Weaving social deeper into yourorganization

SOURCE: GABLUDLOW ON FLICKR

Social is a serious business tool. It’s a capability, a competency and a culture.

cam

pa

ign

s

sweepst

akes

adscontests

engagement

likes

.3%

PTAT on Facebook

SOURCE: DJ CRAZY GABE ON FLICKRSOURCE: FACEBOOK

Media

We assume people care.

“Most of us go through life finding it hard enough to have good relationships with the real people in our life, let alone all the brands we buy.”

- Bruce McColl - CMO of Mars.

“

“

Our task is not nurturing enthusiasm,

but overcoming indifference.

- Martin Weigel - W+K.

Trigger

Peak of inflated expectations

Trough of disillusionment

Slope of enlightenment

Plateau of productivity

3

Social is not a silver bullet SOURCE: SEANNAKAMURA ON FLICKR

Internaleducationis critical.

SOURCE: ESCHIPUL GABE ON FLICKR

Social media to Social utility

SOURCE: OZINOH GABE ON FLICKR

Some examples.

Retail Experience

Co-creation & Storytelling

Insight

Innovation

Collaboration

Sony Insiders

Retail Experience

Co-creation & Storytelling

Insight

Innovation

Collaboration

Retail Experience

Co-creation & Storytelling

Insight

Innovation

Collaboration

3,500 contributions

10 countries

3 weeks

A completely new perspective on TV as one device in a

larger entertainment

Retail Experience

Co-creation & Storytelling

Insight

Innovation

Collaboration

Retail Experience

Co-creation & Storytelling

Insight

Innovation

Collaboration

Retail Experience

Co-creation & Storytelling

Insight

Innovation

Collaboration

Retail Experience

Co-creation & Storytelling

Insight

Innovation

Collaboration

Retail Experience

Co-creation & Storytelling

Insight

Innovation

Collaboration

Retail Experience

Co-creation & Storytelling

Insight

Innovation

Collaboration

SOURCE: FEDERICO RAVASSARD ON FLICKR

SOURCE: SAMA093 ON FLICKR

SOURCE: GRAYLIGHT ON FLICKR

SOURCE: BEV AND STEVE ON FLICKR

SOURCE: DUSTY_PEN ON FLICKR

SOURCE: DRINKYCLOWN ON FLICKR

SOURCE: APRILSCREATIVES.WORDPRESS.COM

Social can be functionally integrated into process, product and culture. It can go far beyond campaigns and become a critical business utility.

- Lense of your brand and business. - Start and end with education. - Measure everything. - Breath and stop reading mashable :)

Questions?