
Lower
Bann
Royal
Canal
Shannon
Erne Shannon (79) (158) (48)* (139) (186) (240) (397)
% % % % % % %
34 33 40 50 71 39 43
37 42 27 27 17 32 30
9 4 8 4 3 13 25
14 17 4 13 3 3 13
11 8 10 10 3 13 10
8 3 8 1 - 5 15
- 6 2 6 2 9 3
5 4 4 6 4 1 4
4 4 - 7 5 1 4
- 8 4 6 3 1 2
- 1 2 1 - 1 4
- 4 - 4 1 3 2
- 5 - 8 1 * 2
1 2 2 3 1 - 2
1 1 2 - - 4 1
- 1 4 - - 1 *
1 - - 1 - * **Caution small base
12.
Waterways Ireland Social Media was - included for the first time in 2014 – was
mentioned by as many as 1 in 14 (7%) who claimed to find out about the
waterways through this channel.
It is interesting to see the more traditional web based information sources
(Waterway Ireland website, the Lakelands website and the Internet generally)
are now being used by fewer waterway users.
In 2014, Waterway Users were asked a number of new media questions to
assess their access to technology and media consumption.
Two thirds (65%) of users claim to use the Internet and 4 in 10 (39%) claim to
use social media on a daily basis. A similar proportion of 4 in 10 (37%)
claimed not to use social media at all and this incidence was twice this level
amongst the 50+ age cohort (64%).
Smartphones, laptops, email and Facebook are accessible to a large
proportion of waterway users with just 1 in 8 (13%) claiming not to use any of
the listed technologies and rising to twice this level (27%) amongst the over
50’s.
13.
Given the widespread use of the Internet, it is no surprise to see that websites
are most widely used to obtain information on leisure activities. However,
mainstream media (newspapers, TV and radio) are widely used by the over
50’s (who account for 44% of waterway users).
User Age
U34 35-49 50+
(346) (347) (546)
% % %
71 68 41
25 39 53
29 37 41
25 31 42
16 17 19
19 9 8
13 13 8
7 2 3
1 1 1
57
41
37
34
18
11
11
4
1
Total
(1,247)
Websites (general/unspecified)
Newspapers
TV
Radio
Magazines
Newsletters/Update from clubs
Website of event organiser
Friends/family/WOM
Other
14.
3.3.2 Purpose of Visit
The main motivation to using the waterway is to take part in a recreational
activity (37%) but this incidence shows a considerable decline since the last
study (52%).
This decline may be a factor of the increased use by those living locally (up
from 21% to 26%) in combination with the timing of the 2014 research (late in
the boating season).
As was reported previously, the Barrow, the Lower Bann and the Royal Canal
are most likely to be used for recreational activities.
3.3.3 Activities Undertaken
Walking is the most widely undertaken activity on the waterways and shows
increased participation by users between 2010 and 2014 (from 62% to 67%).
It’s difficult to ascertain if this increase is due to the changes witnessed in the
user profile (more local users) or the survey timing (lower participation in
water based activities) or a reflection of the increased participation in physical
activity as observed by the Irish Sports Council in their 2013 Sports Monitor
Report.
15.
It is evident that some waterways are particularly suited to specific activities
and account for higher than average participation i.e. angling, canoeing and
rowing on the Barrow, walking, cycling and jogging on the Royal Canal.
The frequency of taking part in the most widely pursued activities varies
considerably. Participation in walking and private cruiser/barge pursuits is
most frequent – an average of 97 and 91 days per year respectively
equivalent to participation every 3 to 4 days.
Cycling and angling activities are undertaken roughly once a week based on
the average of 76 and 55 days respectively over the course of a year.
67%
7%
7%
6%
6%
5%
4%
4%
2%
2%
2%
1%
1%
1%
1%
1%
Waterway
Barrow Erne
Grand
Canal
Lower
Bann
Royal
Canal
Shannon
Erne Shannon (79) (158) (48)* (139) (186) (240) (397)
% % % % % % %
54 69 75 69 78 61 67
14 6 4 4 5 5 10
- - 13 - 1 10 14
6 6 - 3 - 4 11
9 8 15 6 14 1 4
1 4 - - 1 1 13
- 1 10 2 - 10 5
18 1 2 3 2 7 2
1 - - 1 - 4 3
- 1 - - - 8 *
6 4 - 2 - 1 1
1 - - 1 1 * 1
- - - - 1 * 2
1 - - - 1 1 1
1 - - 2 2 * -
- - - - 8 * 1
2010
(1,625)
Walking
Angling
Boat Trip
Private Cruiser/Barge
Cycling
Attending an event
Day Boat
Canoeing
Hire Cruiser/Barge
Picnic
Rowing
Jet Skiing
Sailing
Power Boating
Water Skiing
Running/Jogging
62
11
5
15
4
1
5
2
8
5
4
1
1
1
1
N/A
2014
(1,247)
*Caution small base
16.
3.3.4 Association Membership
One in ten (11%) waterway users is a member of a related association with
membership of the IWAI (Inland Waterways Association of Ireland) most
prevalent. This represents a modest decrease since the 2010 survey and
could be correlated to the reduced participation in private cruiser/barge
activities in 2014.
Association membership is highest amongst users of the Erne and Shannon
Erne waterways.
Very
Experienced
New to
Activity Usage
% % Avg. No. Days
Walking 63 1 97
Angling 73 - 55
Boat Trip 28 16 15
Private Cruiser/Barge 79 - 91
Cycling 69 1 76
Attending an event 25 8 12
Day Boat 16 43 20
Canoeing 35 - 35
*Activities less than 2% or
not applicable not shown
17.
