Web sales for dummies

Post on 19-Jul-2015

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WEB Sales for dummies

Web channel:a unique approach for a unique audience

User experience comes first, marketing will suit it.An happy user is a happy buyer

Give to the prospect a competitive advantage to use Internet and let him to think that the offer subscribed online is unique and time limited

Try to create for the web a more desiderable marketing message than other channels

To many options to choose will require for the prospect more time to understand and probably will push him to search help on a different channel

A simple choice and a clear discounted price always works

Use landing page for SEM, Affiliation or Specific call to action Banner

Use tool of proactive engagement before it’s too late

Track user buying funnel and be ready to seize the pipes

Time to Market is essential so you need a team ready to operate in any time and with no IT hassle