Web Search

UiO - 2014-04-27

Torgeir Hovden@thovden

torgeir@mozilla.com

About@thovden

torgeir@eritreum.comtorgeir@mozilla.com

Static Rank

Machine Learning

Supervised

What is the best URL for a Query Q?

Source: Cornell Eye Tracking Studyhttp://www.cs.cornell.edu/people/tj/publications/granka_etal_04a.pdf

Search Business

Users

Advertisers

Relevant Content

Publishers

Revenue

Usage Data

+

R&D Investments

+

++

+

+

+

+

+

+

Client software +

+

97%

$40billion

So why are users coming to my site?

What are they looking for?

Referrer

(yes it’s a typo)

Navigation

Answering some queries locally

>50%

FromQuery => URL

toIntent => Action

Can we crowdsource training data without

violating users’ privacy?

Questions?

Torgeir Hovden

@thovdentorgeir@mozilla.com