3.3.5 Party Composition and Size
Approaching 4 in 10 users (37%) were alone at the time of interview, a decline
of 4% over the past four years. This increase in solo users has resulted in a
reduction in the proportion using the waterways with friends/family but there is
a marginal uplift in those using the waterway as part of a club/group (now at
2%).
The party composition encountered on the individual waterways reflects the
nature of activities undertaken at each location. The Barrow - most likely to
be used for angling/canoeing/rowing - was more likely than average to be
comprised of those visiting with friends or as part of a club/group and has
largest party size, an average 4.04 persons.
Similarly, the Royal Canal, which was most widely used for individual pursuits
(cycling, walking, jogging) was most likely to have solo users and,
correspondingly, has one of the lowest group sizes (see overleaf).
18.
3.3.6 Duration of Waterways Visit
7 in 10 (70%) users spent, or intended to spend, less than half a day on the
waterway. This shows a considerable increase since the 2010 survey when 4
in 10 users (41%) claimed they would be on the waterway for 1 or more days.
The chart above shows that the time spent on each waterway varies from
location to location but the majority of visits that took place in October –
November 2014 did take last longer than a day.
Waterway
2014 Barrow Erne
Grand
Canal
Lower
Bann
Royal
Canal
Shannon
Erne Shannon
(781) (57)* (123) (28)* (73)* (79) (179)* (242)*
% % % % % % % %
2 46 44 46 61 45 51 44 45
3 15 18 24 7 18 28 8 12
4 16 11 18 32 18 14 22 10
5 4 2 7 - 4 1 5 3
6-10 5 4 3 - 11 1 6 6
11-20 2 11 - - - - 5 1
21+ * - - - - 1 1 *
Not Stated 11 12 2 - 4 4 9 23
Mean Score 3.47 4.04 2.98 2.71 3.21 3.00 4.02 3.54
*Caution small base
56
11
7
8
3
8
4
2
70%
15%
3%
3%
*
2%
1%
6%
Half day or less
1 day
2 days
3-4 days
5-6 days
One week
More than 1 week
Not stated
Waterway
Barrow Erne
Grand
Canal
Lower
Bann
Royal
Canal
Shannon
Erne Shannon
(79) (158) (48)* (139) (186) (240) (397)
% % % % % % %
82 68 65 61 91 77 57
10 23 6 25 3 11 18
- 3 13 4 - 4 4
3 1 - 7 - 3 6
- - - - - * 1
- 1 2 - - 3 3
- 1 2 1 - 1 2
5 4 13 1 6 * 10
2010
(1,625)
2014
(1,247)
*Caution small base
19.
3.3.7 Rating of the Waterways
The waterways continue to be very positively rated in 2014 with 95% of users
giving a score ‘Very good’ or ‘Good’ and this positive perception is apparent
across most of the waterways.
Although negative ratings are very modest, specific navigations that may
benefit from short or medium term improvements are the Barrow and the
Royal Canal (two navigations that have above average usage for key
activities).
Overall, the waterways are appreciated for the activities they facilitate. It is
evident that the activity experience in combination with the characteristics of
individual waterways contributed to the ratings achieved in each case.
For example, the Barrow and the Lower Bann are more likely to be positively
rated because they are believed to be well maintained. The Royal Canal and
the Shannon Erne waterways were more likely be given a higher score on the
basis of the relaxed and peaceful ambiance they offer.
*Caution small base
65 62
72
40
68
5966 66
30 37 16
42
2437
3329
3-
3 13
54
131 -
44 1
1 -11
-
4 - 1- -
-1 1 1 2 1- -
1
Very Good
Shannon
(397)
%
Shannon
Erne
(240)
%
Royal
Canal
(186)
%
Lower
Bann
(139)
%
Grand
Canal
(48)*
%
Erne
(158)
%
Barrow
(79)
%
2014
(1,247)
%
Good
FairPoor
Very PoorDon’t know/no reply
20.
The reasons which underpin these positive ratings may provide Waterways
Ireland with the opportunity to target specific markets or tourism sectors for
individual waterways.
Although the proportion of users giving a negative waterway rating is very
modest, the concerns of this cohort provide focus for future resource
allocation and improvements.
Suggested improvements included the installation of (more) seating/picnic
tables/exercise equipment, improved security (during peak demand times and
at night).
It was generally felt amongst this group of users that there wasn’t enough
happening on the waterways at the time of interview and there is scope to
improve the range of available services during the winter months.
13
n/a
24
19
6
9
2
34
14
n/a
2
2
n/a
25%
17%
17%
15%
11%
7%
7%
6%
6%
4%
3%
6%
4%
Waterway
Barrow Erne
Grand
Canal
Lower
Bann
Royal
Canal
Shannon
Erne Shannon
(78) (139) (39)* (128) (178) (237) (376)
% % % % % % %
29 27 3 44 33 12 24
14 24 3 19 16 5 24
17 17 10 13 29 12 16
8 6 10 3 25 28 12
18 11 8 16 8 8 10
- 2 - 2 - 17 10
5 1 18 3 10 16 4
14 9 - 5 7 8 3
8 3 13 7 3 * 10
5 16 - 3 1 4 2
5 6 - 5 1 4 1
5 4 5 5 6 12 4
3 6 3 9 3 2 2
*Responses less than 1% not shown
2010
(1,275)
2014
(1,175)
Activities one can do
Good place to visit
Natural environment
Relaxation/peacefulness
Well kept/maintained
Good weather
Not too crowded
Enjoyed it/good day out
Good facilities
Good for kids/family
Live nearby/convenient
Other
Any negative comment
*Caution small base
21.
