Post on 13-Mar-2018
transcript
Quit fundas and win customers
We cannot sell your products. B’cos no
advertising can. But there is one thing
we can do. Reach through the clutter
and get your customers into a mental
state where they are open to your pitch.
The opportunity to do so exists for a spilt
second. And the state itself for a few
seconds. A blink can cost you millions.
Get brilliant and not blinding
An organisation is what its people are.
And becomes what they make it. An
average age of mid-twenties gives the
organisation a unique character -
flexible, adaptive and never-in-the-box.
Visualisers fortified with marketing
insights, and strategists endowed with
creative nuances ensure a logical
balance between creativity and
saleability. An open working culture,
transparent client rapport and a varied
market exposure keeps our innovative
juices flowing.
We are ready, are you?
We are not an advertising agency but a
single window communication house with
specialised services to encompass most
of your communication requirements. So,
if staring a problem in the eye, flushing
out decorative frills and making straight
talk is your style, then talk to us. And we
will talk to your audience. And have them
listen.
the key is...
to first identifythen create
to reach outthen entice
to informthus enhance sales
brand equity
All the above brands are those for whom we have done significant work. Some of them, now, are not our active clients. These trademarks and logos are the exclusive property of their respective owners.
brand equity
All the above brands are those for whom we have done significant work. Some of them, now, are not our active clients. These trademarks and logos are the exclusive property of their respective owners.
milestones
Hoechst Agrevo
Fujitsu ICIM
Crisil
TFCI
SAS
Kwality Wall’s
Godrej
Unilever
Pfizer
- redesigned the entire range of toothbrush packaging for Signal
- conceptualised & developed animation films for some of their most ambitious innovations for Mentadent, Signal & Pepsodent
- conceived, designed & developed their 1st digital sales & marketing kit which was taken nationwide for the entire sales force
- branding strategy for Nicholas Negroponte’s 1st conference in India
- retail communications for the hard launch of Paddle Pop in India which is Unilever's biggest kid’s ice cream brand
- developed their 1st integrated e-DM campaign
- managed & grew their rural loyalty club for farmers to become India’s largest
- international corporate logo
- their 1st corporate brochure which was to showcase all service lines
- re-branding of their top-grossing product line; Corex, Corex Dx, Core Z, Protinex, Mangex, Fumycin, Magnamycin, Vibazine, Becosules, Becosule Z
milestones
Araldite
Crompton Greaves
Siemens India
iflex
MTV
Siemens AG
Hindustan Unilever - research aids for product innovation for 22 countries
- developed their 1st Sustainability Report
- conceived & developed their premier performance club
- developed & designed Radiant- capturing the essence of one of their biggest research projects across 6 countries
- launched their branding communications when Siemens entered Sri Lanka
- corporate foyer branding for their head office
- annual reports from 2001 to 2008
- award winning diwali promotions
- 1st international solution brochure for their flagship product- Flexcube
- 1st corporate calendar in India; the only one that was developed apart from the global calender developed at their global headquarters in Switzerland
- re-branding of the home appliances range at the national level
recognition
direct mailer
stall
creative strategy
annual report
in-house magazine
communication strategy
product launch - appreciation certificate - Hindustan Unilever for Pepsodent
- best region award - Siemens India, across Siemens worldwide
- most creative region - SAS India, across SAS worldwide
- outstanding innovation & creativity in design, 2005-06, Siemens India
- all India award - Siemens Sansar, for 3 consecutive years
- Hindustan Unilever's Hamara wins gold at ABCI awards
- national award - Siemens India annual report 2004
- most innovative Diwali promotion - MTV India
- best stall award - Nirmal Datacom at IT.com, India’s biggest IT show
- best display award - Siemens Sri Lanka, at Techno 2005, Sri Lanka’s biggest trade fair
- best stall award - Siemens Sri Lanka, at Techno 2006
- best design award & people’s choice award - Siemens Sri Lanka, at Techno 2007
- HOSTS Star Silver Vendor Award (F&B) - Unilever Food Solutions, at HOSTS 2010
finance
banking
investment
stock broking
consumer products
garments
electronic goods
white goods
realty
commercial
residential
investment
rural
pesticides
fertilisers
services & solutions
business intelligence
banking products
insurance
healthcare
pharmaceuticals
medical equipments
hospitals & clinics
entertainment
channels
music
films
fashion
hair salon
body spa
market spread
infotech
software solutions
banking solutions
tech hardware
personal care
oral care
skin care
health & hygiene
industrial
flooring
chemicals
automation
education
play school
school
activity centre
foods
ice creams
soups
seasonings
media
news wire
feed solutions
C3 has been created to profile our capabilities to deliver end-to-end solutions. Over the years we have added different services to move
towards a single-window communication agency. While we have attempted to communicate the same, we have realised that many
clients are not aware of all our services. C3 attempts to change that & soon have clients availing of our entire spectrum of services.
