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Amplified. Digital Marketing Performance
ATTRACT !ENGAGE !
CONVERT !
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
AWARD-WINNING DESIGN TEAM
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
WHERE YOU’VE SEEN US
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
FEATURED CLIENTS & ATTENDEES
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Web Design to…
ATTRACT !
ENGAGE !
CONVERT !
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
“Too many companies think in terms of digital marketing. Instead, they should be thinking in terms of marketing in a digital world.” – Avi Dan
1990 Prodigy, CompuServe
1991 America Online
1992 SMS Messaging
1994 First Online Display Ad
1995 Yahoo Search Engine
1996 Email Marketing
1997 AIS Media Launched, Mobile Payments, SEO
1998 SEM & Google
2000 PPC, AdWords, Google Mobile Advertising
2003 LinkedIn, WordPress, MySpace
2004 Mobile First, Yelp, Responsive Web Design, Facebook
2005 Google Analytics, SEO, YouTube
2006 Twitter, Marketing Automation
2007 iPhone, App Store, Geotargeting, Tumblr
2008 Facebook Ads
2010 iPad, Instagram, Internet Surpasses Newspaper
2009 Bing
2011 Google+, Pinterest, Snapchat
2014 Mobile Surpasses Desktop Users, Omni Channel
2015 Wearables
2016+ Internet of Things, Mobile Overtakes Email & Social, Online Ad Spend Equivalent to TV Spend
2012 Infographics, Visual Content Marketing
2013 iBeacon, Micro-location
2020 2010 2000 1990
THE MARKETING EVOLUTION
Copyright 2015. All rights reserved.
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Copyright 2015. All rights reserved.
Videos Articles Webinar Use Case Specs PR
SOCIAL
SEO
WEB PRESENCE
MARKETING AUTOMATION
LEADS / SALES
DESIGN
CONVERSION
Papers
CRM
1 2
3
5 DISPLAY
CONTENT
DIG
ITA
L M
AR
KE
TIN
G
CH
AN
NE
LS PPC
TECHNOLOGY 4
ANALYTICS & OPTIMIZATION
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Integrated Digital Marketing Model
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Web Design Process
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Top 10 Web Design Trends to Attract New Customers
1. Design for mobile
ATTRACT
Mobile Has Surpassed Desktop
54.9 61.6
69.2 77.1
85.9 85.6
19.7
30.7
46
63.7
85.9
113.4
0
20
40
60
80
100
120
2011 2012 2013 2014 2015 2016
Bill
ions
U.S. Local Search Market: Mobile vs. Desktop
Desktop Mobile
Source: BIA/Kelsey
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
In April 2015, Google updated its search algorithm to increase the organic rankings of sites that are mobile-friendly.
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Does your site pass Google’s mobile-friendly test?
Top 10 WEB DESIGN Trends for 2016
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Mobile Friendly Test Results
UH OH! Your site did not pass Google’s mobile friendly test.
Mobile viewport not set
Text too small to read
Content wider than screen
Links too close together
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Top 10 Web Design Trends to Attract New Customers
1. Design for mobile
2. Design to be found locally
ATTRACT
Customers are increasingly making buying decisions based on proximity and timing.
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Of mobile users look for local information on their phone. 94%
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Source: Televox
Getting your business found locally starts at the web design stage.
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
SEO Signals
Bad Signals Lead To Bad SEO
• Broken links • 404 errors • 301 (redirects) • Poor site map • Missing images tags
Technical SEO Errors Top 10 WEB DESIGN
Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Top 10 Web Design Trends to Attract New Customers
1. Design for mobile
2. Design to be found locally
3. Design unique content for each stage of the customer journey
ATTRACT
Awareness Consideration Decision
Videos
Trend Reports
Live Events
Demo Videos
Interac6ve Videos
Calculators
eBooks & Guides
eNewsle@ers
Tes6monials
Analyst Reports
Case Studies
Whitepapers
Feature Guides
Infographics Ar6cles
Webinars
Quizzes & Widgets
Possible Solution
Interest
Researching Options
Evaluating Products
Narrowing Field
Social Vetting
Negotiation
Decision
Photos
Buyer Comm
itment Level
Ra6ngs & Reviews
Copyright AIS Media, Inc. 2016
Right Content. Right Audience. Right Time. Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Future Plans
Video Clips
Reposts
Links to Other Websites
News Items
Something I Like or Recommend
Links to Articles
Status Update of What/How I'm Doing
My Opinion
Pictures
Most Popular Shared Content On Social Media
Source: Study by Ipsos
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
ENGAGE
Top 10 Web Design Trends to Attract New Customers
4. Responsive Design 2.0
Today’s consumers demand a consistent online experience across all their devices.