3.3.8 Rating of Waterways Ireland Facilities
When asked to rate specific waterway facilities on a five point scale, most of
the areas evaluated were given a ‘Very good’ or ‘Good’ rating maintaining - or
in many cases exceeding - the ratings achieved in 2010.
A small number of facilities secured a lower positive rating and indicate room
for improvement in relation to Tow Paths, Accommodation on the Waterway
and Fresh Water Sources
22.
Given the widespread positivity towards the waterways and waterway
facilities, it is perhaps not surprising to see that one third of users (34%) felt
the waterway did not need any improvements.
Suggested improvements are mentioned at very modest levels and are quite
wide-ranging, providing Waterways Ireland with an array of investment and
development opportunities.
*Responses less than 3% not shown
34%
5%
5%
5%
5%
5%
4%
4%
3%
10%
23%
2010
(1,625)
None/Fine as it is
More bins/clean up litter
More seating/picnic tables
More/better pathways/walkways/towpaths
More/better shops/coffee shops
More/better toilets
Improved security/lighting
More facilities for kids/young people
More/better signage
Other
Don’t know
40
9
6
3
3
5
6
N/A
4
N/A
N/A
2014
(1,247)
23.
One in four users (23%) were unable to suggest any potential waterway
enhancements and this level was highest amongst overseas visitors (44%).
3.3.9 Waterway Access and Sharing
A modest 2% of waterway users experienced a problem access the waterway,
in keeping with the 2010 findings and this incidence shows little variation
across the seven navigations.
98 97 99 96 99 100 97 97
2 3 1 41 -
3 3
Waterway
*Caution small base
Shannon
(397)
%
Shannon
Erne
(240)
%
Royal
Canal
(186)
%
Lower
Bann
(139)
%
Grand
Canal
(48)*
%
Erne
(158)
%
Barrow
(79)
%
2014
(1,247)
%
24.
Despite being a problem for a minority of users, those who did experience a
problem cited a range of issues from loose dogs to landscape maintenance.
Whilst for others, their own lack of experience was the cause of the problem –
‘Had a problem getting started – don’t know the rules here’, ‘We all set off
together – someone should have waited for a bit – our own fault’.
Improved signage and pamphlets indicating right of way and/or priority traffic
may help minimise confusion amongst novice users if this is not already
available.
A similarly modest proportion of users experienced difficulty sharing the
waterways generally and across individual waterways.
The nature of sharing problems experienced – albeit based on a handful of
users - were likely to relate to possible improvements (better parking,
somewhere to buy a drink/coffee, more walking routes) though the issue of
speeding boats was a recurring theme.
613
1 2-
2 2
16
9287
98 98 100 98 95
81
2-
1- - 1 3 3
Waterway
*Caution small base
Shannon
(397)
%
Shannon
Erne
(240)
%
Royal
Canal
(186)
%
Lower
Bann
(139)
%
Grand
Canal
(48)*
%
Erne
(158)
%
Barrow
(79)
%
2014
(1,247)
%
Yes
No
Don’t know
25.
3.3.10 International Waterway Users
Just one in six international visitors (16%) claimed to travel to Ireland
specifically to use the waterways. This is considerably lower than was the
case in 2010 when 4 in 10 (41%) overseas visitors were in the country as a
waterway tourist. This decrease is believed to be a direct effect of the
fieldwork timing in 2014.
Interestingly, the further the visitor has travelled to Ireland, the less likely they
are to be visiting the country specifically to use the waterway and this may
provide Waterways Ireland with an opportunity to promote the waterways as a
holiday destination outside of Europe.
In 2010 the research showed that 8 in 10 foreign visitors (79%) would return
to Ireland as a result of their waterway experience. This has halved to 38% in
2014 and is likely to be correlated to the lower incidence of visiting Ireland
specifically to use the waterways.
1120
413
73 58
80
81
1622
16
6
Visiting From …
*Caution Small Base Size
2014
(236)
%
Britain
(83)
%
Europe
(69)*
%
USA
(32)*
%
Yes
No
Don’t know
26.
Whilst the chart above suggests that some waterways are more effective than
others in encouraging a return to Ireland, these findings should be treated with
some caution due to the very small base sizes.
The most recent survey shows international users to be visiting Ireland for a
shorter period although with the majority (68%) having a trip duration of 1
week or longer.
Not surprisingly, those who have travelled the furthest, stay the longest when
visiting Ireland.
38
28
38
5
52
7
40
74
33
33 17 80
22
14
52
1818
33
17
15
13
79
2
-
116
29
-13
- 6 9
Grand Lower Royal Shannon
2014 Barrow Erne Canal Bann Canal Erne Shannon
(236) (18)* (48)* (20)* (23)* (28)* (65) (34)*
% % % % % % % %
Waterway
*Caution Small Base Size
Yes
No
No reply
Maybe
27.
3.3.11 Waterways Expenditure
Waterway users were asked a series of expenditure questions to assess how
much was spent over the course of the boating season as well as the amount
of money spent on fuel, accommodation, food, drink and shopping during their
visit.
In 2010, 16% of users had purchased equipment spending an average of
€1,732. The incidence of purchase was much lower in 2014 when just 10% of
users bought equipment of any kind and the average amount spent was
somewhat lower, €1,478 on average.
It is likely that this decline in the incidence of purchase and amount spent is
linked back to the shift in activities undertaken on the waterway (i.e. fewer
users taking part in private cruiser/barge related activities from 15% to 6%
currently), which is in turn linked to the timing of the research in 2014.
Similarly, the decreased use of hire cruisers/barges (from 8% to 2%) has
affected the average spend on boat hire which has reduced from €764 to
€210 currently.