complete communication circle
across
targ
et gro
ups
consu
mer
channel
sta
kehold
er
~
~
soci
ety
pre
ss
em
ploye
e v
endor
~
~
~
across
funct
ions
~
~
stra
tegy
com
munic
ations
adve
rtis
ing
designin
g
brandin
g c
ontent
rese
arch
~
~
~
across
media
~
~
~
~
press
p
rint
am
bient
expo
web
film
anim
ation
audio
r
etail
~
~
~
product lines
digital
audio visual
branding strategy
visual strategy
creative strategy
customer management
business management strategy, research, image management, media strategy
retail management, loyalty club, direct mail, promotion
corporate identity, logo positioning, USP units, event branding, mnemonic
designing, advertising, product design, packaging
visual merchandising, pavilion branding, outdoor media,exhibition stall, conference, corporate interior
web solutions, web applications, online community, forum, intranet modules, digital presentations, digital catalogues, e-invites, eDMs, e-greetings, e-newsletters, engagement modules, training solutions
tvc, corporate films, product demos, infomercials, video magazines,event intros, skits, documentaries, event coverage, scripts, stills
copywriting, content development, editing, speech writing, brand name,baseline, slogans, anthems, script writing, tutorials, proof-reading
content
hybrid offerings
illustration
conceptual art
technical drawings
characters
calligraphy
abstract art
modern art
paintings
landscapes
portraits
art & craft
personal stationary
interior articles
fashion
accessories
utility items
office decor
home decor
gifts
toys
music
background score
signature tunes
radio jingles
rhythms
compositions
child stimuli
moral stories
rhymes & poems
infographics
study tools
animation
2d/3d animation
character development
character animation
logo animation
product modelling
CG for ads
titling
short films
special effects
morphing
environment
simulations
focus solutions
expo
invites
collaterals
event microsite
backdrop / stall
interiors
space planning
interior design
art & utility items
pre-event~event~post-event home~office
Over the years we have gained experience that enables us to offer complete circle of communication for certain
verticals & applications. These solutions are driven by critical insights that we have imbibed by virtue of having
handled challenging projects for clients across the vertical value chain. More details can be provided, if needed.
identity units
website
brochures & handouts
events
educationstudents~teacher~parent~in-school
edu-games
activity books
interactive modules
interior design
identity units
website
corporate brochures
product literature
case study info
medicaldoctor~patient~society~in-hospital
awareness kits
newsletters & mailers
interior design
event & conference
management systems
posters & panels
3d elevation
installation
film / skit
murals
handicraft
installation art
client speak
Hindustan Unilever: Sustainability
Communication Manager
Yashmi Yadav
“A big thank you to Sphinx for your
support for Unilever Foundation Day.
It turned out to be a great event and
was hugely appreciated by
employees, as you can judge by the
number of slips put up on the pin
board, each day. As always, I was
confident working with the team that
we will be able to make it a success.