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Responsive design is an approach to web page creation that makes use of flexible layouts, flexible images and cascading style sheet media queries. The goal of responsive design is to build web pages that fluidly change based upon a visitor's screen size and orientation.
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Responsive Web Design (RWD)
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Stay Consistent Across Devices
Consumers take a multi-device path to purchase. This can ultimately affect traffic, sales & customer acquisition.
Source: Neotericuk
Content needs to be formatted appropriately for each social channel to maximize engagement.
Content Layout Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Adaptive Web Design Top 10 WEB DESIGN
Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Adaptive design allows the you to provide specific display options based upon fixed device sizes and orientations. This kind of implementation works particularly well for sites that need maximum control over their presentation layer.
Consider customer intent Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
What are mobile consumers most likely searching for? 1. Address 2. Phone # 3. Hours
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Messages must be consistent across all channels.
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Content Layout
Website
Landing Page
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
5. Responsive Design 2.0
6. Design a high-quality user experience
ENGAGE
Top 10 Web Design Trends to Attract New Customers
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
High Impact Visuals Are A Must
It takes about .o5 seconds for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
75% of users make judgments about a company’s credibility based on its web design. “We find that people quickly evaluate a site by visual design alone. When designing your site, pay attention to layout, typography, images, consistency issues, and more…”
Top 10 WEB DESIGN Trends for 2016
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
The Death of Stock Photos
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
On The Beach
Family
Business Team
Avoid Cliché Stock Photos
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Example: Showcase authentic photos.
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
7. Eliminate friction
CONVERT
Top 10 Web Design Trends to Attract New Customers
Friction = Frustration & Confusion
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
What Frustrates Users? ü Slow-Loading Page ü Poor Legibility ü Page Clutter ü Unclear Call-To-Action ü Inconsistent Navigation ü Unnecessary Changes To
Classic Functions
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Landing Page Test (A) Landing Page Test (B)
Conversions on Landing Page (B) were 133% higher
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
7. Eliminate friction
8. Social proof
CONVERT
Top 10 Web Design Trends to Attract New Customers
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
What Is Social Proof?
ü Testimonials
ü Ratings and reviews
ü Case studies
ü Awards
ü Recognition
ü Custom Illustrations
ü Pictures
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Showcase Your Customer Reviews
AIMS understood the importance of showcasing patient testimonials on their website.
AIS Media helped AIMS increase website traffic 216%
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
7. Eliminate friction
8. Social proof
9. Clear call-to-action (CTA)
CONVERT
Top 10 Web Design Trends to Attract New Customers
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Clear Call-To-Action (CTA)
CTA
CTA
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
7. Eliminate friction
8. Social proof
9. Clear call-to-action (CTA)
10. Website performance & speed
CONVERT
Top 10 Web Design Trends to Attract New Customers
Mobile users have half the bandwidth and are twice as impatient.
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Source: Google/Nielsen
of mobile searches are driven by speed and convenience. 81%
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Mobile “Configuration” Errors Cause 68% Smartphone Traffic Loss
Source: Brightedge
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
How well is your site configured to attract & convert?
Get your site analyzed. Free.
What gets analyzed : 1. Google Mobile-Friendly Design 2. Site Speed 3. Technical SEO
Top 10 WEB DESIGN Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
Limited Time Complimentary Offer FREE Website Performance Analysis
• Site speed analysis • Google’s “Mobile-friendly” test • Technical SEO audit • 30-Minute consultation
Call: 404.751.1043 Email: info@aismedia.com
ATTRACT & CONVERT NEW PATIENTS | #AISMediaEdu