When we compare the average expenditure on items purchased during the
waterways visit, we can see again there is a reduction in the amount spent on
accommodation, food, drinks and non-food shopping which may be linked to
the amount of time spent on the waterway (70% spent half a day or less).
Average spend provided is based on those who provided a response for each category.
Total Average Spend
(Per Group)
2010 2014
Equipment Purchase €1,732 €1,478
Boat Hire €764 €210
Boating season defined as March 2014 to time of interview.
28.
Expenditure on food shopping and other items has remained relatively stable
with fuel spend showing the only increase over time (reflecting the wider
economic reality of increased fuel prices between 2010 and 2014).
3.3.12 Waterways Ireland
There is no significant change in awareness of Waterways Ireland with three
quarters of users (74%) claiming to be aware of the organisation.
*Average spend provided is based on those who provided a response for each category.
Total Average Spend
(Per Group)
2010 2014
Fuel €44 €55
Accommodation €392 €207
Food €191 €81
Drinks €79 €42
Shopping (Food) €105 €96
Shopping (Non-Food) €132 €51
Other €81 €80
29.
Awareness levels are lower than average amongst women (32%) and the
youngest age cohort (16 – 24’s). There is also fluctuation in awareness levels
across the waterways with users of the Lower Bann and Erne systems least
likely to be aware of Waterways Ireland.
As was the case with information sources for the waterways generally, users
are aware of Waterways Ireland either because they live/work in the area or
through word of mouth from family and friends.
The internet and word of mouth are the top sources of information for
overseas visitors who are aware of Waterways Ireland.
Although there is no change to the incidence of being aware of Waterways
Ireland, there is greater awareness of the activities and responsibilities of the
organisation – particularly in terms of maintenance and event organisation.
Country of Origin
Total
Republic
Of Ireland
Northern
Ireland Other
(919) (685) (135) (99)
% % % %
Local knowledge 27 28 33 10
Friends/family/WOM 17 15 19 26
Internet 12 9 13 30
Signs 10 12 1 3
Regular user 9 9 10 10
Newspaper 6 7 6 1
TV 6 7 1 1
Radio 6 7 1 -
Waterways Ireland vans/staff 5 6 1 1
Tourist office 3 2 1 11
*Responses less than 3% not shown
40%
41%
35%
20%
6%
9%
22%
2%
2010
(1,625)
Aware of
Waterways Ireland
(919)
2014
(1,247)
65%
48%
48%
21%
22%
15%
2%
4%
Maintain the waterways
Manage the waterways
Develop the waterways
Marketing
Event organisation
Restoration
Other
Don’t know
55%
42%
40%
18%
17%
13%
15%
1%
30.
3.3.13 Equality
The first language of users reflects the nationality of those encountered on the
waterways in 2014 with English used almost universally and showing no
change over the past ten years.
English is most widely used on the Lower Bann, a waterways that has one of
the lowest representations of overseas visitors in 2014.
For the most part, those visiting the waterways are in a family situation with no
caring responsibilities (65%) with the balance largely caring for children
(32%).
8681
91
77
96
8591
81
26
1
6
1
1
2
1
2 33
4
-
2
3
1
1 11
-
-
-
1
1
10 9 613
312
3
16
Grand Lower Royal Shannon
2014 Barrow Erne Canal Bann Canal Erne Shannon
(1,247) (79) (158) (48)* (139) (186) (240) (397)
% % % % % % % %
Waterway
Other languages
include Spanish, Polish,
Italian and Russian
English
GermanFrench
IrishOther
31.
Despite the increasingly older profile, a consistent 1 in 25 users claim to have
a long term physical or mental impairment.
4%
96%
2010
(1,625)
4%
96%
4%
96%
2004
(1,640)
2014
(1,247)
Yes Yes Yes
NoNoNo
32.
4.0 Conclusions
The 2014 findings present a very positive picture for Waterways Ireland:
The waterways generally and the specific facilities delivered by
Waterways Ireland continue to be very highly rated.
Awareness of Waterways Ireland is high and there is increased
awareness of the organisations key responsibilities.
There are few difficulties encountered when accessing/sharing the
waterways
However, the timing of the research is likely to have impacted how the
waterways are experienced by users:
Lower participation in core waterway activities (angling, private
cruiser/barge, hire cruiser/barge)
Increased use of the waterways for walking and attending an event
More solo use of the waterways (37% visiting alone)
Waterways are being used for shorter periods (70% used for half a day
or less)
Reduced boating/equipment expenditure
Reduced spend on visit related items (food, drink, accommodation,
non-food shopping)
Any proposed changes to the waterways infrastructure need to take into
account:
The changing profile of users (more female, older)
The unique features of individual navigations (including the
activities undertaken)
The year round availability/quality of facilities (coffee shops, walking
routes etc.)
Similarly, events and communications activities should be cognisant of:
The user profile (more female, older)
Out of season activities/events
33.
Targeted use of media channels (social media vs traditional
information sources)
Novice boat users (speeding, signage, enforcement etc.)
The waterways are a treasured resource which users benefit from on a
number of levels – the physical benefits of engaging in physical activity,
the camaraderie generated by group pursuits, the calming/soothing effect
of water and access to a natural environment.
Waterways Ireland performs strongly in its management role and keeping
pace with the evolving use of the waterways will ensure continued success
in this arena.
34.
Amárach Research, 11 Kingswood Business Centre, Kingswood Road, Citywest Business Campus, Dublin 24
APPENDIX
35.
Waterway Users
Final Questionnaire 1st October 2014
Good morning/afternoon/evening. I am ____________ from Amárach Research, the independent market research agency. We are carrying out a short survey amongst Waterway Users that will take about ten minutes to complete.