It was great working with all of you.
Looking forward to your continued
support.”
Cogencis: Chief Executive Office
Pankaj Aher
“This is to acknowledge the fantastic
job Sphinx did on the corporate
presentation and that too in the
extremely limited time that you had
to turn this around. The presentation
looks superb and this is our best
corporate presentation ever. This is
amazing work and has raised the
bar as far as our expectations from
Sphinx are concerned. Thank you,
once again.”
Unilever: Oral Care Director,
South Asia
Anuj Kumar Rustagi
“Thank you for being instrumental in
making the vision of Project
Karishma, a reality. As we launch
this innovation, here is to the grand
success of Karishma in the market.”
Siemens India: Corporate
Communications, Vice President
Kavita Ghatge
“We have been working with Sphinx
since several years and have found
their creativity outstanding. Each job
is treated as a piece of art, infused
with tremendous passion. Sphinx, for
us, is a part of our extended team.
They understand us, understand our
business and most importantly,
understand what our customers
need to understand. Best regards.”
Citibank: Training, Manager
Deepika Sharma
“It was a complete delight to work
with the team at Sphinx. The
creative ideas, responsiveness and
implementation have been far
beyond industry norms and even
exceeded my expectations for
timeliness & accuracy. Looking
forward to work with you all in future
and start a long-term mutually-
beneficial relationship.”
Hindustan Unilever: Deputy
Company Secretary
Amit Bhasin
“The Diwali Gift Policy Activation
has been received well in the
organisation. Well done and thanks
to the entire team that has worked
on this project.”
client speak
Siemens India: Executive,
Corporate Communications
Lancy Jivani
“IRIA 2011 was a great success.
The panels came out very well and
as did the Did you Know AV. We
appreciate the efforts put in. It was
great working with each one of you
and the whole Sphinx team. Looking
forward to the same enthusiasm
and co-operation from your end.
Once again, good job done.”
SSA Global: Marketing Director,
South Asia Pacific
Rushenka Perera
“I have done a number of jobs with
Sphinx which ranges from
copywriting to electronic pieces,
design work for electronic and hard
copy, printing and sourcing. The
work is always of the highest quality
and Sphinx is always thinking of
ways to maximise response rates.
I wholly recommend them as an
agency.”
Unilever Food Solutions: Senior
Executive, Category
Krunal Shah
“The Knorr Sambar Selling Story
looks really great. This is why I trust
Sphinx always.”
Maquet Medical: Chief Executive
Officer
Ashim Purohit
“I'm reminded of the time when you
helped us give form to the idea of
“Caterpillar to Butterfly”
transformation at the time of hive-off
from Siemens. These are moments
& things you don’t forget so easily.
I appreciate in particular, your ability
to get into the clients shoes and
translating the raw ideas, into form &
detailed content. Here’s wishing you
& your team at Sphinx – enough
challenges in the future, which will
see you reach even greater
heights.”Siemens India: Healthcare
Marketing, Chief Manager
Lalitha Maheshwaran
“Sphinx is a good creative agency
with an ability to produce the right
communication solution for its
customers. They understand the
depth of the problem before arriving
at any solutions. They are great
guys to work with. Hope they reach
great heights in their endeavors.”
Unilever Food Solutions: Marketing
Manager
Priya Salian
“It is nice to see that UFS stall has
bagged the Silver Vendor Award at
HOSTS 2010. My thanks and
congratulations to all members of
your team who worked hard in
designing and execution of the stall.”
client speak
Hindustan Unilever: Oral Care,
Global Project Leader
Marco Maggiorotto
“I started working with Sphinx in
August 2008 upon the advice of the
HUL agency selection service. I was
looking for a ‘small size’ agency
able to respond quickly with quality
work to different sort of briefs. I have
from the very beginning being very
favourably impressed by the
professionalism of the contact and
follow up from Sphinx key accounts.
