Web 2.0 Virtual Workplaces for Virtual Knowledge Organizations

transcript

Web 2.0 Virtual Workplacesfor Virtual Knowledge Organizations

Markus HegiCEO & Founder, Colayer GmbH

AGENDA1. What is web 2.0?2. Communication,

Collaboration & Co-Creation

3. Virtual Knowledge Organizations

4. Technology

1. What is Web 2.0?

Interactive Web?

Social Web?

Semantic Web?

Doug Engelbart, 1968:"The grand challenge is to boost the collective IQ of organizations and of society. "

Tim O’Reilly, 2006:"The central principle behind the success of the giants born in the Web 1.0 era who have survived to lead the Web 2.0 era appears to be this, that they have embraced the power of the web to harness collective intelligence"

Harnessing the ‘Collective Intelligence’

Web 2.0: Semantic & Social• Semantic Web

– (In) “The semantic web …, web content can be expressed not only in natural language, but also in a form that can be read and used by software agents, thus permitting them to find, share and integrate information more easily. …”

• Social Web– “… the term "Social Web" was introduced … to describe the

shift from using computers and the web as simple cooperation tools to using the computer as a social medium …”

– “The Social Web … an open global … sharing network, … (not just) linking documents, … (but) linking people, organizations, and concepts. …” Source: Wikipedia.org

Collective Intelligence! Two main web 2.0 functions enhancing collective

intelligence for Enterprises:• Communication, Collaboration, Co-Creation - • Matching to People -

“None of us is as smart as all of us”

Web 2.0The Web – 1.0

interactive dynamic

Web Server ColdFusion, php, asp(x), jsp

AJAX, Blog, Wiki, Colayer

Content + Processing+ Application+ Workflow

+ Matching, VO-tools, k-mgmt

Competency

Techno-logy:

What‘s on?:

Content (googleization)

static

PeopleInformation

Web 2.0: People Centric

Travel Paradigm

Match to:

2. Communication, Collaboration & Co-Creation

Enterprises in the knowledge age will have to differentiate mainly through the way their employees collaboratively create new solutions and knowledge!

10 Days

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Email: the first e-Revolution in Communication

eMail was adopted quickly because its simplicity & its similarity to ‘the good old letter’ -

(e)Mail solves Problems of Synchronization!

• Place: The problem of traveling!– Meetings include considerable amount of travel time!

• At the same Time– It is difficult to find free slots in the agendas of all

participants … and there are always last minutes cancellations!

• Amount of Time– As every participant is from a different background, and

has different information, it is not efficient to spend the same amount of time on a conversation – (or in a meeting)

eMail Communication is inefficient for collaborative Businesses!How much time do YOU spend in your email inbox?Some main problems with email:• Fragmentation – loss of CONTEXT• Spam – Push only• In-consistency – multiple copies

… And the problem increases with:• Globalization• The knowledge economy

Paradigm Change: WE will travel, not the Information!• There is no travel problem on the web!

– Within a few milliseconds, we can be anywhere in the virtual world!

• The information will not be sent on web 2.0 - We will travel instead in the virtual world– The information stays within its context – forever -– There is only ONE single copy of every information - – Information is shared & owned collectivelly -

2ND E-REVOLUTION: WE will travel!

Professionals travel to & work within contextualized web workplaces -

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ManagementDevelopment

HR Project 3Project 2

Project 1

Creating Contextualized Workplaces• Contextualization - Time to read a newspaper

v/s time to read the same amount of ‘newsletters’.• No Spam - Push to places, pull from places.• Full Consistency - No copies.

3. VKO: Virtual Knowledge Organizations

Collective information ownership and VKO tools will lead the way to the knowledge economy …

The emergence of VKOsVKOs today are in an infant stage …• Distributed organizations

– Globalization on one side, and the need to be close to customers on the other side leads to highly distributed organizations

• Knowledge based organizations– KNOWLEDGE will be the main competitive

advantage for more and more companies, after the machines are optimized, the software standardized and the processes re-engineered …

Collective Information Ownership• Information ownership with the enterprise

– The content is always available and stays, even if employees leave an organization

• Collective management of information – Collectively saves work time – Improves content organization & structure -

The knowledge moves from individual inboxes to collective web places

Employees gain Efficiency and Effectiveness

• Efficiency gains: (Cost savings)– Time to read contextualized information– Time to write in context