ASK ALL AGED 16+ YEARS T1 INTERVIEW START TIME (USE 24 HOUR CLOCK e.g. 2pm = 1400 Q1 What activity or activities you have taken part in today or will you take part in as part of today’s visit
to the waterway? CODE ALL THAT APPLY. REFER TO YOUR INTERVIEWER INSTRUCTIONS FOR BOATING DEFINITIONS.
ASK FOR EACH ACTIVITY MENTIONED AT Q1 SHOWCARD Q2 And how experienced are you in <activity coded at Q1>, would you say you are…..? REPEAT FOR
EACH ACTIVITY. SINGLE CODE. Q3 And how many days do you spend on the waterways doing this activity per year? RECORD
NUMBER OF DAYS FOR EACH ACTIVITY AT Q1. IF LESS THAN 1 DAY, RECORD AS 998. IF THE RESPONDENT IS UNSURE, PROBE FOR BEST ESTIMATE.
Q1
Q2 Experience
Q3 Days Per Year
Very Experienced Experienced
Little Experience
New to activity e.g.005
Angling ………………………….… 1 1 2 3 4
Attending an event……………….. 2 1 2 3 4
Boating - Boat Trip………………. 3 1 2 3 4
Boating - Day Boat………………. 4 1 2 3 4
Boating - Hire cruiser/barge……. 5 1 2 3 4
Boating - Power boating .............. 6 1 2 3 4
Boating - Private Cruiser/Barge… 7 1 2 3 4
Canoe Polo……………………….. 8 1 2 3 4
Canoeing …………………………. 9 1 2 3 4
Cycling…………………………….. 10 1 2 3 4
Jet Skiing...................................... 11 1 2 3 4
Rowing ......................................... 12 1 2 3 4
Sailing .......................................... 13 1 2 3 4
Sea Plane .................................... 14 1 2 3 4
Triathlon 15 1 2 3 4
Wakeboarding ............................. 16 1 2 3 4
Walking ........................................ 17 1 2 3 4
Water Skiing ................................ 18 1 2 3 4
Windsurfing .................................. 19 1 2 3 4
Other 1 (specify_____________) 20 1 2 3 4
Other 2 (specify_____________) 21 1 2 3 4
Other 3 (specify_____________) 22 1 2 3 4
36.
ASK ALL Q3a Are you a member of any of the following associations? READ OUT. MULTICODING ALLOWED
IWAI/Inland Waterways Association of Ireland .................................................................. 1 HBA/Heritage Boat Association ......................................................................................... 2 RCAG/Royal Canal Amenity Group ................................................................................... 3 Other (Please specify_______________________) ......................................................... 4 None of these (Do not read out) ....................................................................................... 5
Q3b How many individual trips or visits have you made to the waterways in the last 12 months?
RECORD NUMBER OF VISITS. IF TODAY IS THE ONLY VISIT IN THE PST 12 MONTHS CODE AS 998. IF THE RESPONDENT IS UNSURE, PROBE FOR BEST ESTIMATE.
Don’t know………..999 Q4 What motivated you to use this waterway for today’s visit? PROBE FOR AS MUCH DETAIL AS
POSSIBLE AND RECORD IN THE BOX BELOW.
Q5a Where did you get information on the waterways? DO NOT READ OUT. MULTICODING
ALLOWED. Cruise hire company ..................................................................................................... 1 Friends/relatives, word of mouth ................................................................................... 2
I live in the area ............................................................................................................. 3
Lakelands website......................................................................................................... 4 Leaflets/posters ............................................................................................................. 5 Waterways Ireland lock keepers ................................................................................... 6 Other Waterways Ireland staff ...................................................................................... 7 Newspapers/magazines ................................................................................................ 8 Radio/TV ....................................................................................................................... 9 Regular user of the waterways .................................................................................... 10 The internet .................................................................................................................. 11 Tour guide .................................................................................................................... 12 Tourist guidebook/brochure ......................................................................................... 13 Tourist office ................................................................................................................. 14 Waterways Ireland office .............................................................................................. 15 Waterways Ireland website .......................................................................................... 16 Waterways Ireland Social Media (Facebook, Twitter, YouTube) ................................ 17 Other (specify_______________) ............................................................................... 18
Don’t know/Can’t recall .............................................................................................................. 19
USE LEADING ZEROS E.G. 3 visits = 003
37.
ASK ALL WHO HAVE USED WATERWAYS IRELAND’S WEBSITE (CODE 16 AT Q5A): OTHERS GO TO Q5C. Q5b And what type of information did you look for or access on the Waterways Ireland website? DO
NOT PROMPT. CODE ALL THAT APPLY.
Search for an event/event listings ................................................................................. 1 Search for a waterway activity ...................................................................................... 2 Access or complete an online application form ............................................................ 3 Report a navigation problem ......................................................................................... 4 Make an online purchase/buy a smart card .................................................................. 5 Make a complaint .......................................................................................................... 6 Post a compliment......................................................................................................... 7 Other (Please specify _________________) ............................................................... 8 ASK ALL WHO HAVE USED WATERWAYS IRELAND’S SOCIAL MEDIA (CODE 17 AT Q5A): OTHERS GO TO Q6 Q5c And what type of information did you look for or access on Waterways Ireland’s social media? DO
NOT PROMPT. CODE ALL THAT APPLY.
Search for an event/event listings ................................................................................. 1 Search for a waterway activity ...................................................................................... 2 Access of complete an online application form ............................................................. 3 Report a navigation problem ........................................................................................ 4 Make an online purchase/buy a smart card .................................................................. 5 Make a complaint .......................................................................................................... 6 Post a compliment......................................................................................................... 7 Other (Please specify _________________) ............................................................... 8 ASK ALL Q6 How long did you or will you spend on the waterways as part of today’s visit? RECORD NUMBER
OF DAYS/WEEKS AS APPROPRIATE. RECORD HALF A DAY OR LESS AS 98 AND DON’T KNOW AS 99.