Very understanding of client needs
and always trying to go the extra
mile (especially regarding
‘impossible’ deadlines!), they have
on various occasions shown that for
them, the client is truly first. I would
definitely recommend working
with Sphinx.”
SAS: Global Corp Comm, Marketing
Creative Director
Steve Benfield
“First of all, I would like to
congratulate you on the great
interpretation of “The Power to
Know” Creative Direction and its
application to these campaign
materials. I have shared them with
my leadership team and others in
Corporate Communications Global
(CCG), and we are all impressed
with your progress. Very nice work!
Jens also mentioned that your work
here may be shared and used by
some of the AP offices.
Very good examples of the
Campaign Creative Framework
elements. Great rendering of the
gradient in the SAS logo on multiple-
colored backgrounds - it looks good
on all posters Good image choices
and nice designs.”
Hindustan Unilever: HR Manager
Sonal Jain
“A friend in need is a friend indeed.
Sounds like an old saying but I
experienced it after working with the
Sphinx team. While we were
working for a critical project, Sphinx
team shared the same seriousness,
urgency, quality, anxiety and
commitment. We walked together
step by step to ensure that we
create a delightful experience for our
employees. We have truly enjoyed
each moment of working with the
Sphinx team and wish them a great
future ahead.”
client speak
Siemens India: Corporate
Communications
Rekha Khare
“I grab the opportunity to
congratulate all of you on the
fabulous job done on Medcare. We
have received appreciations from
many people. And above all our
Medical representative Komal is
there at the venue now and has
commented that the posters are
looking awesome. Great work done,
I really appreciate the support of all
those involved in this project. Hope
we work with similar standards at a
greater pace towards betterment at
every step.”
Siemens India: Marketing
Communications, Executive
Gitanjali Laad
“Working with Sphinx, was like
working with your own family. The
sense of ownership and commitment
was phenomenal, even while
executing the smallest of projects.
Utmost positivity and good
understanding of customer, helped
me deliver all projects on time.”
Closeup: Brand Manager
Samardeep Subandh
“Our experience with Sphinx has
been very satisfying. We have found
the Sphinx team to be eager to
contribute and understand the brand
and customer requirements. They
delivered quality output for our
brands.”
Kwality Wall's: Cornetto, Brand
Manager
Ankur Malhotra
“Please accept my compliments for
an excellent job done for different
creative elements we have worked
on. Selection cups dangler drew an
excellent response from our team in
Kolkata for the colors that brought
the Festive mood alive.
Tram branding, which was done for
the first time by the Category has
been hugely appreciate for the
manner in which colors & different
elements have been used. Above all
a special thanks to the team for all
the time, effort, understanding &
working with such efficiency. My
compliments once again…”
Unilever: South Asia, Regional
Operations Manager
Anuja Agarwal
“Sphinx is a team of dedicated
professionals, extremely good at
understanding client requirements.
I found them very professional and
extremely good at their job. They are
speedy and helped us meet a highly
crunched timeline, without any
compromise on the quality of
outcome.”
Knorr: South Asia, Regional
Marketing Manager
Kartik Chandrashekar
“Sphinx is a creative hotshop that is
able to churn out ideas and
concepts, efficiently and effectively.
They have done great work for
Unilever in executing concepts that
we have briefed them on for our skin
care and oral care categories. They
keep things simple and build on the
ideas that you brief them with. They
go the extra mile to help the client
and keep at it. Sphinx is the place to
go to for executing concepts at the
right price and in the right time.”
How the answers appear, will a lotdepend on how you ask the questions
Head Office
171, 1st floor, raja industrial estate,
p. k. road, mulund (w), mumbai-80, india.
+91 22 41566024
anita@sphinxworld.com
lalitha@sphinxworld.com
Branch Office
unit no. 3O-01-905, jewellery & gemplex 3,
plot no. dmcc-ph2- j & g plexs, dubai, uae.
+971 501887968
kinjal@sphinxworld.com