Web 2.0 in Organizations

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Web 2.0 In Organizations

Introduction• Web 2.0 describes the wide range of tools

that people use to create and share information.

• Designed to foster communication and collaboration.

• Over a period of time, people have understood the real potential of Web 2.0 and have started using it in educational institutions and organizations.

Different tools and techniques that come under Web 2.0 • Blogs• Micro blogging

(Twitter, Yammer)• Wikis• Social Networks

(Facebook, LinkedIn)

• Social bookmarking and tagging

• Real time collaboration tools (Instant Messaging)

• Mash up• Aggregator (RSS)

Web 2.0 at the Individual Level

Human Capital

Social Capital

Organizational Capital

Intellectual Capital

Network Capital

Knowledge Capital

• 65 – 80% of all learning and development in an organisation is through informal learning.

• Employees prefer to discuss work related queries and problem solving with their peers.

• Web 2.0 is the fundamental shift in the way people perceive learning.

• Significant amount of organizational knowledge resides in the minds of employees and they are considered as major assets of the organization.

Web 2.0 at the Individual Level

• The interaction between individuals is really important in order to facilitate knowledge sharing within the organization.

• Increased collaboration with the aid of Web 2.0 tools will increase the knowledge of the individuals and hence the knowledge of the organization.

Communication

Collaboration

Team Meeti

Deadlines

Update Status

Blogs Wikis

Web 2.0 Tools for Group Level Usage

Internal Blogging External Blogging

Facilitates communication irrespective of the hierarchy

Connects to groups outside the organization

Allows team members who otherwise would not have been invited to a meeting to share their knowledge

IBM, Google, Microsoft, Sap write project related blogs

Blogger, WordPress Edison’s Desk Blog

WikiUsers provide contents

WebsiteWebsite owner provides contents

All employees can contribute to a wiki

Individual Knowledge gets transformed into Group Knowledge

E-Mail traffic volume gets reduced

Time spent in meetings gets reduced by 50%

Web 2.0 Tools for Organization Level Usage

Encourage Idea Sharing

Deepen Company’s Knowledge Pool

Access to Knowledge Experts

Reduced Communication Costs

Improve Productivity

Web 2.0 Tools for Organization Level Usage

Online Social Networking At IBM

* 39 Social Networking tools

* Access to employees’ Profiles

* Access to online COPs* Create

new organisational knowledge

Online Social Networking At IBM

Value of online social networking for the business

Fiesta Fiesta

Fiesta Movement

Online Social

Networking Tools

Web 2.0 in Organizations

Technology