Days OR Weeks
Half a day or less………….…97 Don’t know……………………99
Q7 Please rate your experience of the < name of waterway > using the following scale…? READ OUT
SCALE. ROTATE. SINGLE CODE. Very good ........................................................................................................................... 1 Good ................................................................................................................................... 2 Fair ..................................................................................................................................... 3 Poor .................................................................................................................................... 4 Very poor ............................................................................................................................ 5 Don’t know (DNRO)............................................................................................................ 9
USE LEADING ZEROS E.G. 3 days = 03
38.
ASK ALL WHO GAVE A RATING AT Q7 (CODES 1-5): OTHERS GO TO Q9 Q8 And why did you give this rating? PROBE FOR AS MUCH DETAIL AS POSSIBLE AND RECORD IN THE BOX BELOW
ASK ALL SHOWCARD Q9 Can you please rate the following waterway facilities using the scale on this card? ROTATE
FACILITIES WITHIN SECTION 1 & 2. SINGLE CODE EACH FACILITY. IF THE FACILITY IS NOT AVAILABLE AT THIS WATERWAY OR WAS NOT USED BY THE RESPONDENT SELECT N/A.
Very Good
Good
Neither Good
nor Poor
Poor
Very Poor
N/A
S
EC
TIO
N 1
R
OT
AT
E
Mooring facilities………………………………….. 1 2 3 6 4 5
Winter berthing facilities………………………..... 1 2 3 6 4 5
Car parking………………………………………… 1 2 3 6 4 5
Pump out facilities………………………………… 1 2 3 6 4 5
Waterway guidebooks and maps……………….. 1 2 3 6 4 5
Angling facilities…………………………………… 1 2 3 6 4 5
Tow paths………………………………………….. 1 2 3 6 4 5
Electricity………………………………..………… 1 2 3 6 4 5
S
EC
TIO
N 2
RO
TA
TE
Boat yards…………………………………………. 1 2 3 6 4 5
Security…………………………………………….. 1 2 3 6 4 5
Refuelling facilities………………………………… 1 2 3 6 4 5
Shops………………………………………………. 1 2 3 6 4 5
Restaurants………………………………………… 1 2 3 6 4 5
Accommodation along the waterways (specify type ______________________)……..
1 2 3 6 4 5
Pubs………………………………………………… 1 2 3 6 4 5
Fresh water sources…………………………………… 1 2 3 6 4 5
Ship chandlery…………………………………….. 1 2 3 6 4 5
Children’s playgrounds…………………………… 1 2 3 6 4 5
Showers…………………………………………….. 1 2 3 6 4 5
Toilets – availability……………………………….. 1 2 3 6 4 5
Toilets – quality……………………………………. 1 2 3 6 4 5
Quality of guidebooks and maps………………… 1 2 3 6 4 5
Availability of information about the waterways.. 1 2 3 6 4 5
Signage for the waterways……………………….. 1 2 3 6 4 5
Suitability for children………………………………. 1 2 3 6 4 5
Long distance walking/cycle paths 1 2 3 6 4 5
Canoe Trails 1 2 3 6 4 5
Smart Cards 1 2 3 6 4 5
39.
ASK ALL Q10 Are there any facilities that you feel need to be developed along the waterway? PROBE FOR AS
MUCH DETAIL AS POSSIBLE AND RECORD IN THE BOX BELOW
Q11 Did you have any problems or difficulties accessing the waterways during today’s visit? SINGLE CODE.
Yes ........................................................................................................................ 1 No .......................................................................................................................... 2 ASK ALL WHO HAD A PROBLEM ACCESS THE WATERWAYS (CODE 1 AT Q11): OTHERS GO TO Q13 Q12 What the nature of the problem or difficulty you experienced accessing the waterways today?
PROBE FOR AS MUCH DETAIL AS POSSIBLE AND RECORD IN THE BOX BELOW
ASK ALL Q13 Did you experience any problems or difficulties sharing this waterway with other users today? SINGLE CODE. Yes ........................................................................................................................ 1 No .......................................................................................................................... 2
ASK ALL WHO HAD A PROBLEM SHARING THE WATERWAYS (CODE 1 AT Q13): OTHERS GO TO Q15 Q14 What the nature of the problem or difficulty you experienced sharing the waterways with other users
today? PROBE FOR AS MUCH DETAIL AS POSSIBLE AND RECORD IN THE BOX BELOW
40.
ASK ALL The following questions are about the amount of money spent on the waterway. Q15a How much have you spent on the following between March 2014 and today? INTERVIEWER: PLEASE SELECT THE CORRECT CURRENCY CODE BEFORE RECORDING THE AMOUNT.
RECORD THE AMOUNT TO THE NEAREST EURO/POUND. RECORD NOTHING AS ‘00000’
IF THE RESPONDENT WAS NOT RESPONSIBLE FOR THIS EXPENDITURE, PROBE FOR A
BEST ESTIMATE OF THE EXPENDITURE OF THE GROUP.
Q15b And roughly how much will you have spent on each of the following items after this visit to the
waterways? If visiting as part of a group, please provide the amount spent by all members of your
group. PLEASE SELECT THE CORRECT CURRENCY CODE BEFORE RECORDING THE AMOUNT.