(no contextualization needed: “Dear all, as we discussed last week …”)• Effectiveness gains: (Revenue increase)

– Professionals are better informed– Transparency: Everything is always there …

(from ‘the Power of information’ to ‘the power of semantics’ …)– New ways of communication: increased ‘synchronization’

rate leads to higher productivity– Smart profiling matches professionals with problems to

professionals with solution capabilities

VKO Tools• Data mining• Balanced Scorecards• Rating of content & people (mostly automated)• Profiling / Matching• SNA (Social Networking Analysis)

The increased use of these tools on top of the content will further enhance & speed up the 2nd e-revolution …

4. Technology

Technology is the means, not the end (of web 2.0) …

Software Market Players today:

‘Traditional’ Providers • Email, collaboration,

groupware, workflow• Integrated solution, but

rather ‘evolutionary’ and based on email

‘Challengers’ • Collaboration tools,

Project Management, Blogs, Wiki etc

• Innovative functionality, but often fragmented

StructuredRDB

“Success story” of ITDATA

From Data to Information & Knowledge

Computers today master calculations humans would never be able to. But a computer is not able to ‘understand’ even a simplest conversation of a 5 year old child …

Semi-StructuredHTML, XML, VML, RDF … Web (2.0)INFORMATION

Non (less) structured Natural Languages

AI: almost no commercial success …

knowledgeKNOWLEDGE

Data Layer

Application Layer

A new ‘Metalayer’ is emerging …

ERPCRM BizApp

A ‘Metalayer’ of:• Communication / Collaboration / Co-Creation• Integration• Personalization

Presentation Layer: GUI / Web-Browser

Enterprises starting to implement a ‘4-tier’ architecture

Questions & Discussions

Contact:colayer.com (virtual reception)Info@colayer.com +41 44 814 0663+91 20 2682 4352

Appendix

About Colayer

About.colayer.com

A Swiss-Indian Software Product Company

Markus Hegi-Nagavkar CEO, Technology & InnovationMBA Strategy & Organization (St Gallen)Informatik (FernUniversität Hagen, D)Deloitte Consulting Zürich, San FranciscoSince 99 working on Colayer concepts

Sampada Hegi-Nagavkar Director / Key AccountsBSc Tech Electr. & Telecommunication,Mumbai UniversityPGDBA Marketing Symbiosis Pune

Shadab LariProduct ManagementProduction Engineering (BE) & MBA MarketingPune University

Colayer GmbHZurich-Kloten Switzerland

Colayer Web Conversations pvt. Ltd.

Pune, India

100%Daughter

Colayer: A web 2.0 Software to create virtual Organizations –

Colayer is a Software for Intra- and Extranets to model companies and organizations. Every department, every team and project gets a virtual workplace.

ManagementFinance

Colayer Times PagePersonalized Newspaper of your business communication

ComtySmall Community Workplaces

Basel InvestmentSales

ReimbursementNational health congress

Germany

Times: “Company Newspaper”

New Items since last Visit to the Times

Registered Comties

EXAMPLE

Comty: WorkplacesDiscussions, Files, Meetings etc. in Context

Create & EditItems through the Shuttle (Context Menu)

EXAMPLE

Selected Customers

Current customer are mainly in health care:• Eli Lilly Critical Care Europe – The Virtual

Headquarter of LCCE• Mednetwork – Network of 200 European Hospitals

to do clinical trials, patient diaries, collaboration etc

• Medix (Schweiz) – HMO quality network of appx 100 general practicioners

• InnovationWell.net – Virtual conferencing plafrorm for Knowlege Management in Health Care... nanotech, echeminfo, and others

Creating Contextualized WorkplacesValue: • Contextualization - Time to read a

newspaper v/s time to read the same amount of ‘newsletters’.

• No Spam - Push to places, pull from places.• Full Consistency - No copies.

Technology Overview: ‘Pure’ Web 2.0

Client• Runs on any browser: IE, Mozilla, Opera, Safari: no

installation, no applet, no activeX• ‘AJAH’ - Pure DHTML: W3C DOM scripting • HTTP stream for update & dynamics. • Built-in Static version (no JavaScript) Server• Core: C• Product: C++ - Features: Any .NET language• Interfaces: .NET, XML• Data: Native XML application – no relational structures

(flexibility & openness)

Web 2.0 Virtual Workplaces for Virtual Knowledge Organizations

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