Book Rapper

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Book Rapper

web logA list of entries, similar to a diary, posted regularly on the internet.

weblog

we blog

we blog

How to Create Your Own Media Channel

The Book

We Blog is derived from...

The RAPs

RESOURCES : anything you use to generate wealth.ACTIONS : an act of will, a deed completed.PROFITS : to gain an advantage or benefit.

Each RAP comprises...

Blog Why? We Blog Intro Blog Medium

The We Blog RAPs...

1 2

Blog TrafficBlog Money Blog Being

4 53

(This one!)

Blog LifeBlog About Blog Resoures

7 76

Blog BeingRAP5

As in any good conversation

your...

Blog Being

...way of being in the world shapes...

Blog Being

...what you say and the response you get.

Blog Being

The same applies in the Blogosphere.

Blog Being

Seven Personal Qualities to Enhance Your Blogging Success

Be Regular Be Strong Be Transparent

Be Passionate Be Original Be Opinonated

...and one more...

Be YOU!

Be OpinionatedRAP5.1

Most people view blogs as mere opinions and...

...this could be your strength.

Remember...

...our newspapers have opinion pieces in them too!

Simply be interesting and...

...express yourself clearly.

Action Being opinionated can get you...

Action ...noticed...

Action ...and drive traffic to your site.

Action Writing a blog is not...

Action ...a licence to be an asshole.

Action

Think before hitting ‘publish’.

PUBLISH!

Be PassionateRAP5.2

To succeed as a blogger will take...

Persistence

TimeCommitment

Choose a topic that you’re passionfruit about.

Your enthusiasm will fuel the journey and help to...

...attract an audience.

A lack of enthusiasm will dampen your blog.

yourself Dedicate

to your blog.

Progress will happen, it will simply take...

Action Commit to your blog for a specific...

Action

Action ...time frame and...

Action ...create a production schedule.

Action However,

Action ...be disciplined with your...

Action ...blogs can be addictive.

Be OriginalRAP5.3

A blogging business can be founded on...

...unique content.

Research...

...and write...

...original content...

...where possible.

When referring to other blogs...

add a link rather than...

...repeating...

...repeating...

...repeating...

...what is said elsewhere.

Action What do you know more about than anyone else?

Action

What’s your unique perspective on the world?

Action Write about this.

Be RegularRAP5.4

Post regularly to...

...draw a loyal audience.

Also, write in a...

...consistent tone that will allow...

...your readers to get to know you.

Your consistency is the to a...

consistent and regular readership.

Action Write often to get...

...readers to return to your

site.

ActionReaders get used to tuning in with...

Action ...regularity, be it...

Action quarterlymonthlyweekly daily

Action Create a schedule that works for you.

Action Train your readers in the habit of...

Action ...clicking consistently on your...

Action ...regular blog.

Be TransparentRAP5.5

The principal feature of the web is...

Connection ConnectionCo

nnec

tion

Connection

ConnectionConnection

Connection Connection

ConnectionConnectionConnection

Connection Connection

Connection

Connection

Connection

ConnectionConnect

ion

Conn

ectio

n

Connection

Connection

ConnectionConnection

Every thing is just a...

...click away.

This means you can’t...

...hide things in the way

you might have in the

past.

Be transparent

Honour your sources, and...

...admit your mistakes.

We’ll find out anyway!

Action Rather than steal or plagiarise other peoples work...

Action ...simply link to it.

Be StrongRAP5.6

Expect criticism.

Accept it.

The more popular your blog the more likely you’ll...

...get some less than generous feedback.

You’re not trying to...

...please everyone on the planet...

The goal is to satisfy an interested readership.

Be strong and...

...take a stand for what you believe in.

Be generous and acknowledge others.

Action When you receive criticism...

Action ...take a deep breath and...

Action ...ask yourself,

Action Mmm...

Action

Is this useful

criticism?

ActionThen decide how to respond - constructively.

Be YOU!RAP5.7

The most important quality you can have is...

...to be yourself.

Every other “being quality” on this list stems from...

Being YOU!

By all means......learn from others,...and then,

By all means......learn from others,...and then,

By all means......learn from others,...and then,

...be true to yourself.

Authenticity is better than imitation and perfection.

A>i + p

Action

Find your voice.

Action Experiment with your...

Action ...style and content.

Action Once you’re comfortable with your blogging-voice, you’ll...

Action ...gain strength to promote your blog.

Want More?

Blog Why? We Blog Intro Blog Medium

The We Blog RAPs...

1 2

Blog TrafficBlog Money Blog Being

4 53

(This one!)

Blog LifeBlog About Blog Resoures

7 76

BR Members can get the complete set of We Blog RAPs at...

www.BookRapper.com/members

Book Rapper provides innovation + leadership workshops and keynote

presentations based upon the hot trends in the books we RAP. We

can help you profit from the ideas in this RAP.

Email Me!Geoff McDonald...

Book Rapper Author.

More Book Rapper Resources...

www.BookRapper.com/rappers.html

Read the Book Rapper Blog...

www.BookRapper.com/blog.html

Look out for more slideshows at...

www.BookRapper.com