RECORD THE AMOUNT TO THE NEAREST EURO/POUND. RECORD NOTHING AS ‘00000’
IF THE RESPONDENT WAS NOT RESPONSIBLE FOR THIS EXPENDITURE, PROBE FOR A
BEST ESTIMATE OF THE EXPENDITURE OF THE GROUP. AMOUNT Q15b € £
Fuel ………………………………………………………….. 01 1 2
Accommodation while using waterways……………………. 02 1 2
Food while using waterways………………………………. 03 1 2
Drink while using waterways (alcoholic and non-alcoholic)………………………………
04 1 2
Shopping (Food)……………………………………………. 05 1 2
Shopping (Non-food) (Specify___________________)… 06 1 2
Other (Specify_______________________________)…. 97 1 2
Q16 How many people does this expenditure cover including yourself? INTERVIEWER: PLEASE RECORD THE NUMBER OF PEOPLE USING LEADING ZEROS
Refused……….…..99
AMOUNT
Q15a € £
Equipment Purchase 1 1 2
Boat Hire 2 1 2
USE LEADING ZEROS e.g. 1 person = 01 e.g. 2 people = 02 e.g. 10 people = 10
41.
Q17 Have you heard of Waterways Ireland before today? SINGLE CODE. Yes ........................................................................................................................ 1 No .......................................................................................................................... 2 ASK ALL AWARE OF WATERWAYS IRELAND (CODE 1 AT Q17): OTHERS GO TO Q20
Q18 Where or how did you hear about Waterways Ireland? PROBE FOR AS MUCH DETAIL AS
POSSIBLE AND RECORD IN THE BOX BELOW
There is no Q19 ASK ALL Q20a What do you think Waterways Ireland do? DO NOT PROMPT. CODE ALL THAT APPLY. Develop the waterways ...................................................................................................... 1 Event organisation.............................................................................................................. 2 Maintain the waterways ...................................................................................................... 3 Manage the waterways ...................................................................................................... 4 Marketing ............................................................................................................................ 5 Restoration ......................................................................................................................... 6 Other (specify) .................................................................................................................... 7 Don’t know/Can’t recall ...................................................................................................... 9 ASK ALL AWARE OF WATERWAYS IRELAND’S ACTIVITIES (CODE 1-6 AT Q20A): OTHERS GO TO Q21 Q20b Do you think the activities undertaken by Waterways Ireland have enhanced your experience of this waterway today? DO NOT PROMPT. CODE ALL THAT APPLY.
Yes ..................................................................................................................................... 1 No ....................................................................................................................................... 2 Don’t know/not sure ........................................................................................................... 3
42.
My last few questions are for classification purposes … ASK ALL Q21 What country do you live in? SINGLE CODE
Australia ............................................................................................................................ 01
Austria ............................................................................................................................... 02 Belgium……………………………………………………………………… ............................ 03 Canada .............................................................................................................................. 04 Denmark ............................................................................................................................ 05 Finland ............................................................................................................................... 06 France ............................................................................................................................... 07 Germany ............................................................................................................................ 08 Great Britain ...................................................................................................................... 09 Greece ............................................................................................................................... 10 Italy .................................................................................................................................... 11 Luxembourg ...................................................................................................................... 12 New Zealand ..................................................................................................................... 13 Northern Ireland ................................................................................................................ 14 GO TO Q25 Norway .............................................................................................................................. 15 Portuga .............................................................................................................................. 16 Republic of Ireland ............................................................................................................ 17 GO TO Q21a Spain ................................................................................................................................. 18 Sweden ............................................................................................................................. 19 The Netherlands ................................................................................................................ 20 USA ................................................................................................................................... 21 Other (specify) ________________________________ ................................................ 97 ASK ALL ROI RESIDENTS (CODE 17 AT Q21): OTHERS GO TO Q22 Q21a What county do you live in?
Dublin…………….. 01 Kildare………… 09 Meath…………….. 17 Wexford………… 25
Carlow……………. 02 Kilkenny……….. 10 Monaghan………… 18 Wicklow………… 26
Cavan…………….. 03 Laois………….. 11 Offaly……………… 19
Clare……………… 04 Leitrim…………. 12 Roscommon……… 20
Cork………………. 05 Limerick………. 13 Sligo………………. 21
Donegal…………… 06 Longford………. 14 Tipperary…………. 22
Galway……………. 07 Louth………….. 15 Waterford…………. 23
Kerry……………… 08 Mayo………….. 16 Westmeath……….. 24
43.
ASK ALL OVERSEAS VISITORS (NOT CODE 14 OR 17 AT Q21): OTHERS GO TO Q25 Q22 And how many days will you/did you spend in Ireland on this visit? RECORD NUMBER OF
DAYS/WEEKS AS APPROPRIATE. RECORD DON’T KNOW AS 99. Days OR Weeks
Q23 Do you come to Ireland specifically to experience the waterways? SINGLE CODE.
Yes ........................................................................................................................ 1 No .......................................................................................................................... 2 Q24 Has your experience of the waterways encouraged you to return to Ireland? SINGLE CODE. Yes ........................................................................................................................ 1 No .......................................................................................................................... 2 Maybe .................................................................................................................... 3 ASK ALL Q25 Would you say your visit to the waterways today was as a ….? READ OUT. ROTATE. SINGLE
CODE.
