Wearables and Technology: A Mobile Panel Moderated by Deven Nongbri - Energy Digital Summit 2014

transcript

Wearables and Technology

@EDS_Houston

Moderated by Deven Nongbri,

VP, Digital, Edelman

Houston, TX

@dnongbri

#EDSHouston

@EDS_Houston

Aligning the Right Mobile Technology to Reach Your

Mobile Vision

@Captavi

Mobile approaches

CMS Plug-ins

@Captavi

Mobile approaches

Reduce waste

Whether it’s time, money, resources or simply duplicated effort, one of the drivers of enterprise software initiatives is waste reduction.

Increase return on investment

Employee time and investment in the software are both areas that enterprise software is intended to increase the ROI.

Productivity gains

Through reduced dependency on manual or outdated processes, duplicated efforts companies seek productivity gains.

For most enterprises the goals for mobile software fall in to 1 or more of these broad categories. The questions is how well do these goals map to the reality of the people using your software?

Responsive Design

@Captavi

Mobile approaches

Auto-Detect Mobile Apps

@Captavi

Mobile approaches

Reduce waste

Productivity gains

Native Mobile Apps

@Captavi

Energy demographic and usage info

Millenials Gen X’ers Baby Boomers

Source: Emerging Workforce Trends in the U.S. Energy and Mining Industries: A Call to AcDon. NaDonal Academy of Sciences. 2013. Figure 2.5. The larger turnover of reDring industry personnel to a younger workforce is under way. The graph displays the percentage of petrotechnical professionals by age category on a global basis. Sub-‐source: Rousset et al. (2011, Fig. 1)

@Captavi

Factors that impact mobile approach

End user generational behavior

@Captavi

End user generational behavior

@Captavi

2Energy industry

•  “Don’t make me think” •  “Can someone else do this for me?” •  “I gotta get me one of those” •  Late adopter segment •  Generational gap •  Joint-venture and subcontractor element can complicate adoption •  Workflow, workflow, workflow – don’t break the workflow

@Captavi

Strategy first, technology second

CMS Mobile Plug-‐in

Responsive Design

Auto-‐Detect Mobile Web App

Na:ve Mobile App

Cost $ $$ $$ $$$

Repurpose Web Content ✔ ✔ ✔ ✔

Custom Mobile Graphics ✔ ✔

Requires Internet ✔ ✔ ✔ DL & Sync

Toggle Mobile/Full Site ✔ ✔

Auto Omnichannel ✔ ✔

App Format ✔ ✔

Mobile LocaDon-‐Aware ✔ ✔

Access Phone/Camera ✔ ✔

Client/Server App Sync ✔

Complex Algorithms ✔

App Download Required ✔

Download MoneDzaDon ✔

@Captavi

Picking your mobile features has to be

based on identified value in the field, not

the office.

@Themoleskin

Identify the goals you are trying to reach

Reduce waste

Productivity gains

@Themoleskin

Align your goals with user reality

Your adoption will drop if it’s hard to use If the goal of the implementation is to increase employee efficiency, the software should seek to remove as many of the roadblocks between the employee and “getting the job done”.

Largely because they will find work alternatives

If they can’t get it done with the software employees may revert to legacy methods or worse create undocumented work arounds.

@Themoleskin

Align mobile strategy to audience strategy

IT’S PORTABLE

Software on a portable device such as a

smartphone, tablet, eReader, or any other device that users can

easily take with them and use in any context.

IT’S CONTEXT DRIVEN IT’S NEEDS ORIENTED

mobility

intimacy

immediacy

location

device

useful

usable

desirable

Mobile users can find themselves in just about any imaginable location and situation. Their mobile should help them with both expected and unexpected situations and can be critical to their job.

@Themoleskin

Align to a strategic “proto-persona”

MOBILE

TECHNOLOGY

DEVOTEE

SOCIAL

ANIMAL

MOBILE

LIFESTYLE

“Mobile is my primary

access point”

“I crave the latest technology

and apps”

“I love social interaction & connection”

“I use mobile to solve

problems”

Skeleton users to guide the selection of core functionality

@Themoleskin

Find a ideal lightweight set of features

Audience needs probably won’t be a simple list of features. It can be determined by examining how often it will be used, the level of urgency and the type of work being done.

@Themoleskin

Align functionality to audience strategy

INFREQUENT USE

REPETITIVE USE

USED FOR UTILITY

USED FOR ENTERTAINMENT

URGENT TASK

NON-CRITICAL TASK

How often will it be used?

What will it be used for?

How important is task completion?

Mobile tasks are not created equally. Make sure to align the audience needs to a contextual feature that solves that need.

@Themoleskin

WEARABLE GESTALT

Joel Tarver

Senior Manager Digital Marketing

Baker Hughes

BHI Company Confidential - Not for Distribution

What’s Next in Tech

In The Lab Today,

In The Workplace Tomorrow

@JustonWestern

Meaningful Body-Worn Sensors & Displays Collecting & Presenting Data About You & Your Environment

Device Proliferation Accelerates

Harvesting more data in more ways,

then making sense of that data for

relevant presentation in the moment.

Oxygen, Blood Sugar, Heart Rate

Glasses, Watches, Clothing

Device Contextual Continuity

@JustonWestern

Mind-Fooling Virtual Simulations Creating Field-Like Experiences For Immersive Training or Risk Avoidance

A Virtual-First Workforce

Moving from physical, to digital, to

virtual as a primary means for training,

socializing & even doing the job.

Inexpensive, High Quality Hardware

Motion Paired with Simulation

Hacking Sense of Self

@JustonWestern

Smartphone Stays Center Of Your Universe Acts As Hub To Your Orbiting Network Of Apps & Bluetooth Devices

The World From & To Your Pocket

The remote control for your life also

becomes the epicenter of your passive

data collection activities.

Shrinking MEMS multiply

More Devices Graduate to “Smart”

From Body, To Phone, To

Cloud, To Sky

@JustonWestern

“We always overestimate the

change that will occur in the

next two years, and

underestimate the change that

will occur in the next ten. Don’t

let yourself be lulled into

inaction.”

- Bill Gates

@JustonWestern

Questions

Tweet questions to @dnongbri with #EDSHouston

#EDSHouston

@EDS_Houston