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SOCIAL/DIGITALAnd Mobile in Cambodia in 2012

A E U

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FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIL:

WE ARE SOCILA

bunthoeurnlouch005@gmail.com

+88570666741

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OCT2012 CAMBODIA

20%14,953,000TOTAL POPULATION

690,520USERS ON TOP SOCIAL NETWORK

2,466,365INTERNET USERS

19,642,563MOBILE SUBSCRIBERS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

131%

16%

5%

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CURRENT POPULATION OF CAMBODIA:

14,953,000

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CAMBODIA’S POPULATION:

1.7%

ANNUAL GROWTH RATE OF

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64%OFCAMBODIA’SPOPULATION IS UNDERTHE AGE OF 30

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32%OF CAMBODIA’SPOPULATION IS BELOW

THE AGE OF 15( )

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80%OF CAMBODIA’S

POPULATION LIVES INRURAL AREAS

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NUMBER OF INTERNET USERS IN CAMBODIA:

2,466,305

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IN CAMBODIA:

16%

INTERNET PENETRATION

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IN CAMBODIA IN 2012:

2,136,625

NEW INTERNET USERS

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USERS IN CAMBODIA IN 2012:

548%GROWTH IN INTERNET

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IN 2011, THERE WERE

SEVENNEW INTERNET SERVICEPROVIDERS IN CAMBODIA

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HOWEVER, BARELY

1%OF CAMBODIANS OWN ANINTERNET SUBSCRIPTION

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USERS IN CAMBODIA:

690,520

NUMBER OF SOCIAL MEDIA

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CAMBODIA IN THE PAST 6 MONTHS:

41%

GROWTH IN FACEBOOK USERS IN

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( )THAT’S A NEW FACEBOOK USER EVERY 2 MINUTES

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FACEBOOK IN CAMBODIAOCT2012

13-1715%

18-2450%

25-3428%

35-44:4%

45-54:1%

55-64:1%

65+:1%

MALE 61%

FEMALE 39%

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TOP FACEBOOK PAGES IN CAMBODIA

# FACEBOOK PAGE ‘LIKES’

01 LITTLE FASHION 226,963

02 K TOP 65,297

03 SMART MOBILE (CAMBODIA) FAN PAGE 48,657

04 SINGTECH CAMBODIA 44,086

05 VESPA CAMBODIA 16,658

OCT2012

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131% PENETRATION

OF MOBILE SERVICES

CAMBODIA IS ‘MOSTLY MOBILE’

4% PENETRATION OF

FIXED-LINE SERVICES

vs

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IN CAMBODIA IN EARLY 2012:

3,248,000NUMBER OF 3G SUBSCRIBERS

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THAT ACCOUNTS FOR

16.5%OF CAMBODIA’S

MOBILE SUBSCRIBERS

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THAT’S DOUBLE THE SOUTH- EAST ASIAN AVERAGE( )

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Thank you