Holiday maker ....................................................................................................... 1 Visiting Friends/relatives ....................................................................................... 2 Regular user .......................................................................................................... 3 Local ...................................................................................................................... 4 Other (Specify ______________________) ........................................................ 5 SHOWCARD Q26 And which of the descriptions on this card best describes the composition of your group’s visit to the
waterways today? CODE ALL THAT APPLY
Visiting alone ......................................................................................................... 1 GO TO Q 28 Visiting with husband/partner ................................................................................ 2 Visiting with friends ................................................................................................ 3 Visiting as a family with children under 12 ............................................................ 4 Visiting as a family with children aged 13-18 ........................................................ 5 Visiting as part of a club ........................................................................................ 6 Visiting as part of a professional organisation ....................................................... 7
Employer/work outing ............................................................................................ 8 Other (Specify ______________________) ........................................................ 9
ASK ALL VISITING WITH OTHERS (CODES 2-10 AT Q26): OTHERS GO TO Q28 Q27 Including yourself, how many people are in your group on this trip to the waterways?
ENSURE RESPONDENT INCLUDES HIMSELF/HERSELF IN THE COUNT
Refused……….…..99
USE LEADING ZEROS E.G. 3 = 03
44.
ASK ALL Q28 What is your first language? SINGLE CODE.
English ................................................................................................................... 1 Irish ........................................................................................................................ 2 German .................................................................................................................. 3 French ................................................................................................................... 4 Sign language ....................................................................................................... 5 Other (Specify ______________________) ........................................................ 6
Q29 RECORD GENDER. SINGLE CODE. Male ....................................................................................................................... 1 Female ................................................................................................................... 2 Q30 Which one of the following age bands do you fall into? READ OUT. SINGLE CODE. 16-24 ..................................................................................................................... 1 25-34 ..................................................................................................................... 2 35-49 ..................................................................................................................... 3 50-64 ..................................................................................................................... 4 65-74 ..................................................................................................................... 5 75+......................................................................................................................... 6 Refused (DNRO) ................................................................................................... 7 Q31 Are you? READ OUT. SINGLE CODE.
Single ..................................................................................................................... 1 Married .................................................................................................................. 2 Co-habiting ............................................................................................................ 3 Widowed ................................................................................................................ 4 Separated .............................................................................................................. 5 Divorced ................................................................................................................ 6 Refused (DNRO) ................................................................................................... 9
SHOWCARD Q32 Which of the following best describes your family situation? MULTICODES POSSIBLE FOR
CODES 2-6.
No caring responsibilities 1 Caring for children ................................................................................................. 2 Caring for other dependent relatives or persons ................................................... 3 Caring for persons with disability .......................................................................... 4 Separated .............................................................................................................. 5 Other (Specify_________________) .................................................................... 6 Refused ................................................................................................................. 9 Q33 What is your religion or belief, if any? SINGLE CODE.
Roman Catholic ..................................................................................................... 1 Protestant .............................................................................................................. 2 Other Christian ...................................................................................................... 3 Hindu ..................................................................................................................... 4 Jewish .................................................................................................................... 5 Muslim ................................................................................................................... 6 No religion or belief ............................................................................................... 7 Other (Specify_________________) .................................................................... 8 Refused ................................................................................................................. 9
45.
Q34 Do you have a disability, by that I mean a physical or mental impairment which has a substantial and
long term effect on your ability to carry out normal day-to-day activities. SINGLE CODE.
Yes ........................................................................................................................ 1 No .......................................................................................................................... 2
Q35 RECORD RACE/ETHNIC ORIGIN SINGLE CODE.
White ..................................................................................................................... 1 Black – African ...................................................................................................... 2 Member of the travelling community ..................................................................... 3 Black – other.......................................................................................................... 4 Asian – Chinese .................................................................................................... 5 Asian – Other ........................................................................................................ 6 Mixed ethnic group ................................................................................................ 7 Other (Specify_________________) .................................................................... 8
Q36 How often do you use the Internet? SINGLE CODE Q37 And how often do you use social media such as Facebook, Twitter or YouTube? SINGLE CODE
Q36 USE
INTERNET
Q37 USE SOCIAL
MEDIA
At least once a day 1 1
Every 2-3 days 2 2
Once a week 3 3
Less often 4 4
Varies – every now & then 5 5
Do not use 6 6
Q38 Which if any of the following items do you personally use? READ OUT. CODE ALL THAT APPLY.
Smartphone 1
Tablet/iPad 2
Mini Tablet/iPad mini 3
Laptop/Notebook 4
Email 5
Twitter 6
Facebook 7
None of these 8
SHOWCARD Q39 Which if any of these sources do you use to get information on leisure or recreational activities? CODE ALL THAT APPLY.
TV 1
Radio 2
Newspapers 3
Magazines 4
Website (general/unspecified) 5
Website of event organiser 6
Newsletters/updates from sports club 7
Other (Please specify ____________________) 8
46.
NAME: ________________________________________________________________ ADDRESS: ________________________________________________________________ OCCUPATION CHIEF INCOME EARNER (Write in) ________________________________________________________________ QD CSO SOCIAL CLASS SINGLE CODE. USE CSO SOCIAL CLASS CODING.
Professional ........................................................................................................... 1 Managerial and technical ...................................................................................... 2 Non-manual ........................................................................................................... 3 Skilled manual ....................................................................................................... 4 Semi-skilled ........................................................................................................... 5 Unskilled ................................................................................................................ 6 Others gainfully employed and known .................................................................. 7 TELEPHONE NO.: Landline No. ____________________ Mobile No. _______________________ QD1 DAY OF INTERVIEW Monday .................................................................................................................. 1 Tuesday ................................................................................................................. 2 Wednesday............................................................................................................ 3 Thursday ................................................................................................................ 4 Friday ..................................................................................................................... 5 Saturday ................................................................................................................ 6 Sunday .................................................................................................................. 7 T1 INTERVIEW END TIME (USE 24 HOUR CLOCK e.g. 2pm = 1400
HOUR MINUTE
:
I certify that I have interviewed the above named respondent in accordance with survey instructions. SIGNED: ________________________________ DATE: _________________________________